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Posh Pantry Adds Greene Concepts to Its Premium CPG Lineup, Strengthening Be Water's Market Position

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Greene Concepts (OTCID: INKW), producer of the Be Water™ artesian spring water and operator of a 60,000-square-foot bottling facility in Marion, North Carolina, was selected for Posh Pantry Pop-Up Campaign and Marketplace activation on November 25, 2025. The placement offers exposure to trend-seeking premium shoppers, boutique retail and specialty buyers, influencer-driven promotion, curated social proof, and inclusion in seasonal and themed collections.

The partnership aims to increase brand visibility, accelerate sales, and open new retail channels through Posh Pantry's promotional channels and partner networks.

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MARION, NORTH CAROLINA / ACCESS Newswire / November 25, 2025 / Greene Concepts Inc. (OTCID:INKW), owner and operator of a 60,000-square-foot bottling facility in Marion, North Carolina, and producer of the premium artesian spring water brand Be Water, is pleased to announce its selection for Posh Pantry's upcoming Pop-Up Campaign and Marketplace activation. This strategic opportunity places Greene Concepts within a curated retail ecosystem built to highlight innovative and fast-growing consumer brands.

Posh Pantry (shopposhpantry.com) is a specialty marketplace and product-discovery platform showcasing premium CPG products through retail pop-ups, online storefront features, influencer-driven campaigns, and community-focused events. As part of the Pop-Up Campaign, Greene Concepts will be featured across Posh Pantry's promotional channels, consumer engagement programs, and partner networks.

Participation in Posh Pantry's Marketplace offers several meaningful growth advantages for Greene Concepts, including:

  • Exposure to Trend-Seeking Premium Shoppers: Posh Pantry attracts consumers actively seeking unique, high-quality, better-for-you products-providing a strong alignment with the clean, naturally enriched profile of Be Water.

  • Access to Boutique Retailers and Specialty Buyers: Many small retailers, wellness shops, fitness studios, and boutique markets use Posh Pantry to discover new brands, increasing opportunities for Be Water to enter additional retail channels.

  • Influencer Engagement and Social Amplification: Greene Concepts gains access to Posh Pantry's influencer community, enabling authentic unboxings, endorsements, lifestyle integrations, and wider brand visibility across major social platforms.

  • Enhanced Social Proof Through Curated Selection: Posh Pantry's selective vetting process adds credibility and boosts consumer confidence-helping convert first-time buyers and drive repeat purchases.

  • Opportunities in Seasonal and Themed Campaigns: Be Water may be included in specialty collections, gift guides, wellness promotions, and seasonal showcases that broaden brand exposure and consumer reach.

Lenny Greene, CEO of Greene Concepts, shared:
"We are excited to be selected for Posh Pantry's national Pop-Up Campaign. This partnership introduces Be Water to a highly engaged customer base while strengthening our presence across the premium beverage and lifestyle market."

He added:
"Posh Pantry's influencer access, curated brand platform, and partner network will help accelerate our sales and increase nationwide awareness of our artesian spring water. We look forward to expanding our reach and introducing Be Water to thousands of new customers."

Follow Greene Concepts, Inc. on Social Media at: X - @GreeneConcepts, Facebook - @inkw2025, Instagram - Greene Concepts, Inc. and Be Water

About Greene Concepts, Inc.

Greene Concepts, Inc. (https://www.greeneconcepts.com) is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, Be Water, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and their water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.

CONTACT:

Greene Concepts, Inc.
Investor Relations
IR@greeneconcepts.com

SOURCE: Greene Concepts Inc.



View the original press release on ACCESS Newswire

FAQ

What does Greene Concepts (INKW) selection for Posh Pantry on November 25, 2025 mean for Be Water?

It provides curated marketplace exposure, influencer amplification, and access to boutique retailers to boost visibility and sales.

How will Posh Pantry's Pop-Up Campaign help Be Water reach new retail channels for INKW?

Posh Pantry connects brands with small retailers, wellness shops, fitness studios, and specialty buyers that use its discovery platform.

Will Greene Concepts (INKW) receive influencer promotion as part of the Posh Pantry activation?

Yes; the campaign includes access to Posh Pantry's influencer community for unboxings, endorsements, and social amplification.

Does the Posh Pantry partnership include seasonal or themed promotional opportunities for Be Water (INKW)?

Yes; Be Water may be included in specialty collections, gift guides, wellness promotions, and seasonal showcases.

What facility does Greene Concepts operate that supports the Be Water brand (INKW)?

Greene Concepts operates a 60,000-square-foot bottling facility in Marion, North Carolina that produces Be Water.

Where can consumers follow Greene Concepts and Be Water for updates after the Posh Pantry announcement?

The company provided social handles: X @GreeneConcepts, Facebook @inkw2025, and Instagram Greene Concepts, Inc. and Be Water.
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