Interpublic Expands Integrated Health Offering with Launch of Mediabrands Health Center of Excellence
Rhea-AI Summary
Interpublic Group (NYSE: IPG) has launched Mediabrands Health, a Center of Excellence within IPG Mediabrands, to expand its integrated healthcare offering. This new initiative aims to provide scaled, global media services for health and wellness brands seeking data-driven expertise. Mediabrands Health will leverage IPG Mediabrands' collective network and partner with IPG Health's SOLVE(D) and Acxiom Health to offer a comprehensive suite of healthcare solutions.
The COE will be led by Melissa Gordon-Ring as President and Daniel Landers as Chief Strategy Officer. This launch builds on IPG's strong performance in the healthcare sector, with IPG Health recently named Healthcare Network of the Year at various prestigious awards. The move is expected to enhance IPG's ability to address the evolving challenges and opportunities in the healthcare marketing landscape.
Positive
- Launch of Mediabrands Health to provide scaled, global media services for healthcare brands
- Access to IPG Mediabrands' collective network and strategic products
- Partnership with IPG Health's SOLVE(D) and Acxiom Health for comprehensive healthcare solutions
- IPG Health named Healthcare Network of the Year at 2024 Cannes Lions Festival and other awards
- IPG reported total revenue of $10.89 billion in 2023
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, IPG gained 0.06%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Offering Provides Scaled Solution for Health and Wellness Brands Seeking Data-Driven Media Expertise
New York, NY, Aug. 29, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today the launch of Mediabrands Health, a Center of Excellence (COE) that sits within IPG Mediabrands. Building on the company’s leading healthcare offerings at IPG Health and within IPG Mediabrands, this new specialism further strengthens Interpublic’s integrated healthcare offering by providing scaled, global media services through Mediabrands Health.
“Our clients in the healthcare space have experienced first-hand the benefits of opting in to a single, integrated solution by partnering with IPG Health and its collective of full-service and specialized agencies,” said Philippe Krakowsky, CEO of Interpublic. “We see an opportunity for healthcare marketers to further benefit from the expanded and scaled offering of Mediabrands Health when needed.”
IPG Mediabrands has a strong track record of delivering innovative solutions across its agency brands and dedicated teams to the top
“We’ve had strong success in the healthcare sector for years, and are close to the ever-evolving, nuanced landscape in which they operate,” said Justin Wroe, U.S. CEO, IPG Mediabrands. “Strengthening our offering will enhance our understanding of the most pressing challenges and opportunities these brands face now and in the future, connect our clients in more meaningful ways, and reinforce our ability to drive growth for clients in this category.”
Mediabrands Health will be led by Melissa Gordon-Ring, President, who steps into the role following her success leading Initiative’s portfolio of health clients. Additionally, former Initiative Head of Strategy Daniel Landers has been appointed Chief Strategy Officer for Mediabrands Health.
For Interpublic, this news builds on consistent growth-driving performance in healthcare sector led by IPG Health, which was named Healthcare Network of the Year at the 2024 Cannes Lions Festival, on the prestigious 2024 Ad Age A-List, and at the 2024 Manny Awards. IPG Health’s success is driven by the interconnectivity and interoperability built into its structure, through which the network engineered its sophisticated data, AI and tech-enabled platform, EPIC, tailormade for healthcare.
For more information about Mediabrands Health, please reach out to health@mbww.com. For more information about IPG Health, please reach out to hello@ipghealth.com.
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2024 and 2023 including “Healthcare Network of the Year” at Cannes Lions, Ad Age A-List, New York Festivals Health Awards and the Manny Awards. IPG Health was also recognized as “Healthcare Network of the Year” at the 2023 Clio Health Awards, London International Awards and MM+M Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit www.ipghealth.com to learn more.
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Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
FAQ
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