Momentum Worldwide Announces Global "Make it Matter Day" Focusing on AI Literacy and Responsible Innovation
Momentum Worldwide (IPG) announced its third annual Make it Matter Day on November 18, 2025, a hybrid global learning day for over 1,000 employees. The event focuses on AI literacy and responsible innovation, showing how AI and automation are used across the agency to reduce repetitive work and free time for creativity. Sessions include interactive workshops on generative AI, team discussions, knowledge quizzes, and volunteer opportunities, tied to Momentum's values of Belonging, Sustainability, and Wellness. Company leaders emphasize human-in-the-loop use of Momentum-owned AI tools for staffing, resource allocation, and production estimates.
Momentum Worldwide (IPG) ha annunciato il suo terzo Make it Matter Day annuale il 18 novembre 2025, una giornata globale ibrida di apprendimento per oltre 1.000 dipendenti. L'evento si concentra su alfabetizzazione AI e innovazione responsabile, mostrando come l'IA e l'automazione vengano utilizzate in tutta l'agenzia per ridurre il lavoro ripetitivo e liberare tempo per la creatività. Le sessioni includono workshop interattivi sull'IA generativa, discussioni di team, quiz di conoscenza e opportunità di volontariato, legate ai valori di Momentum di Appartenenza, Sostenibilità e Benessere. I leader aziendali sottolineano l'uso in loop umano degli strumenti AI di proprietà di Momentum per l'occupazione, l'allocazione delle risorse e le stime di produzione.
Momentum Worldwide (IPG) anunció su tercer Make it Matter Day anual para el 18 de noviembre de 2025, un día de aprendizaje global híbrido para más de 1.000 empleados. El evento se centra en alfabetización en IA y innovación responsable, mostrando cómo la IA y la automatización se utilizan en toda la agencia para reducir el trabajo repetitivo y liberar tiempo para la creatividad. Las sesiones incluyen talleres interactivos sobre IA generativa, discusiones en equipo, cuestionarios de conocimiento y oportunidades de voluntariado, vinculados a los valores de Momentum de Pertenencia, Sostenibilidad y Bienestar. Los líderes de la empresa enfatizan el uso con intervención humana de las herramientas de IA propiedad de Momentum para la dotación de personal, la asignación de recursos y las estimaciones de producción.
Momentum Worldwide (IPG)는 2025년 11월 18일에 세 번째 연례 Make it Matter Day를 발표했습니다. 이 행사 는 1,000명 이상 직원을 대상으로 한 하이브리드 글로벌 학습의 날로, AI 리터러시와 책임 있는 혁신에 초점을 맞추고, 에이전시 전반에서 AI와 자동화가 반복 작업을 줄이고 창의성을 위한 시간을 확보하는 방법을 보여줍니다. 세션에는 생성형 AI에 관한 인터랙티브 워크숍, 팀 토론, 지식 퀴즈, 자원봉사 기회가 포함되며, Momentum의 가치인 소속감, 지속 가능성, 웰빙과 연결됩니다. 회사 리더들은 Momentum 소유의 AI 도구를 인력 배치, 자원 할당, 생산 추정에 인간의 개입을 두고 사용하는 것을 강조합니다.
Momentum Worldwide (IPG) a annoncé sa troisième édition annuelle de Make it Matter Day le 18 novembre 2025, une journée mondiale d'apprentissage hybride pour plus de 1 000 employés. L'événement se concentre sur l'alphabétisation à l'IA et l'innovation responsable, montrant comment l'IA et l'automatisation sont utilisées dans toute l'agence pour réduire le travail répétitif et libérer du temps pour la créativité. Les sessions incluent des ateliers interactifs sur l'IA générative, des discussions en équipe, des quiz de connaissances et des opportunités de bénévolat, liées aux valeurs de Momentum de l'Appartenance, la Durabilité et du Bien-être. Les dirigeants de l'entreprise soulignent l'utilisation par l'humain dans la boucle des outils IA appartenant à Momentum pour le recrutement, l'allocation des ressources et les estimations de production.
Momentum Worldwide (IPG) hat seinen dritten jährlichen Make it Matter Day am 18. November 2025 angekündigt, einen hybriden globalen Lerntag für über 1.000 Mitarbeiter. Die Veranstaltung konzentriert sich auf KI-Kompetenz und verantwortungsvolle Innovation und zeigt, wie KI und Automatisierung in der gesamten Agentur eingesetzt werden, um repetitive Arbeiten zu reduzieren und Kreativität freien Raum zu geben. Die Sitzungen umfassen interaktive Workshops zur generativen KI, Teambesprechungen, Wissensquizze und Freiwilligenmöglichkeiten, verbunden mit den Momentum-Werten Zugehörigkeit, Nachhaltigkeit und Wohlbefinden. Führungskräfte betonen den menschlichen Eingriff bei der Nutzung von Momentum-eigenen KI-Tools für Personalbeschaffung, Ressourcenallokation und Produktionsschätzungen.
Momentum Worldwide (IPG) أعلنت عن يوم Make it Matter Day السنوي الثالث في 18 نوفمبر 2025, وهو يوم تعلم عالمي هجين لأكثر من 1,000 موظف. يركّز الحدث على محو أمية الذكاء الاصطناعي والابتكار المسؤول، مع عرض كيف يُستخدم الذكاء الاصطناعي والأتمتة عبر الوكالة لتقليل الأعمال المتكررة وتوفير وقت للإبداع. تتضمن الجلسات ورش عمل تفاعلية حول الذكاء الاصطناعي التوليدي، مناقشات الفريق، اختبارات المعرفة، وفرص التطوع، مرتبطةً بقيم Momentum المتمثلة في الانتماء والاستدامة والرفاهية. يؤكد قادة الشركة على استخدام الذكاء الاصطناعي المملوك من Momentum ضمن دائرة اتخاذ القرار البشري في أدواته لتعيين القوى العاملة، وتخصيص الموارد، وتقديرات الإنتاج.
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New York, NY, Nov. 12, 2025 (GLOBE NEWSWIRE) -- Momentum Worldwide, a leading global experiential agency, is proud to announce its third annual "Make it Matter Day" is scheduled for November 18, 2025. The day will bring together over 1,000 employees across the agency's global network, with a day dedicated to learning, centered on how AI can be used responsibly and creatively in support of our commitment to Belonging, Sustainability and Wellness.
“AI is enhancing how we work at Momentum by reducing repetitive toil and unlocking time for deeper creativity. By automating routine work, AI enhances human creativity, helping our people focus on the ideas and experiences that matter the most. We have already deployed several Momentum-owned AI and automation tools into our daily workflow, from enhancing staffing plans, resource allocation, to intelligent production estimates that provide pricing and risk insights, all with human-in-the-loop,” comments Steve Sanderson, EVP, Global Technology, AI, and Production Operations at Momentum Worldwide.
Make it Matter Day provides Momentum's employees with valuable insights into how AI can be leveraged responsibly as a tool to drive human-centred innovation.
"In our third annual Make it Matter Day, we're committed to ensuring all our employees understand AI's potential and limitations, as well as the unique strengths they bring to our work," said Donnalyn Smith, Global CEO at Momentum Worldwide.
The hybrid event will feature:
- Interactive workshops exploring Generative AI
- Engaging team discussions and knowledge-building quizzes
- Volunteer opportunities that connect with community impact
“By focusing on how AI intersects with our core values of Belonging, Sustainability and Wellness, we're empowering our teams to make more informed choices that benefit our internal processes, client work, our communities and our planet," added Alison Richardson, Associate Director, Leadership Development, Diversity, Employee Engagement & Chief Inclusion Partner at Momentum Worldwide.
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For more information, contact: anna.dalziel@momentumww.com
About Momentum Worldwide
Momentum Worldwide is the preeminent global experience agency combining creative, technology, strategy and design to deliver experiences that make brands matter more. Our work for brands spans Sponsorship, B2B, Commerce and Music & Entertainment. With a legacy of shaping culture, the agency has earned accolades such as Cannes Lions, Effies, Clios, Agency of the Year, Best Place to Work, and recognition for industry-leading sustainability practices. Learn more by visiting www.momentumww.com.
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