iPower and Borg Rise U.S. Enter Strategic Partnership to Expand Social Media Commerce
- Strategic expansion into social commerce through partnership with established player Borg Rise U.S.
- Access to multiple social media platforms (TikTok, Instagram, YouTube) for expanded market reach
- Enhanced capabilities in influencer marketing and live selling initiatives
- Potential for improved targeting and personalization through content performance data
- None.
Insights
iPower's strategic partnership with Borg Rise U.S. expands its social commerce capabilities, potentially opening significant new revenue channels.
iPower's new partnership with Borg Rise U.S. represents a strategic pivot toward the rapidly growing social commerce sector. By leveraging Borg Rise's creator network and livestreaming infrastructure, iPower is positioning itself at the intersection of content and commerce—a space experiencing exponential growth as platforms like TikTok and Instagram continue to blur the lines between entertainment and shopping.
This collaboration directly addresses changing consumer behavior patterns where purchasing decisions increasingly originate from social content rather than traditional product searches. The partnership will enable iPower to diversify its revenue streams beyond conventional eCommerce channels and tap into the impulse-driven nature of social media purchases, which typically generate higher conversion rates when executed effectively.
The expansion of iPower's SuperSuite service to include social commerce enablement suggests the company is evolving from a pure retailer to a more comprehensive service provider for brands and entrepreneurs. This creates multiple monetization opportunities: direct product sales, service fees from brands utilizing their infrastructure, and potentially revenue-sharing arrangements with creators.
While the announcement lacks specific financial projections, the strategic importance lies in iPower adapting to where consumer attention is concentrated. By building infrastructure that connects content creators, brands, and consumers, iPower is creating an ecosystem that could generate significant network effects if executed properly. The success will ultimately depend on their ability to convert social engagement into measurable sales performance across their partner brands.
RANCHO CUCAMONGA, Calif., June 10, 2025 (GLOBE NEWSWIRE) -- iPower Inc. (Nasdaq: IPW) ("iPower" or the "Company"), a tech and data-driven eCommerce service provider and online retailer, today announced a strategic partnership with Borg Rise U.S., a dynamic and fast-growing player in digital content and social media commerce. This partnership marks a key milestone in iPower’s strategy to expand its omnichannel presence through influencer-driven and content-based sales models across platforms like TikTok, Instagram, and YouTube.
Borg Rise U.S., with its strong network of content creators, livestreaming infrastructure, and experience in cross-border digital commerce, will collaborate with iPower to build and scale innovative social commerce campaigns. These campaigns will bridge content and conversion, enabling more direct, engaging, and high-converting consumer experiences.
"We’re excited to team up with Borg Rise U.S. to unlock the potential of social-driven retail," said Lawrence Tan, CEO of iPower. "This collaboration strengthens our ability to connect brands with audiences where they spend their time and attention—on social media—by turning inspiration into seamless purchasing."
Under this partnership, iPower and Borg Rise U.S. will work together to:
- Co-develop influencer campaigns, live selling initiatives, and digital storefronts
- Expand iPower’s SuperSuite service offerings into social commerce enablement
- Leverage content performance data to enhance targeting and personalization
- Onboard emerging brands and help them scale through creator ecosystems
This strategic alliance is expected to further iPower’s mission to empower sellers and entrepreneurs with the tools, data, and distribution channels needed to thrive in today’s evolving digital retail landscape.
About iPower Inc.
iPower Inc. is a tech and data-driven online retailer, as well as a provider of value-added eCommerce services for third-party products and brands. iPower’s capabilities include a full spectrum of online channels, robust fulfillment capacity, a nationwide network of warehouses, competitive last-mile delivery partners, and a differentiated business intelligence platform. For more information, visit www.meetipower.com.
About Borg Rise U.S.
Borg Rise U.S. is a next-generation digital commerce company focused on livestreaming, influencer marketing, and cross-border social commerce. With strengths in content development, platform operations, and community-driven conversion, Borg Rise U.S. empowers brands to unlock growth through immersive digital experiences.
Forward-Looking Statements
All statements other than statements of historical fact in this press release are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that iPower believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. iPower undertakes no obligation to update forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations, except as may be required by law. Although iPower believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and iPower cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results and performance in iPower’s most recent Report on Form 10-K and in its other SEC filings.
Investor Relations Contact
IPW.IR@meetipower.com
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