iQIYI 2026 National Day Holiday Snapshot: Premium Titles Drive Daily Viewing Time Up Over 12%, Big Screens Lead with Nearly 60% Share
Holiday engagement gains extended beyond viewing, with Taodou World interaction time increasing over 40%.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
iQIYI (IQ) reported average daily viewing time growth of more than 12% during the October 1–7 National Day holiday. The comparison was with the pre-holiday period. TV screens accounted for nearly 60% of average daily viewing time, while in-car viewing increased nearly 60% year over year.
Interaction time in Taodou World, its virtual community featuring AI-powered characters, increased over 40% during the holiday. Average daily viewing time for micro animation rose 57%. The cumulative revenue-sharing box office for “The Ferry Man” AI-generated content series surpassed RMB 10 million (US$1.5 million) by October 3; this model shares earnings between production partners and iQIYI based on viewership. Families and cross-generational groups represented more than 80% of guests at iQIYI LAND Yangzhou.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Positive
- Moderate pointAverage daily viewing time grew more than 12% during October 1–7 versus the pre-holiday period.
- Minor pointIn-car viewing increased nearly 60% year over year during the National Day holiday.
- Minor point“The Ferry Man” series cumulative revenue-sharing box office surpassed RMB 10 million (US$1.5 million) by October 3.
- Minor pointTaodou World interaction time increased over 40% during the holiday.
- Minor pointMicro animation average daily viewing time rose 57% during the holiday.
Negative
- None.
Key Figures
- Average daily viewing time
- More than 12%
- Compared with the pre-holiday period
- TV share of viewing time
- Nearly 60%
- Average daily viewing time during the holiday
- In-car viewing increase
- Nearly 60%
- Year over year during the holiday
- Cumulative revenue-sharing box office
- More than RMB 10 million (US$1.5 million)
- The Ferry Man AIGC series, by October 3; shared earnings, not identified as iQIYI's own revenue
- Taodou World interaction time
- Over 40%
- Increase during the holiday
- Micro animation viewing time
- 57%
- Average daily viewing time increase during the holiday
- Drama peak market share
- 63.4%
- Reported by Enlightent
- Variety show peak market share
- 51.4%
- Reported on Enlightent's new variety show rankings
Historical Context
-
Earlier report recorded RMB 8 million cumulative revenue-sharing; this update reports more than RMB 10 million.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
aigc technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
TV screens remained the primary viewing platform, accounting for nearly
Premium Content Dominates Rankings
iQIYI's diverse slate of dramas, movies, and variety shows served as the primary traffic driver throughout the week:
Dramas: The Suspense Theater production "The Old Story of Yu Hong" emerged as a breakout success, reaching iQIYI's content popularity index of 8,414, a measure of audience engagement on the platform. Its market dominance was further reflected in data from Enlightent, a leading Chinese entertainment data provider, which reported a peak market share of
Movies: Renowned filmmaker Stephen Chow's latest production "Kung Fu Soccer" began streaming on iQIYI on October 3 and instantly topped the film heat index. Additionally, the AIGC internet feature film "The Ferry Man: The Dream of the Princess" performed strongly, with the cumulative revenue-sharing box office from "The Ferry Man" AIGC series - a model where production partners share earnings with iQIYI based on viewership - surpassing
Variety Shows: "Two Stars, One Boss" continued its success, capturing a peak market share of
Innovation in AI and Short-Form Content
Engagement beyond simple viewing also rose significantly. Interaction time in Taodou World, iQIYI's virtual community where users can interact in real time with more than 1,000 AI-powered characters from its titles, increased by over
The period also saw a notable rise in the consumption of micro animation and children's content. Average daily viewing time for micro animation surged by
IP Engagement Extends to Offline Experiences
iQIYI LAND Yangzhou recorded strong visitor traffic, with families and cross-generational groups representing more than
Looking ahead, iQIYI remains committed to refining its content strategy and leveraging AIGC to enhance storytelling, ensuring that premium entertainment remains accessible to users whether they are "at home" or "on the road".
Contact:
iQIYI Press
press@qiyi.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/iqiyi-2026-national-day-holiday-snapshot-premium-titles-drive-daily-viewing-time-up-over-12-big-screens-lead-with-nearly-60-share-302904975.html
SOURCE iQIYI
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much did iQIYI viewing time grow during the 2026 National Day holiday?
iQIYI's average daily viewing time grew more than 12% during October 1–7 compared with the pre-holiday period. TV screens accounted for nearly 60% of average daily viewing time. In-car viewing increased nearly 60% year over year.
How much revenue-sharing box office did iQIYI's The Ferry Man AI-generated series record?
The series' cumulative revenue-sharing box office surpassed RMB 10 million (US$1.5 million) by October 3. Under this model, production partners share earnings with iQIYI based on viewership; the figure is the series' revenue-sharing box office, not a separately disclosed amount of iQIYI revenue.