iQIYI Hosts Online Screening of 13th Beijing International Film Festival as AI Technology Facilitates with Restoring Classic Content
iQIYI, a leading online entertainment platform in China, hosted the online screening of the 13th Beijing International Film Festival from April 20 to 29.
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iQIYI, a leading online entertainment platform in China, hosted the online screening of the 13th Beijing International Film Festival from April 20 to 29. The event featured a 4K restoration of the classic film Woman Sesame Oil Maker, showcasing iQIYI's ZoomAI video enhancement technology. This collaboration with Xiamen University improved restoration efficiency by 500%, allowing 90% of restored films to achieve 4K quality. iQIYI has restored over 150 films using this technology, with a 52% increase in viewing time. The festival included 77 films across various curated themes, offering users a chance to engage with high-quality content.
Positive
- Restoration efficiency improved by 500% using ZoomAI technology.
- 90% of restored films achieved 4K high-definition quality.
- Over 150 films restored, showcasing commitment to cultural preservation.
- 52% increase in viewing time for restored classic films.
Negative
- None.
Details
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Technology brings cultural classics back to the big screen
To bring classic films back to the big screen with full colour and enhanced clarity, the film restoration joint laboratory between iQIYI and
According to the head of iQIYI ZoomAI restoration team, the implementation of AI technology has improved the restoration efficiency of classic films by 500 times. This not only reduces the costs and expenses of the process, but also effectively addresses the issue of understaffing faced by the industry. In conjunction with manual refinement performed post-AI,
Till date, iQIYI has restored more than 150 films with ZoomAI, including
With its cutting-edge AI technology and commitment to providing high-quality content, iQIYI is set to continue providing users with high-quality content and promoting the sustainable development of the film industry.
More on the Festival
The online portion of this year's BJIFF by iQIYI features a selection of 77 films presented in 11 curated units celebrating themes such as first-person narratives, films from
It also allows users to have greater experience of the Festival and deepen their understanding of the industry as viewers can stream exciting events that are organized as part of the Festival, such as the opening and closing ceremonies, talks by renowned filmmakers, and high-level industry forums.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
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