iQIYI Introduces Standard VIP Family and Friends Membership to Enhance Subscription Flexibility and Premium Content Access
Rhea-AI Summary
iQIYI has launched a new Standard VIP Family and Friends membership service in mainland China, allowing Standard VIP members to add an additional account at a discounted rate. The main account costs RMB25 (US$3.5) monthly, with the additional account priced at RMB8 (US$1.1), totaling RMB33 (US$4.6) for both. Each account operates independently with separate passwords, watch history, and recommendations, supporting login on up to five devices.
The service includes access to exclusive content like drama series and new formats such as 'Micro-Drama Theater' (1-5 minute vertical dramas) and 'Short-Drama Theater' (5-20 minute horizontal episodes), complementing their traditional long-form content library.
Positive
- Introduction of cost-effective family membership plan potentially increasing subscriber base
- Multiple device support (up to 5 devices per account) enhancing user accessibility
- Expansion of content offerings with new micro and short-drama formats
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, IQ declined 2.28%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Under this new offering, Standard VIP members can add an additional account for just
The service ensures that each account operates independently, allowing users to have their own passwords, watch history, and tailored recommendations. This eliminates common frustrations from shared accounts, such as mismatched viewing progress. Each account supports login on up to five devices, ensuring that usage between the main and additional account remains entirely separate and uninterrupted.
As part of their VIP membership, subscribers enjoy exclusive benefits, including early access to highly anticipated drama series like Fangs of Fortune, as well as blockbuster hits like To the Wonder. iQIYI continues to expand its content library to meet the diverse tastes and preferences of its members. Upcoming sequels to beloved IPs, such as the farming-themed variety show Become a Farmer and the period detective drama Strange Tales of Tang Dynasty, are already in the pipeline.
Beyond long-form content, VIP members also gain exclusive access to iQIYI's new 'Micro-Drama Theater' and 'Short-Drama Theater', which cater to the growing demand for concise and compelling storytelling. The 'Micro-Drama Theater' will feature mobile-optimized vertical dramas lasting between 1 and 5 minutes. Meanwhile, the 'Short-Drama Theater' will introduce titles featuring episodes that range from 5 to 20 minutes in length, presented in a horizontal format. These offerings complement iQIYI's catalog of long-form video content, further enriching the entertainment options for members. With a continually expanding catalog, iQIYI remains committed to delivering high-quality content that resonates with its diverse audiences, ensuring a premium viewing experience for all members.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
FAQ
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