iQIYI-presented Series The Knockout Achieves Record-breaking Popularity in China

iQIYI's recent series, The Knockout, has set new records, achieving a peak content popularity index of 11,800 during the Chinese New Year holiday.

Rhea-AI Summary

iQIYI's recent series, The Knockout, has set new records, achieving a peak content popularity index of 11,800 during the Chinese New Year holiday. This surpasses the record set by My Heroic Husband and marks the highest popularity index in the platform's history. The show drove a 33% increase in viewing hours and topped the app rankings, outperforming major competitors like WeChat and Douyin. With a 9.1/10 rating on Douban and over 460,000 reviews, nearly 90% rated it four stars or higher. DAI Ying emphasized that this success positions iQIYI strongly for future growth.

Positive

• Achieved a peak content popularity index of 11,800.
• Drove a 33% increase in viewing hours on the drama channel.
• Topped app rankings, outperforming WeChat and Douyin.
• Received a peak rating of 9.1/10 on Douban from over 460,000 reviews.

Negative

• None.

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BEIJING, Feb. 8, 2023 /PRNewswire/ -- iQIYI-presented series The Knockout, which concluded on Feb. 1, received raving reviews from the audience and broke multiple records across platforms during the Chinese New Year (CNY) holiday. The show enjoyed a peak iQIYI content popularity index of 11,800, which broke the two-year record previously held by My Heroic Husband and makes the crime series the show with the highest popularity index in the history of iQIYI.

According to data released by iQIYI Research Centre, during the CNY holiday, the popularity of The Knockout drove a 33% increase in users' viewing hours on iQIYI's drama channel. On Jan. 29, iQIYI app topped the App Store rankings in multiple categories, outperforming other popular apps such as WeChat and Douyin.

Capturing the audience with its thrilling story, tight plotlines, well-developed characters, and high production quality, The Knockout breaks the conventional perception typically associated with crime dramas. Since the CNY holiday, the 39-episode drama series, which weaves in scenes from 2000, 2006, and 2021 to depict the two-decade struggle between good and evil, continues to top the rankings charts compiled by prominent third-party data platforms in China. Additionally, the drama recorded strong performance in TV broadcast and reached a record high of 3.8% in its real-time peak viewership index on CCTV-8, the premier channel for drama viewing in China.

The Knockout also received critical acclaim from viewers. As of Feb. 7, the show attracted over 460,000 reviews from users on Douban, an influential Chinese media review platform, where close to 90% of the reviewers rated the show four (out of five) stars or above, resulting in a peak rating of 9.1/10 for the show. Over 3,580 trending topics on major Chinese social media platforms featured the popular series, and the related discussions amassed over 100 million views. The show's popularity also generated much attention to its featured elements. From the style and mannerism of particular characters to the lines spoken or even the food featured, the public showed great interest in deepening their connection to different aspects of the show.

DAI Ying, Senior Vice President at iQIYI and the General Manager of the Original Drama Division, said during an interview that "The strong user reviews and viewing performance we saw on The Knockout set a solid foundation for iQIYI for the rest of the year. The show is also a confidence-booster for the industry overall: for industry participants, seeing the popularity and influence a piece of high-quality content can achieve marks the beginning of a virtuous cycle."

CONTACT: iQIYI Press, press@qiyi.com

 

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SOURCE iQIYI

FAQ

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What record did iQIYI's series The Knockout achieve during the Chinese New Year?

The Knockout achieved a peak content popularity index of 11,800.

How much did viewing hours increase for iQIYI during the Chinese New Year due to The Knockout?

Viewing hours increased by 33% on iQIYI's drama channel.

What rating did The Knockout receive on Douban?

The Knockout received a peak rating of 9.1/10 on Douban.

Who is the Senior Vice President of iQIYI who commented on The Knockout's success?

DAI Ying is the Senior Vice President who commented on The Knockout's success.

What impact did The Knockout have on iQIYI's app rankings?

The Knockout helped the iQIYI app top the rankings, outperforming popular apps like WeChat and Douyin.