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[6-K] iQIYI, Inc. American Current Report (Foreign Issuer)

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
6-K
Rhea-AI Filing Summary

Meta Platforms (NASDAQ: META) founder & CEO Mark Zuckerberg has filed a Form 144 signaling his intent to sell 15,847 Class A shares (estimated value ≈ $11.94 million) on or about 1 Aug 2025 via Charles Schwab. The filing follows 16 insider sales executed between 6 Jun – 31 Jul 2025 totaling 156,847 shares and roughly $113 million in gross proceeds. Planned and completed sales combined equal just 0.007% of META’s 2.17 billion shares outstanding.

The shares were originally obtained through an option exercise dated 17 May 2012. As required by Rule 144, the notice affirms the seller holds no undisclosed material adverse information and makes no reference to a Rule 10b5-1 trading plan. While the transaction is immaterial to the company’s capital structure, it extends a steady pattern of founder share liquidation that investors may monitor for sentiment clues.

Mark Zuckerberg, fondatore e CEO di Meta Platforms (NASDAQ: META), ha presentato un Modulo 144 per segnalare la sua intenzione di vendere 15.847 azioni di Classe A (valore stimato circa 11,94 milioni di dollari) intorno al 1° agosto 2025 tramite Charles Schwab. Questa comunicazione segue 16 vendite interne effettuate tra il 6 giugno e il 31 luglio 2025 per un totale di 156.847 azioni e circa 113 milioni di dollari di ricavi lordi. Le vendite pianificate e completate insieme rappresentano solo lo 0,007% delle 2,17 miliardi di azioni META in circolazione.

Le azioni erano state originariamente ottenute tramite l'esercizio di un'opzione datata 17 maggio 2012. Come previsto dalla Regola 144, la comunicazione conferma che il venditore non possiede informazioni materiali sfavorevoli non divulgate e non fa riferimento a un piano di trading secondo la Regola 10b5-1. Sebbene la transazione sia irrilevante per la struttura del capitale della società, essa prosegue un modello costante di liquidazione delle azioni da parte del fondatore, che gli investitori potrebbero monitorare per segnali di sentiment.

Mark Zuckerberg, fundador y CEO de Meta Platforms (NASDAQ: META), ha presentado un Formulario 144 indicando su intención de vender 15,847 acciones Clase A (valor estimado en aproximadamente 11.94 millones de dólares) alrededor del 1 de agosto de 2025 a través de Charles Schwab. Esta presentación sigue a 16 ventas internas realizadas entre el 6 de junio y el 31 de julio de 2025, que suman 156,847 acciones y aproximadamente 113 millones de dólares en ingresos brutos. Las ventas planeadas y completadas combinadas representan solo el 0.007% de las 2.17 mil millones de acciones en circulación de META.

Las acciones fueron originalmente adquiridas mediante el ejercicio de una opción con fecha 17 de mayo de 2012. Según lo requerido por la Regla 144, el aviso confirma que el vendedor no posee información material adversa no divulgada y no hace referencia a un plan de negociación bajo la Regla 10b5-1. Aunque la transacción es insignificante para la estructura de capital de la empresa, extiende un patrón constante de liquidación de acciones por parte del fundador que los inversores pueden seguir para obtener pistas sobre el sentimiento del mercado.

Meta Platforms(NASDAQ: META)의 창립자 겸 CEO 마크 저커버그가 2025년 8월 1일경 Charles Schwab을 통해 15,847주 클래스 A 주식(추정 가치 약 1,194만 달러)을 매도할 의사를 알리는 Form 144를 제출했습니다. 이번 제출은 2025년 6월 6일부터 7월 31일까지 16회의 내부자 매도로 총 156,847주와 약 1억 1,300만 달러의 총 수익을 기록한 데 따른 것입니다. 계획된 매도와 완료된 매도를 합하면 META의 총 발행 주식 21억 7천만 주 중 단지 0.007%에 해당합니다.

해당 주식은 2012년 5월 17일 옵션 행사로 처음 취득한 것입니다. Rule 144에 따라, 이번 통지는 판매자가 공개하지 않은 중대한 불리한 정보가 없음을 확인하며 Rule 10b5-1 거래 계획에 대한 언급은 없습니다. 거래 규모는 회사의 자본 구조에 미미한 영향을 미치나, 창립자의 주식 매도 패턴이 꾸준히 이어지고 있어 투자자들이 시장 심리의 단서를 찾기 위해 주시할 수 있습니다.

Mark Zuckerberg, fondateur et PDG de Meta Platforms (NASDAQ: META), a déposé un formulaire 144 signalant son intention de vendre 15 847 actions de classe A (valeur estimée à environ 11,94 millions de dollars) vers le 1er août 2025 via Charles Schwab. Ce dépôt fait suite à 16 ventes d’initiés réalisées entre le 6 juin et le 31 juillet 2025, totalisant 156 847 actions et environ 113 millions de dollars de produits bruts. Les ventes prévues et effectuées combinées représentent seulement 0,007 % des 2,17 milliards d’actions META en circulation.

Les actions avaient été initialement acquises par l’exercice d’une option en date du 17 mai 2012. Conformément à la règle 144, l’avis confirme que le vendeur ne détient pas d’informations défavorables importantes non divulguées et ne fait pas référence à un plan de négociation selon la règle 10b5-1. Bien que la transaction soit sans incidence significative sur la structure du capital de l’entreprise, elle prolonge un schéma régulier de liquidation des actions par le fondateur, que les investisseurs peuvent surveiller pour déceler des indices sur le sentiment du marché.

Mark Zuckerberg, Gründer und CEO von Meta Platforms (NASDAQ: META), hat ein Formular 144 eingereicht, in dem er seine Absicht ankündigt, 15.847 Class-A-Aktien (geschätzter Wert ca. 11,94 Millionen US-Dollar) etwa am 1. August 2025 über Charles Schwab zu verkaufen. Diese Meldung folgt auf 16 Insider-Verkäufe zwischen dem 6. Juni und 31. Juli 2025, die insgesamt 156.847 Aktien und rund 113 Millionen US-Dollar Bruttoerlös einbrachten. Geplante und abgeschlossene Verkäufe zusammen entsprechen nur 0,007 % der 2,17 Milliarden ausstehenden META-Aktien.

Die Aktien wurden ursprünglich durch Ausübung einer Option am 17. Mai 2012 erworben. Gemäß Regel 144 bestätigt die Meldung, dass der Verkäufer keine nicht offengelegten wesentlichen nachteiligen Informationen besitzt und verweist nicht auf einen Handelsplan gemäß Regel 10b5-1. Obwohl die Transaktion für die Kapitalstruktur des Unternehmens unerheblich ist, setzt sie ein stetiges Muster von Aktienverkäufen des Gründers fort, das Investoren zur Beobachtung von Stimmungssignalen nutzen können.

Positive
  • Sale represents only ~0.007 % of shares outstanding, implying negligible dilution or market overhang.
  • Transparent Rule 144 filing demonstrates adherence to disclosure requirements, reducing regulatory risk.
Negative
  • Founder has liquidated ~$113 m of stock in the last three months, a potential negative sentiment signal.
  • No 10b5-1 plan disclosed, leaving timing decisions open to interpretation and potential governance critique.

Insights

TL;DR: Small-scale founder sale; sentiment watch, but negligible dilution.

The proposed 15.8k-share sale adds to 156.8k shares already liquidated this summer, bringing Zuckerberg’s 3-month cash out to ~$125 m when the next trade settles. Even combined, this equals <0.01 % of META’s float, so supply overhang is minimal. Insider diversification is common and does not signal operational weakness. I see neutral market impact; valuation should hinge on fundamentals, not this filing.

TL;DR: Continued insider selling may raise optics questions despite immaterial size.

Zuckerberg controls ~58 % voting power; repeated cash sales without accompanying 10b5-1 detail can attract scrutiny over information asymmetry. Although Rule 144 compliance is clear, cumulative sales above $100 m in three months could be construed as waning confidence. Visibility into any pre-arranged plan would ease concerns. I assign a mild negative governance signal, yet note no change in control risk.

Mark Zuckerberg, fondatore e CEO di Meta Platforms (NASDAQ: META), ha presentato un Modulo 144 per segnalare la sua intenzione di vendere 15.847 azioni di Classe A (valore stimato circa 11,94 milioni di dollari) intorno al 1° agosto 2025 tramite Charles Schwab. Questa comunicazione segue 16 vendite interne effettuate tra il 6 giugno e il 31 luglio 2025 per un totale di 156.847 azioni e circa 113 milioni di dollari di ricavi lordi. Le vendite pianificate e completate insieme rappresentano solo lo 0,007% delle 2,17 miliardi di azioni META in circolazione.

Le azioni erano state originariamente ottenute tramite l'esercizio di un'opzione datata 17 maggio 2012. Come previsto dalla Regola 144, la comunicazione conferma che il venditore non possiede informazioni materiali sfavorevoli non divulgate e non fa riferimento a un piano di trading secondo la Regola 10b5-1. Sebbene la transazione sia irrilevante per la struttura del capitale della società, essa prosegue un modello costante di liquidazione delle azioni da parte del fondatore, che gli investitori potrebbero monitorare per segnali di sentiment.

Mark Zuckerberg, fundador y CEO de Meta Platforms (NASDAQ: META), ha presentado un Formulario 144 indicando su intención de vender 15,847 acciones Clase A (valor estimado en aproximadamente 11.94 millones de dólares) alrededor del 1 de agosto de 2025 a través de Charles Schwab. Esta presentación sigue a 16 ventas internas realizadas entre el 6 de junio y el 31 de julio de 2025, que suman 156,847 acciones y aproximadamente 113 millones de dólares en ingresos brutos. Las ventas planeadas y completadas combinadas representan solo el 0.007% de las 2.17 mil millones de acciones en circulación de META.

Las acciones fueron originalmente adquiridas mediante el ejercicio de una opción con fecha 17 de mayo de 2012. Según lo requerido por la Regla 144, el aviso confirma que el vendedor no posee información material adversa no divulgada y no hace referencia a un plan de negociación bajo la Regla 10b5-1. Aunque la transacción es insignificante para la estructura de capital de la empresa, extiende un patrón constante de liquidación de acciones por parte del fundador que los inversores pueden seguir para obtener pistas sobre el sentimiento del mercado.

Meta Platforms(NASDAQ: META)의 창립자 겸 CEO 마크 저커버그가 2025년 8월 1일경 Charles Schwab을 통해 15,847주 클래스 A 주식(추정 가치 약 1,194만 달러)을 매도할 의사를 알리는 Form 144를 제출했습니다. 이번 제출은 2025년 6월 6일부터 7월 31일까지 16회의 내부자 매도로 총 156,847주와 약 1억 1,300만 달러의 총 수익을 기록한 데 따른 것입니다. 계획된 매도와 완료된 매도를 합하면 META의 총 발행 주식 21억 7천만 주 중 단지 0.007%에 해당합니다.

해당 주식은 2012년 5월 17일 옵션 행사로 처음 취득한 것입니다. Rule 144에 따라, 이번 통지는 판매자가 공개하지 않은 중대한 불리한 정보가 없음을 확인하며 Rule 10b5-1 거래 계획에 대한 언급은 없습니다. 거래 규모는 회사의 자본 구조에 미미한 영향을 미치나, 창립자의 주식 매도 패턴이 꾸준히 이어지고 있어 투자자들이 시장 심리의 단서를 찾기 위해 주시할 수 있습니다.

Mark Zuckerberg, fondateur et PDG de Meta Platforms (NASDAQ: META), a déposé un formulaire 144 signalant son intention de vendre 15 847 actions de classe A (valeur estimée à environ 11,94 millions de dollars) vers le 1er août 2025 via Charles Schwab. Ce dépôt fait suite à 16 ventes d’initiés réalisées entre le 6 juin et le 31 juillet 2025, totalisant 156 847 actions et environ 113 millions de dollars de produits bruts. Les ventes prévues et effectuées combinées représentent seulement 0,007 % des 2,17 milliards d’actions META en circulation.

Les actions avaient été initialement acquises par l’exercice d’une option en date du 17 mai 2012. Conformément à la règle 144, l’avis confirme que le vendeur ne détient pas d’informations défavorables importantes non divulguées et ne fait pas référence à un plan de négociation selon la règle 10b5-1. Bien que la transaction soit sans incidence significative sur la structure du capital de l’entreprise, elle prolonge un schéma régulier de liquidation des actions par le fondateur, que les investisseurs peuvent surveiller pour déceler des indices sur le sentiment du marché.

Mark Zuckerberg, Gründer und CEO von Meta Platforms (NASDAQ: META), hat ein Formular 144 eingereicht, in dem er seine Absicht ankündigt, 15.847 Class-A-Aktien (geschätzter Wert ca. 11,94 Millionen US-Dollar) etwa am 1. August 2025 über Charles Schwab zu verkaufen. Diese Meldung folgt auf 16 Insider-Verkäufe zwischen dem 6. Juni und 31. Juli 2025, die insgesamt 156.847 Aktien und rund 113 Millionen US-Dollar Bruttoerlös einbrachten. Geplante und abgeschlossene Verkäufe zusammen entsprechen nur 0,007 % der 2,17 Milliarden ausstehenden META-Aktien.

Die Aktien wurden ursprünglich durch Ausübung einer Option am 17. Mai 2012 erworben. Gemäß Regel 144 bestätigt die Meldung, dass der Verkäufer keine nicht offengelegten wesentlichen nachteiligen Informationen besitzt und verweist nicht auf einen Handelsplan gemäß Regel 10b5-1. Obwohl die Transaktion für die Kapitalstruktur des Unternehmens unerheblich ist, setzt sie ein stetiges Muster von Aktienverkäufen des Gründers fort, das Investoren zur Beobachtung von Stimmungssignalen nutzen können.

 
 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of August 2025

Commission File Number: 001-38431

 

 

iQIYI, Inc.

 

 

4/F, iQIYI Youth Center Yoolee Plaza,

No.21, North Road of Workers’ Stadium, Chaoyang District Beijing, 100027,

People’s Republic of China

Tel: +86 10 6267-7171

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒   Form 40-F ☐

 

 
 


Changes to Board Composition

Mr. Junjie He and Ms. Shanshan Cui have tendered their resignations as directors and members of the compensation committee of iQIYI, Inc. (the “Company”). Mr. Haijian He and Mr. Zhanbing Xu have been elected as new directors and members of the compensation committee of the Company. In addition, Mr. Haijian He has been elected as the chairman of the board of directors and the compensation committee. These changes became effective on August 1, 2025.

Mr. Haijian He is currently the chief financial officer of Baidu. Mr. He joined Baidu in July 2025 from Kingsoft Cloud Holdings Limited, where he served as executive director and chief financial officer since January 2020. Prior to joining Kingsoft Cloud, Mr. He served as an executive director of the TMT (telecommunications, media and technology) group and the mergers and acquisitions group sequentially at Goldman Sachs (Asia) L.L.C. from September 2015 to January 2020. Prior to that, Mr. He worked at Bank of America Merrill Lynch and Citigroup Global Markets Inc. successively from 2010 to 2015. Mr. He is currently an independent non-executive director of Sipai Health Technology Co., Ltd. and Sunwoda EVB Co., Ltd. Mr. He received his bachelor’s degree and master’s degree in electronic engineering from Southeast University and an MBA from the University of Chicago, and completed an Advanced Management Program (AMP) at Harvard Business School. Mr. He is also a Chartered Financial Analyst charter holder.

Mr. Zhanbing Xu is currently the director of compensation and benefits of Baidu. Mr. Xu joined Baidu in July 2013. Prior to joining Baidu, Mr. Xu had strategic HR experiences from firms including Alibaba Group, Asiainfo-Linkage and Sony Ericsson. Mr. Xu has more than 20 years of comprehensive experience in compensation and benefits. Mr. Xu obtained his bachelor’s degree in HR management from the Capital University of Economics and Business in 2004.


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

iQIYI, Inc.
By   :    /s/ Jun Wang
Name   :   Jun Wang
Title   :   Chief Financial Officer

Date: August 1, 2025

FAQ

How many Meta (META) shares is Mark Zuckerberg planning to sell?

The Form 144 covers 15,847 Class A shares with an estimated value of $11.94 million.

What percentage of Meta's outstanding shares does the proposed sale represent?

Only about 0.007 % of the 2.17 billion shares outstanding.

How many shares has Zuckerberg sold in the past three months?

He has already sold 156,847 shares between 6 June and 31 July 2025.

What were the gross proceeds from recent insider sales?

The past three-month sales generated approximately $113 million in gross proceeds.

When were the shares originally acquired?

The shares were acquired via option exercise on 17 May 2012.

Is the upcoming sale under a Rule 10b5-1 trading plan?

The filing does not reference any Rule 10b5-1 plan.
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