iQIYI's New VR Immersive Theater to Launch in Macao, Continuing Expansion of Location-Based Entertainment

Rhea-AI Summary

On May 20, iQIYI announced the launch of a VR immersive theater at the Galaxy Promenade in Galaxy Macau this summer, adapted from its hit series Love Between Fairy and Devil. This project, created by iQIYI DREAMVERSE Studio, marks its debut in the Greater Bay Area and follows previous successful VR projects in China. The theater will feature innovative technologies like interactive gesture control and flight motion simulators, offering a one-hour experience in a stunning ancient world with puzzles and captivating plotlines. This venture is the second collaboration between iQIYI and Galaxy Macau and aims to bolster Macao's cultural and entertainment industry. iQIYI plans to continue merging IP, technological innovation, and cultural tourism to enhance the value of its original IPs globally.

Positive

• Launch of a new VR immersive theater in Galaxy Macau, expanding iQIYI's location-based entertainment offerings.
• Innovative technology including interactive gesture control and flight motion simulators enhances the user experience.
• Successful follow-up to previous VR projects like Strange Tales of Tang Dynasty 2: To the West and Luoyang VR.
• Partnership with Galaxy Macau deepens with this second collaborative project.
• Project leverages the cultural value of the hit series Love Between Fairy and Devil, which has wide market acclaim.
• Integration of traditional Chinese culture with modern VR technology appeals to a broader audience.
• Plans to explore new forms of offline entertainment on a global stage.

Negative

• No direct financial metrics or projected revenue impacts from the new VR theater mentioned in the PR.
• Potential high operational costs for maintaining advanced VR technology and infrastructure.
• The effectiveness of translating the success of 'Love Between Fairy and Devil' into a physical experience remains uncertain.
• Dependence on the success of the Greater Bay Area market and Macao's tourism industry.

BEIJING, May 23, 2024 /PRNewswire/ -- On May 20, iQIYI, a leading online entertainment service in China, announced the upcoming launch of a VR immersive theater at first floor of Galaxy Promenade in Galaxy Macau this summer, adapted from its hit series Love Between Fairy and Devil, showcasing iQIYI's commitment to expanding location-based entertainment through its unique blend of 'IP+ Technology.'

Created by iQIYI DREAMVERSE Studio, this VR adaption of Love Between Fairy and Devil marks its debut in the Greater Bay Area, showcasing another 'Real Scenery + VR' immersive theater adapted from its blockbuster original IPs. It follows the success of previous VR projects launched in China, such as the ones based on the drama series Strange Tales of Tang Dynasty 2: To the West and the Luoyang VR project, both of which received positive reviews from players.

This upcoming project in Macao is further enhanced with the use of innovative technology, including interactive gesture control and flight motion simulators, providing a more thrilling and realistic experience. Throughout this approximately one-hour-long journey, players will be immersed in a visually stunning ancient world with impressive aesthetics. They will also encounter a series of intriguing puzzles to solve, all accompanied by captivating plotlines to follow.

This venture also marks the second project between iQIYI and Galaxy Macau, following the agreement announced last year that iQIYI's annual signature event, iQIYI Scream Night, will be held at Galaxy Arena for three consecutive years. This deep partnership aims to stimulate further growth in the cultural and entertainment industry of the Greater Bay Area, while solidifying Macao's position as a vibrant city of performing arts.

According to Jeffrey JIANG, Senior Vice President of Galaxy Entertainment Group, the experience store includes a dress-up zone for traditional Chinese clothing and large-scale ancient-themed photo spots, recreating classic scenes from Love Between Fairy and Devil.

Hang ZHANG, Senior Vice President of iQIYI, said, "With deep roots in Eastern mythology and traditional culture, the blockbuster original IP Love Between Fairy and Devil holds significant cultural value and has garnered wide market acclaim. By leveraging VR technology, we can further extend the long-tail value of this original IP, bringing Chinese culture to life in a modern way that resonates with a broader audience."

With iQIYI's commitment to merging and creating synergy between IP, technological innovation, and cultural tourism, it plans to further collaborate with partners to explore new forms of offline entertainment on a global stage and enhance the value of its original IPs for a wider audience.

CONTACT: iQIYI Press, press@qiyi.com 

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SOURCE iQIYI

FAQ

What is the launch date for iQIYI's new VR immersive theater in Macao?

The VR immersive theater at Galaxy Promenade in Galaxy Macau is set to launch this summer.

What series is the new VR immersive theater in Macao based on?

The theater is based on the hit series Love Between Fairy and Devil.

What innovative technologies will be used in iQIYI's new VR theater in Macao?

The theater will feature interactive gesture control and flight motion simulators.

Has iQIYI launched any other VR projects before the one in Macao?

Yes, iQIYI previously launched successful VR projects based on Strange Tales of Tang Dynasty 2: To the West and Luoyang.

What is the partnership between iQIYI and Galaxy Macau?

This project marks the second collaboration between iQIYI and Galaxy Macau, following the agreement for iQIYI's annual signature event, Scream Night, to be held at Galaxy Arena.

What is the duration of the VR experience in iQIYI's new theater?

The VR experience lasts approximately one hour.