iQIYI upgrades Diamond VIP benefits, enhancing unmatched membership experience
Rhea-AI Summary
iQIYI has announced significant upgrades to its Diamond VIP membership, allowing members to automatically unlock Member Express Packages without additional costs. The platform's membership system now includes five tiers: Basic, Golden, Basic (TV), Platinum, and Diamond VIP, catering to both individual and family viewing needs.
The Member Express Packages service, launched in 2023, has seen strong adoption with over 10 million VIP members using it for popular shows. The Basic VIP membership, featuring ad-supported content, has gained popularity among new users in smaller markets and younger demographics. The platform also introduced a Golden VIP Family option for an additional RMB8 ($1.1) monthly.
Diamond VIP benefits now include increased device limits from 5 to 8, while Platinum and Diamond VIP members enjoy exclusive access to eXave MAX high-definition streaming, covering over 23,000 episodes. In 2024, iQIYI launched Membership Day and the 717 Member Day, offering exclusive events, merchandise, and IP-related benefits.
Positive
- Strong adoption of Member Express Packages with over 10 million VIP members using the service
- Expanded device limit from 5 to 8 for Diamond VIP members
- eXave MAX streaming views nearly tripled compared to previous year
- Introduction of affordable family membership options at RMB8 ($1.1) monthly
Negative
- None.
News Market Reaction
On the day this news was published, IQ gained 11.50%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
As viewers continue to demonstrate a willingness to spend on good content, platforms in the long-form video industry increasingly prioritize member experience and satisfaction in tandem with quality content production. Beyond offering premium content, iQIYI continues to optimize the member experience through a variety of additional online and offline services, amplifying member interaction and engagement to widespread acclaim.
Continuously optimized membership system
iQIYI officially launched Member Express Packages in 2023 in mainland
Now, iQIYI has once again upgraded benefits for the Diamond VIP membership, allowing members to automatically unlock Member Express Packages. This perk applies to any dramas offering the service across this year's upcoming lineup. The service will also expand to members of iQIYI International.
Currently, iQIYI's membership offerings accommodate two ways of consuming content in mainland
In 2024, alongside the widely subscribed Golden VIP membership, the lower-priced, ad-supported Basic VIP membership emerged as an option of choice for many new users, resonating especially with those in smaller markets and the younger demographic. Furthermore, iQIYI enhanced its subscription flexibility with the introduction of the Golden VIP Family membership service, allowing Golden VIP members to add an additional account for just
For the premium tiers, the platform's membership benefits continue to grow. Last year, the device limit for Diamond VIP members increased from 5 to 8, and eXave MAX high-definition streaming – exclusively available for Platinum VIP and Diamond VIP members – expanded to over 23,000 episodes, with the number of views by VIP members nearly tripling compared to the previous year.
Diverse member interactions and experiences
From online benefits to offline events and IP-related offerings, iQIYI is exploring countless possibilities with its members to enrich the member experience.
The platform launched iQIYI Membership Day in 2024, which integrates information on new content, merchandise perks, and IP-event access monthly. By year's end, iQIYI had provided members with over 40 IP-related events, including VIP advanced-screenings, set-visits, creator meet-and-greets and the like.
Additionally, the first ever 717 Member Day kicked-off last July, providing members with access to exclusive membership subscription discounts, culture and tourism tickets, and interactive livestreams from creators of upcoming content.
Moreover, members got to enjoy early access, exclusive discounts, and more for IP-related goods. iQIYI released merchandise for nearly 40 beloved IPs, including original novels and plushies, among others, from "Fangs of Fortune," "Under The Skin II," as well as other crowd favorites.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
FAQ
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