Iqiyi Stock Price, News & Analysis

iQIYI Inc. (NASDAQ: IQ) announced the release of the action-adventure fantasy film Double World, premiering on July 24 on its platform in Mainland China. The film, with a budget of approximately RMB 300 million, is adapted from the popular online game and features extensive special effects. Ticket presales for the film's PVOD mode begin on July 17. iQIYI aims to enhance home viewing with Dolby Vision and Dolby Atmos. This release marks an important event, coinciding with the 15th anniversary of the game franchise, as audiences seek new cinematic experiences during theater closures.

iQIYI, Inc. (NASDAQ: IQ) has rebranded its video-sharing platform, Suike, to enhance user engagement and attract content creators. The launch event featured THE9, who will endorse Suike and create content on the platform. Suike aims to cater to young audiences with diversified short-form videos and community features. The platform now boasts 3,000 channels and 3 million creators, emphasizing user-generated content. New initiatives, such as the Xinye Program, promote quality content and international collaboration, positioning Suike as a premier streaming service in China.

iQIYI, Inc. (NASDAQ: IQ) recently unveiled plans for 60 upcoming drama series and variety shows at the iJOY Conference held in Shanghai. With a focus on 'New Content, New Consumption and New Growth,' the company aims to enhance content creation by aligning with user demands. Key announcements include 20 new variety shows and 40 major drama series, targeting diverse demographics. iQIYI emphasizes partnerships with brands to develop innovative consumption scenarios, integrating online and offline experiences. This strategic shift seeks to capitalize on evolving consumer trends and elevate brand engagement in China.

On July 2, Yang Xianghua, President of Membership and Oversea Business Group at iQIYI, Inc. (NASDAQ: IQ), participated in the OTT Virtual Summit hosted by AVIA. He discussed iQIYI's focus on Asian content and efforts to attract international users through high-quality offerings. Yang emphasized the importance of exclusive content and significant investments in technology, including AI and 5G. iQIYI aims to enhance its international presence by producing content in South Korea, Japan, and Thailand. The company launched its international app in 2019 and is committed to understanding and catering to local markets.

iQIYI Inc. (NASDAQ: IQ) announced the premiere of its original CG-animated series, Deer Squad, on July 15, 2020. The series will also air on Nickelodeon in Asia starting August 2020, with plans for further international distribution. Deer Squad follows four heroic young deer who protect their forest and its inhabitants using unique powers. This partnership with Nickelodeon marks a significant step in bringing iQIYI's original content to a global audience, showcasing the company's commitment to high-quality animation and expanding its international presence.

iQIYI Inc. has announced the winners of its iCartoonFace Challenge, the first large-scale cartoon character recognition competition in China. Southeast University secured the top spot with a MAP of 0.9291 in the detection track. Teams from Zhejiang University and Sun Yat-sen University won Best Algorithm in recognition with 92.4697% accuracy. The competition attracted 481 teams from universities and tech firms, showcasing the growing interest in cartoon character recognition technology, which is more complex than human recognition. iQIYI aims to integrate this technology into various business features.

iQIYI, Inc. (NASDAQ: IQ) announced its exclusive streaming of the Lions Live event on its platforms, marking its role as the official media partner for the 2020 Cannes Lions International Festival of Creativity. Running from June 22 to June 26, the event features masterclasses and lectures aimed at the creative industry. Notably, viewers in China can access content earlier than other regions. This partnership showcases iQIYI's commitment to innovation in marketing and advertising, facilitating greater value for brands through its new consumption ecosystem strategy.

iQIYI Inc. (NASDAQ: IQ) announces the launch of its new content category, Mist Theater, dedicated to suspense dramas. Featuring six original short dramas, including adaptations from renowned authors, this initiative enhances iQIYI's commitment to innovative storytelling. The popular drama The Bad Kids has achieved a high user score of 9.2 on Douban. Additionally, a co-branding campaign with KFC will engage users through promotions and hidden clues within coffee products, further boosting user interaction and brand awareness.