iRobot Redefines Floor Care with the Introduction of a 5-in-1 Disinfecting Hard Floor Cleaner Along with a New Generation of Roomba Robots

Rhea-AI Summary

iRobot (IRBT) announced a major floor-care portfolio expansion, debuting the Roomba Electro Plus 5‑in‑1 cordless disinfecting hard floor cleaner and five new Roomba robot models.

Electro Plus vacuums, mops and disinfects using electrolyzed tap water, while new Roomba Max and Plus robots add higher suction, smarter navigation and multi‑month hands‑free maintenance.

Market Context

The debut of Roomba Electro Plus and a refreshed robot lineup emphasizes iRobot’s focus on premium, ...

Analysis

The debut of Roomba Electro Plus and a refreshed robot lineup emphasizes iRobot’s focus on premium, feature-rich floor care, but prior bankruptcy filings, Nasdaq delisting and elevated short positioning remain key risk factors investors may watch alongside commercial uptake of these products.

Key Figures

Disinfection efficacy: 99.99% Roomba Electro Plus price: $399.99 Roomba Max 775 price: $999.99 +5 more

8 metrics

Disinfection efficacy 99.99% Kills bacteria, viruses, fungi and germs using electrolyzed water

Roomba Electro Plus price $399.99 MSRP for cordless disinfecting hard floor cleaner

Roomba Max 775 price $999.99 MSRP for most advanced Roomba Max 775 Combo Robot

Roomba Max 715 price $699.99 MSRP for Roomba Max 715 Vacuum Robot + AutoEmpty Dock

Roomba Plus 575 price $799.99 MSRP for Roomba Plus 575 Combo Robot + AutoWash Dock

Roomba Plus 515 runtime 295 minutes Maximum cleaning time, up to 2,000 sq ft on a single charge

Coverage per charge 2,000 sq ft Roomba Plus 515 Combo Robot cleaning area on a single charge

Hands-free duration 3 months Several new docks support up to 3 months of hands-free maintenance

Key Terms

electrolyzed water technology, lidar, term loan

3 terms

electrolyzed water technology technical

"Powered by electrolyzed water technology it delivers commercial-grade sanitization"

A process that uses electricity to split ordinary water with dissolved salts into a mixture of chemically active solutions, typically producing a mild disinfectant and a separate rinsing stream. Investors care because the method can replace or reduce chemical cleaners, lowering operational costs, regulatory risks, and supply dependencies in industries like food service, healthcare, and manufacturing — similar to replacing bottled cleaners with an on-site generator.

lidar technical

"ClearView™ Pro LiDAR expertly builds precise 3D maps of your home"

Lidar, which stands for Light Detection and Ranging, is a technology that uses laser beams to create detailed, three-dimensional maps of the environment. It works like a sophisticated eye that measures distances by bouncing light off objects, helping machines see and understand their surroundings. For investors, lidar is important because it enables advancements in autonomous vehicles, robotics, and mapping, which can drive innovation and growth in related industries.

term loan financial

"The Term Loan carried a fair value of $205.3 million"

A term loan is a type of loan that is borrowed for a set period of time, with a fixed schedule for repaying the money, usually in regular payments. It matters to investors because it represents a company's borrowing costs and financial stability; reliable repayment of these loans can indicate strong financial health, while difficulties may signal potential risks.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Reflecting iRobot's continued commitment to consumer-led innovation, the expanded portfolio introduces a breakthrough new hard floor care solution alongside the next generation of Roomba® robots, delivering smarter, safer, more effective ways to clean

• New Roomba® Electro™ Plus 5-in-1 hard floor cleaner combines vacuuming, mopping, and disinfecting in a cordless cleaning device. Powered by electrolyzed water technology it delivers commercial-grade sanitization utilizing only tap water, killing 99.99% of bacteria, viruses, fungi and germs with no added chemicals or steam required.
• iRobot also introduces five new Roomba® robot models better able to navigate the realities of modern living with improved cleaning and smarter navigation and automation.

BEDFORD, Mass., July 7, 2026 /PRNewswire/ -- iRobot Corp., the maker of Roomba, and a leader in consumer robotics and intelligent floor care, today announced its most significant portfolio expansion in years with the introduction of Roomba® Electro™ Plus, its first non-robot floor cleaning solution, alongside a reimagined generation of Roomba® robots that now bring premium technologies & experiences throughout the portfolio. Together, the new products reflect iRobot's continued commitment to consumer-led innovation, expanding beyond robotic cleaning to deliver a more complete floor care ecosystem designed around the evolving needs of today's households.

Leading this expansion is the debut of Roomba® Electro Plus. Unlike traditional Roomba® robots, Roomba® Electro Plus is a first-of-its-kind, cordless, user-operated cleaning system that brings commercial-grade sanitization into a simple, everyday cleaning experience. Powered by electrolyzed water technology, Roomba® Electro Plus transforms ordinary tap water into a powerful disinfecting solution that kills 99.99% of bacteria, viruses, fungi and germs without any added chemicals, toxins, steam, or complexity. Safe for kids, pets, and the planet.

The launch is complemented by five Roomba® robot models entering the North American market for the first time including:

• Roomba® Max 775 Combo Robot + AutoWash™ Dock
• Roomba® Max 715 Vacuum Robot + AutoEmpty™ Dock
• Roomba® Plus 575 Combo Robot + AutoWash™ Dock
• Roomba® Plus 515 Combo Robot + AutoWash™ Dock
• Roomba® Plus 415 Combo Robot + AutoWash™ Dock

Across the lineup, the new robots feature enhanced cleaning performance, increased suction power, smarter automation, and improved intelligence. The Roomba® Max 775 Combo and the Roomba® Max 715 Vacuum Robot are iRobot's most advanced robots to date, while the Roomba® Plus 415 Combo Robot, Roomba® Plus 515 Combo Robot, and Roomba® Plus 575 Combo Robot are 46% smaller² than previous generations, allowing them to better navigate the realities of modern living—from tighter layouts and lower furniture to homes filled with everyday clutter, reaching spaces with as little as 9 cm of clearance. These robots deliver maximum value with premium features at a more affordable price.

"Innovation in floor care shouldn't create more complexity for consumers," said Jennifer Lichtenheim, SVP and General Manager, Americas at iRobot. "At iRobot, our commitment to innovation continues to shape every product we bring to market. With the introduction of the Roomba® Electro Plus and continued advancements across our Roomba® robot portfolio, we're expanding the possibilities of floor care with solutions that are smarter, safer, more intuitive, and designed around the real needs of today's households."

Together, the expanded portfolio enables consumers to pair hands-free daily maintenance with deeper, more intentional cleaning.

Product Details
Roomba® Electro™ Plus ($399.99 MSRP): A cordless disinfecting hard floor cleaner, delivering powerful 5-in-1 non-toxic cleaning performance in a streamlined design. Key features include:

• Vacuums, mops, and sanitizes in one pass
• Kills 99.99% of bacteria, fungi, viruses, and germs
• PowerSpin™ roller mop with continuous self-cleaning
• Dirt Detect™ technology to adjust cleaning intensity based on mess level
• Self-propelled design for easy, one-handed cleaning
• Anti-hair wrap system for low-maintenance performance
• Streak-free, residue-free cleaning results
• ThermaClean™ dock self-washes, self-sanitizes, and self-dries itself after each use

A New Generation of Roomba® Robots Built for Modern Homes
The newest line of Roomba® robot models represents a meaningful evolution in design and capability. Across the lineup they deliver increased suction, smarter navigation, greater automation, and improved intelligence. The result is a portfolio that is simpler to live with, easier to trust, and brings advanced cleaning technology closer to everyday life.

The new lineup includes:
Roomba® Max 775 Combo Robot + AutoWash™ Dock ($999.99 MSRP): Our most advanced robot delivers powerful, intelligent cleaning with 4X more power‑lifting suction¹ and mopping that tackles dried‑on messes with ease. ClearView™ Pro LiDAR expertly builds precise 3D maps of your home, detects obstacles, identifies pet zones, and adapts to clean messes automatically for deeper, more efficient cleaning. PrecisionVision™ AI intelligently identifies and avoids obstacles like cords, shoes, and even pet waste.

The self‑cleaning PowerSpin™ Roller Mop uses 167°F heated water for streak-free results, and an industry‑first cover keeps carpet dry. Dual anti‑tangle brushes handle pet hair and debris, while hands‑free docking, odor-control carbon debris bags, and app voice control provide a fresher, customized clean for up to 3 months with minimal effort.

Roomba® Max 715 Vacuum Robot + AutoEmpty™ Dock ($699.99 MSRP): This vacuum-only robot delivers 4x stronger power-lifting suction¹ and an enhanced anti-tangle brush to tackle everyday messes, while ClearView™ Pro LiDAR maps, auto-names, and optimizes your home and PrecisionVision™ AI avoids obstacles—even pet waste—for confident cleaning. The AutoEmpty™ Dock provides up to 3 months of hands-free cleaning, self-emptying into odor-control AllergenLock™ carbon bags to keep debris contained and your home fresher.

Roomba® Plus 575 Combo Robot + AutoWash™ Dock ($799.99 MSRP): An intelligent, AI-powered vacuum and mop with a 46% more compact design² that fits under beds, sofas, and cabinets and climbs thresholds up to 35 mm. It delivers 3.5x stronger suction¹ and 2x deeper scrubbing with SmartScrub™ technology to tackle dirt, pet hair, and stuck-on messes, while ClearView™ Pro with Dual-line LiDAR builds precise 3D maps to optimize cleaning paths and PrecisionVision™ AI avoids obstacles—like cords, shoes, and even pet waste—for confident cleaning. Schedule daily cleans for consistently spotless floors, while the AutoWash™ Dock auto-dispenses StayClean™ solution, heat-washes and dries the mop, self-empties debris, and delivers up to 3 months of hands-free, low-maintenance cleaning.

Roomba® Plus 515 Combo Robot + AutoWash™ Dock ($699.99 MSRP): Keep floors effortlessly clean—even when life gets messy. This powerful robot vacuum and mop delivers 3X more suction³ to capture dirt, crumbs, and pet hair with ease. Its 46% more compact design² fits under more furniture, while a long‑lasting battery provides up to 295 minutes (about 10 hours), cleaning up to 2,000 sq ft on a single charge. An onboard water tank keeps mop pads consistently wet as DualClean™ pads spinning at 180 RPM and SmartScrub tackle dried‑on spills. Pads automatically lift on carpets, then hot‑wash and hot‑dry at 167°F/113°F for hygienic care. The AutoWash™ Dock handles up to 3 months of hands‑free maintenance, while ClearView™ Dual Line LiDAR maps rooms precisely for thorough edge‑to‑edge cleaning on your schedule.

Roomba® Plus 415 Combo Robot + AutoWash™ Dock ($599.99 MSRP): A 46% more compact robot² that fits under beds, sofas, and cabinets, vacuums and mops in one run with 2.8x stronger suction,¹ spinning DualClean™ mop pads, SmartScrub™ for dried-on messes, heated pad drying at 113°F, ClearView™ Dual-line LiDAR navigation, and up to 3 months of hands-free debris emptying.

¹ Compared to Roomba® 105 Combo Robot

² Compared to volume of Roomba® Plus 505 Combo Robot

³ Compared to Roomba® Plus 505 Combo Robot

Availability
The Roomba® Electro Plus and expanded Roomba® robot lineup are now available for pre-sale on www.irobot.com and will be available at select retailers later this month.

About iRobot Corp.
iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba robot vacuum in 2002. Today, iRobot is a global enterprise that has sold millions of robots worldwide. iRobot's product portfolio features technologies and advanced concepts in cleaning, mapping, and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live. Roomba. The Original. Trusted by over 50 million homes. For more information about iRobot, please visit www.irobot.com.

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SOURCE iRobot Corporation

FAQ

What is the Roomba Electro Plus 5-in-1 hard floor cleaner that iRobot (IRBT) launched in July 2026?

Roomba Electro Plus is a cordless hard floor cleaner that vacuums, mops and disinfects using electrolyzed tap water. According to iRobot, it delivers 5‑in‑1 non‑toxic cleaning, killing 99.99% of bacteria, viruses, fungi and germs without added chemicals or steam.

Which new Roomba robot models did iRobot (IRBT) introduce in July 2026?

iRobot introduced five Roomba robots: Max 775 Combo, Max 715 Vacuum, Plus 575 Combo, Plus 515 Combo and Plus 415 Combo. According to iRobot, these models offer higher suction, smarter navigation, AI obstacle avoidance and multi‑month hands‑free cleaning via AutoEmpty or AutoWash docks.

How does the Roomba Electro Plus disinfect floors without chemicals according to iRobot (IRBT)?

Roomba Electro Plus uses electrolyzed water technology to convert tap water into a disinfecting solution. According to iRobot, this process kills 99.99% of bacteria, viruses, fungi and germs, providing commercial‑grade sanitization with no added chemicals, toxins, steam or complex steps for users.

What are the prices of iRobot (IRBT) Roomba Electro Plus and the new Roomba robots?

Roomba Electro Plus has a $399.99 MSRP, while new robots range from $599.99 to $999.99. According to iRobot, the Plus 415 Combo starts at $599.99 and the Max 775 Combo tops the lineup at $999.99, with several mid‑tier options in between.

When will Roomba Electro Plus and the new Roomba robots from iRobot (IRBT) be available?

The Roomba Electro Plus and new Roomba robots are available for pre-sale on iRobot’s website. According to iRobot, the full lineup is expected to reach select retailers later in July 2026, expanding purchasing options for consumers beyond direct online sales.

What navigation and automation features do the 2026 Roomba Max and Plus robots from iRobot (IRBT) offer?

The 2026 Roomba Max and Plus robots feature ClearView Pro or Dual-line LiDAR mapping and PrecisionVision AI. According to iRobot, they build precise 3D home maps, identify obstacles, avoid hazards like pet waste and support multi‑month hands‑free cleaning through AutoEmpty or AutoWash docks.