IZEA Awarded Significant Contract with CPG Brand
- IZEA's recent contract win and record-setting Q2 pipeline indicate positive growth potential.
- Influencer marketing is the number one way to get consumers to try new products.
- None.
Orlando, Florida, Aug. 18, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced it has been awarded a brand-direct, high-six-figure contract with a consumer packaged goods brand. IZEA’s Managed Services team will execute an influencer marketing campaign to drive brand awareness and encourage consumers to try products across the brand’s product line.
“Our research shows that influencer marketing is the number one way to get consumers to try new products,” said Ted Murphy, IZEA Chairman and CEO. “Collaborating with influencers is an ideal way for CPG brands to connect with their customers and prompt them to take action.”
This latest contract follows IZEA’s recent announcement of setting a record for new opportunity pipeline in Q2, with May setting an all-time record for the creation of new business opportunities.
"We're seeing the opportunities from Q2 begin to translate into both new and expanded contracts in Q3," continued Murphy. "This relationship started as a trial activation earlier this year, and we are excited to continue and grow the partnership while providing additional opportunities for creators in our network.”
To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA at https://twitter.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” “optimistic,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
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