Izea Worldwide Inc Stock Price, News & Analysis

IZEA Worldwide, a leader in influencer marketing technology, has announced a partnership with Vennly, an audio software company. This collaboration aims to enhance the distribution of branded audio content across various marketing channels, leveraging IZEA's extensive network of influencers. With the audio industry projected to grow to $95 billion by 2028, this partnership positions IZEA to better connect brands with audio creators, maximizing audience engagement. The partnership is part of IZEA’s strategy to diversify offerings in response to the booming audio market.

IZEA Worldwide has launched Discover, a cutting-edge AI-driven creator and content search toolset. This toolset integrates Unity Search, VizSearch, and BrandGraph, giving IZEAx subscribers access to over 15 million global influencers and the ability to search 1.3 billion content pieces. Designed to enhance influencer marketing efforts, Discover provides personalized insights for marketers across key social media platforms. Key features include comprehensive audience analytics, integrated search, and over 1 million creator emails for outreach.

IZEA Worldwide reported record bookings of $21.5 million for the first half of 2022, a 22% increase year-over-year.

However, second-quarter bookings fell to $9.3 million from $11.1 million in Q2 2021. CEO Ted Murphy noted a slowdown in new bookings attributed to macroeconomic factors, with clients delaying marketing commitments. Despite this, he expressed confidence in exceeding internal bookings targets and anticipates growth in the second half of the year based on a strong pipeline of opportunities. Bookings reflect sales orders minus cancellations.

IZEA Worldwide has secured a $2.8 million contract expansion from a global Fortune 20 technology company for a metaverse influencer activation on Roblox, alongside campaigns on Instagram and TikTok. This contract reflects growing brand interest in metaverse platforms, as stated by CEO Ted Murphy. IZEA aims to innovate beyond conventional influencer marketing, promoting enhanced interactivity and immersion in marketing strategies.

IZEA Worldwide has revealed its findings on influencer marketing within the active apparel sector, indicating that Gymshark commands a remarkable 43% of the influencer share of voice (SOV) based on content volume. The report, covering May 2021 to April 2022, analyzed over 877.7 million social media posts by more than 11.4 million influencers. Gymshark leads with double the organic mentions compared to its closest rival, Lululemon, and Alo Yoga excels in sponsored content. The insights emphasize the importance of authentic influencer collaborations for brand growth.

IZEA Worldwide reported a 61% increase in total revenue for Q1 2022, reaching $8.9 million compared to $5.5 million in Q1 2021. Managed Services revenue surged by 66% to $8.4 million, while SaaS Services saw a modest 5% rise. However, total expenses grew by 53% to $11.3 million, resulting in a net loss of $2.5 million. Operationally, Managed Services bookings hit a record $12.1 million, indicating strong demand. Despite global challenges, management targets a 30% annual revenue growth for 2022.

IZEA Worldwide, Inc. (NASDAQ: IZEA) announced a conference call scheduled for May 16, 2022, at 5:00 p.m. EDT to discuss its first quarter 2022 financial results. The call will feature remarks from Chairman and CEO Ted Murphy, President and COO Ryan Schram, and CFO Peter Biere, followed by a Q&A session. Interested participants can join via toll-free or international dial-in numbers, with a replay available until May 23, 2022. This call is part of IZEA's commitment to transparency and engagement with stakeholders as it highlights its role in the influencer marketing sector.

IZEA Worldwide has released research indicating that 44% of individuals aged 18-29 consider themselves influencers or aspire to become one. Conducted in December 2021, the study surveyed 1,085 U.S. internet users. Key findings reveal that 16% of non-influencers wish to join the influencer ranks, while 68% of those not currently partnered with brands would engage in influencer marketing for compensation. The report underscores the growing influence of social media and the potential for brands to engage with emerging creators.

IZEA Worldwide has secured a $2 million contract with a leading retailer for managed influencer marketing services, expanding on a pre-existing relationship. This agreement follows a record-breaking first quarter, where IZEA reported $12.1 million in Managed Services bookings, representing an 88% year-over-year increase. The CEO expressed optimism about continued sales momentum in Q2, indicating strong demand for influencer marketing services. This development underscores IZEA's position in the growing Creator Economy, which helps brands enhance digital engagement.