Izea Worldwide Inc Stock Price, News & Analysis

IZEA Worldwide reported Q4 2021 financial results, achieving a 62% increase in total revenue to a record $10.3 million compared to Q4 2020's $6.4 million. Managed Services revenue surged 69% to $9.9 million, while SaaS Services declined 17% to $0.4 million. The company posted a net income of $0.3 million, a turnaround from a net loss of $1.1 million in the prior year. Strong bookings led to positive adjusted EBITDA of $0.5 million, while cash reserves stood at $75.4 million with no long-term debt.

IZEA Worldwide has announced a record for quarterly Managed Services bookings, surpassing $11.5 million in Q1 2022, an 80% increase from $6.45 million in Q1 2021. This surpasses the previous record of $11.3 million set in Q3 2021. The steady growth reflects recovery from COVID-19 impacts, with a continued focus on high-quality service leading to new contracts. The company emphasizes that bookings, an indicator of sales activity, do not directly correlate with revenue and may be adjusted in the future.

IZEA Worldwide recently released a report titled Trust in Influencer Marketing, revealing significant consumer insights regarding influencer marketing. The research indicates that 62% of social media users trust influencers more than celebrities. Key findings include that 36% of respondents consider influencer posts as the best way to try new products, and 46% have purchased products promoted by influencers. The report highlights a booming return on investment in influencer marketing, with an estimated 33.6% growth in spending expected in 2021, surpassing traditional media ad spend growth.

IZEA Canada, Inc., a subsidiary of IZEA Worldwide, Inc. (NASDAQ: IZEA), announced the appointment of Mike Libis as General Manager, Canada, to enhance its presence in the Canadian influencer marketing landscape. Libis, with over 15 years of experience in the Creator Economy, will lead a team focusing on new market opportunities. His previous roles include senior positions at Native Instruments and #paid. IZEA has been a significant player in Canada since 2015, partnering with major brands. President Ryan Schram expressed optimism about Libis’s potential to drive growth.

IZEA Worldwide, a leader in influencer marketing technology, has reported a record-breaking first quarter for Managed Services bookings, exceeding $10 million—up over 50% from $6.4 million in Q1 2021. The company attributes this growth to new contracts and expansions with existing clients, continuing a trend of increasing sales momentum. Despite global challenges, IZEA has not felt significant impacts from geopolitical issues and anticipates exceeding the projected 12% growth in influencer marketing spending this year.

IZEA Worldwide expands its influence by entering the Chinese market, aiming to connect Chinese companies with North American audiences. Led by Zhifu Yan, a veteran from Alibaba, this initiative is part of IZEA's strategic plan to enhance its global presence. With Chinese firms increasingly investing in influencer marketing, IZEA will leverage local expertise and existing infrastructure to drive growth. Notably, 75% of new Amazon sellers in 2021 hailed from China, signaling a key opportunity for IZEA's services in this market.

IZEA Worldwide, Inc. (NASDAQ: IZEA) has scheduled its conference call for March 30, 2022, at 5:00 p.m. EDT to discuss its fourth quarter and full-year 2021 financial results. CEO Ted Murphy, COO Ryan Schram, and CFO Peter Biere will present, followed by a Q&A session. Participants can join via a toll-free number, with a replay available until April 6, 2022. IZEA, a leader in influencer marketing technology, has facilitated nearly 4 million transactions since its inception, demonstrating its role in the growing Creator Economy.

IZEA Worldwide has expanded its BrandGraph® platform to include over 40 new cryptocurrencies, bringing the total tracked to more than 60. This enhancement allows marketers to analyze share of voice, content reach, engagement, and content ranking across various cryptocurrencies. Notably, Bitcoin accounts for 68.44% of crypto discussions over the past year. CEO Ted Murphy highlighted the importance of these insights as brands prepare for wider cryptocurrency adoption. The platform now supports additional features such as audience demographics and content themes, empowering marketers to engage with the evolving cryptocurrency landscape.

IZEA Worldwide has expanded its BrandGraph platform by adding over 100 NFT collections, enhancing marketers’ ability to strategize in the metaverse. This tool allows for analysis of key metrics such as engagement rates and audience demographics, drawing on data from 1.3 billion content pieces across 16 million influencers. The NFT market is viewed as a prime opportunity for brands to engage with customers and co-create value. According to a survey, 72% of influencers are already monetizing within this space, indicating a growing trend for brands to explore NFTs.