Izea Worldwide Inc Stock Price, News & Analysis

IZEA Worldwide expands its influence by entering the Chinese market, aiming to connect Chinese companies with North American audiences. Led by Zhifu Yan, a veteran from Alibaba, this initiative is part of IZEA's strategic plan to enhance its global presence. With Chinese firms increasingly investing in influencer marketing, IZEA will leverage local expertise and existing infrastructure to drive growth. Notably, 75% of new Amazon sellers in 2021 hailed from China, signaling a key opportunity for IZEA's services in this market.

IZEA Worldwide, Inc. (NASDAQ: IZEA) has scheduled its conference call for March 30, 2022, at 5:00 p.m. EDT to discuss its fourth quarter and full-year 2021 financial results. CEO Ted Murphy, COO Ryan Schram, and CFO Peter Biere will present, followed by a Q&A session. Participants can join via a toll-free number, with a replay available until April 6, 2022. IZEA, a leader in influencer marketing technology, has facilitated nearly 4 million transactions since its inception, demonstrating its role in the growing Creator Economy.

IZEA Worldwide has expanded its BrandGraph® platform to include over 40 new cryptocurrencies, bringing the total tracked to more than 60. This enhancement allows marketers to analyze share of voice, content reach, engagement, and content ranking across various cryptocurrencies. Notably, Bitcoin accounts for 68.44% of crypto discussions over the past year. CEO Ted Murphy highlighted the importance of these insights as brands prepare for wider cryptocurrency adoption. The platform now supports additional features such as audience demographics and content themes, empowering marketers to engage with the evolving cryptocurrency landscape.

IZEA Worldwide has expanded its BrandGraph platform by adding over 100 NFT collections, enhancing marketers’ ability to strategize in the metaverse. This tool allows for analysis of key metrics such as engagement rates and audience demographics, drawing on data from 1.3 billion content pieces across 16 million influencers. The NFT market is viewed as a prime opportunity for brands to engage with customers and co-create value. According to a survey, 72% of influencers are already monetizing within this space, indicating a growing trend for brands to explore NFTs.

IZEA Worldwide, a leader in influencer marketing technology, released its research report titled “Influencing Crypto,” revealing the pivotal role of social media influencers in the adoption of digital assets. The study, conducted with 1,034 U.S. internet users, highlights that 36% of influencers own NFTs and 64% own cryptocurrencies. Additionally, 49% prefer Bitcoin over fiat currency. The report underscores influencers' greater participation in the metaverse, where 56% engage compared to just 11.86% of other users, reflecting a growing trend in digital asset ownership.

IZEA Worldwide has launched MetaMod, a specialized team aimed at enhancing sponsored collaborations within virtual worlds. This initiative expands IZEA's influencer network to facilitate partnerships in popular gaming platforms and NFT marketplaces. Brands can leverage MetaMod to create metaverse experiences, distribute branded virtual objects, and co-create NFTs. The company has a history of innovating in influencer marketing since 2006 and aims to pioneer new opportunities in augmented reality and blockchain technologies as they converge in the metaverse.

IZEA Worldwide, Inc. announces the expansion of its cryptocurrency payment options, now accepting Dogecoin (DOGE), Litecoin (LTC), Shiba Inu (SHIB), and Crypto.com Coin (CRO) for influencer marketing services, alongside existing options Bitcoin (BTC) and Ethereum (ETH). CEO Ted Murphy highlighted the demand from influencers, noting that 64% of surveyed influencers own cryptocurrency, with 50% interested in crypto payments. The move aims to cater to the preferences of its creator community and enhance brand-influencer connections.

IZEA Worldwide has announced a strategic partnership with Kochava, enhancing omnichannel attribution capabilities for brands in influencer marketing. Designated as an Authorized Partner, IZEA aims to leverage Kochava’s expertise in driving attributable app downloads through influencer campaigns. This collaboration taps into the rapidly growing mobile commerce sector, which is projected to account for 10% of total retail sales by 2025. This partnership supports the ongoing shift towards lower-funnel marketing and improved return on investment for brands.

IZEA Worldwide released its first The State of Influencer Earnings report, revealing significant growth in influencer earnings across all tiers from 2015 to 2021. Average costs per post reached all-time highs in 2021, reflecting increased marketing investments. Video platforms like TikTok and YouTube command the highest rates, with TikTok averaging $3,514 and YouTube $4,491 per post. Notably, nano-influencers saw a staggering 3,504% rise in average earnings, while mega-influencers experienced a 301% increase.