Welcome to our dedicated page for Izea Worldwide news (Ticker: IZEA), a resource for investors and traders seeking the latest updates and insights on Izea Worldwide stock.
IZEA Worldwide Inc (NASDAQ: IZEA) drives innovation in influencer marketing through its AI-powered platforms and SaaS solutions. This news hub provides investors and marketing professionals with essential updates about the company's strategic initiatives, financial performance, and technological advancements.
Access real-time announcements including quarterly earnings reports, partnership agreements with major brands, platform feature launches like IZEA Flex updates, and leadership developments. Our curated collection ensures you stay informed about critical developments affecting IZEA's position in the creator economy.
Key coverage areas span financial disclosures, technology innovations such as the IZZY AI assistant enhancements, strategic brand collaborations, and market expansion updates. Each release is vetted for relevance to investor decision-making and industry trend analysis.
Bookmark this page for streamlined access to IZEA's evolving story in digital marketing. Check regularly for authoritative reporting on how the company continues shaping brand-creator relationships through data-driven solutions.
IZEA Worldwide, a leader in influencer marketing technology, released its research report titled “Influencing Crypto,” revealing the pivotal role of social media influencers in the adoption of digital assets. The study, conducted with 1,034 U.S. internet users, highlights that 36% of influencers own NFTs and 64% own cryptocurrencies. Additionally, 49% prefer Bitcoin over fiat currency. The report underscores influencers' greater participation in the metaverse, where 56% engage compared to just 11.86% of other users, reflecting a growing trend in digital asset ownership.
IZEA Worldwide has launched MetaMod, a specialized team aimed at enhancing sponsored collaborations within virtual worlds. This initiative expands IZEA's influencer network to facilitate partnerships in popular gaming platforms and NFT marketplaces. Brands can leverage MetaMod to create metaverse experiences, distribute branded virtual objects, and co-create NFTs. The company has a history of innovating in influencer marketing since 2006 and aims to pioneer new opportunities in augmented reality and blockchain technologies as they converge in the metaverse.
IZEA Worldwide, Inc. announces the expansion of its cryptocurrency payment options, now accepting Dogecoin (DOGE), Litecoin (LTC), Shiba Inu (SHIB), and Crypto.com Coin (CRO) for influencer marketing services, alongside existing options Bitcoin (BTC) and Ethereum (ETH). CEO Ted Murphy highlighted the demand from influencers, noting that 64% of surveyed influencers own cryptocurrency, with 50% interested in crypto payments. The move aims to cater to the preferences of its creator community and enhance brand-influencer connections.
IZEA Worldwide has announced a strategic partnership with Kochava, enhancing omnichannel attribution capabilities for brands in influencer marketing. Designated as an Authorized Partner, IZEA aims to leverage Kochava’s expertise in driving attributable app downloads through influencer campaigns. This collaboration taps into the rapidly growing mobile commerce sector, which is projected to account for 10% of total retail sales by 2025. This partnership supports the ongoing shift towards lower-funnel marketing and improved return on investment for brands.
IZEA Worldwide released its first The State of Influencer Earnings report, revealing significant growth in influencer earnings across all tiers from 2015 to 2021. Average costs per post reached all-time highs in 2021, reflecting increased marketing investments. Video platforms like TikTok and YouTube command the highest rates, with TikTok averaging $3,514 and YouTube $4,491 per post. Notably, nano-influencers saw a staggering 3,504% rise in average earnings, while mega-influencers experienced a 301% increase.
IZEA Worldwide has enhanced its influencer marketing capabilities, now featuring 15 million searchable profiles, up 50% from last year. The IZEAx® Unity Suite and IZEAx® Discovery tools now include over 1 million YouTube channels, enhanced by BrandGraph® AI. Starting February 7, subscription prices for IZEAx Discovery will increase from $149 to $169 monthly for new subscribers, reflecting its expanded functionalities. This move aims to bolster collaboration opportunities between brands and influencers.
IZEA Worldwide has secured a mid-six-figure contract expansion with a mass media company to promote a major movie release in 2022. This partnership is part of an ongoing collaboration that has grown into a multi-million-dollar annual relationship. The announcement marks a record-breaking January for IZEA, with managed services bookings exceeding previous figures. The CEO emphasized the excitement of collaborating on popular entertainment franchises and highlighted previous successful initiatives in the entertainment industry.
IZEA Worldwide, Inc. has appointed Ross Yellowlees as General Manager of Emerging Markets, a new role aimed at expanding the company's global reach.
Yellowlees, with extensive experience in advertising and marketing, will build a team to identify and scale market opportunities.
IZEA aims to leverage his expertise to drive growth following a record-setting 2021, enhancing revenue through their Emerging Markets unit and contributing to the Creator Economy.
IZEA Worldwide has released a report titled “Influencing the Metaverse”, revealing insights from a study conducted with 1,034 U.S. internet users. Key findings indicate that 70% of influencers believe the metaverse will supplant traditional social media. The research shows that 72% of influencers are monetizing their presence in the metaverse, with 90% supporting brand sponsorships within virtual games. Additionally, 66% of consumers expect to acquire a VR device in the next three years, highlighting the metaverse's potential growth.
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