Del Taco Activates Project Del Sunrise Roadmap With All-New Catering Platform
Del Taco (JACK) is expanding its catering business on September 3 as part of its Project Del Sunrise roadmap.
Rhea-AI Summary
Del Taco (JACK) is expanding its catering business on September 3 as part of its Project Del Sunrise roadmap. The company is launching a new first-party catering ordering experience on its website and broadening menu options, including the introduction of Taco Salads to the catering lineup.
The new platform replaces a third-party ordering system, giving Del Taco and its restaurants greater control over guest relationships and back-of-house order management. Catering options now include Individual Meals, Burrito Boxes and a Buffet Style Taco Kit with multiple protein choices. The company describes this relaunch as an early step toward a more fully developed catering platform, with further enhancements such as updated packaging, promotions and advertising planned.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 24 | Brand accolade promotion | Positive | +3.4% | Best Fast Food Restaurant recognition supported a promotional free-taco campaign. |
| Aug 20 | Leadership appointment | Positive | -3.2% | New president appointment advanced the previously announced CEO succession plan. |
| Aug 12 | Quarterly earnings | Negative | -0.1% | Lower revenue and same-store sales accompanied third-quarter earnings disclosure. |
| Aug 06 | Limited-time product launch | Positive | -5.7% | All-American Burgertaco and expanded Dirty Del beverage offerings launched. |
| Jul 21 | Industry recognition | Positive | +0.8% | Del Taco received top rankings in multiple USA Today categories. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent reactions were mixed: positive brand news produced 3.42% and 0.75% gains, while a product launch preceded a 5.65% decline.
Key Terms
first-party technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
LAKE FOREST, Calif., Sept. 02, 2026 (GLOBE NEWSWIRE) -- Del Taco, the nation’s second-largest Mexican quick service restaurant*, is expanding its catering business beginning Thursday, September 3. The initiative is the latest Project Del Sunrise milepost and provides guests with a more direct way to place Del Taco catering orders. The program also introduces Taco Salads to the catering menu and folds the brand seamlessly into workplace lunches, meetings, celebrations and other group occasions. Project Del Sunrise was announced earlier this year as a strategic roadmap to strengthen restaurant performance, expand guest occasions and drive long-term growth.
As part of the revamped catering experience, guests can now explore and place catering orders through the Del Taco website. Previously, guests were directed to a third-party ordering platform. The new first-party experience gives Del Taco and its restaurants greater ownership of the catering relationship and creates a better way for guests to discover and order from the expanded menu. The change also provides new back-of-house tools for Del Taco operators to manage and deploy their catering orders.
“Our menu works extremely well for group orders, and our catering relaunch supports an improved sales channel for our restaurants and franchise partners, while creating a significant opportunity to be part of occasions where Del Taco has historically had a limited presence,” said Ulyses Camacho, Chief Transformational Officer of Del Taco. “Catering was one of several key areas identified as part of Project Del Sunrise, and this relaunch is another example of turning strategy into action.”
The expanded catering menu offers a range of options for individual meals and larger groups, including tacos, Epic Burritos and now, Taco Salads. Guests can choose from Individual Meals featuring tacos, Epic Burritos or Taco Salads; Burrito Boxes with Classic or Epic Burritos; and a Buffet Style Taco Kit with a choice of proteins. Taco Salads are available with Seasoned Beef, Grilled Chicken or Carne Asada Steak, giving groups another customizable option alongside Del Taco’s signature tacos and burritos.
“Project Del Sunrise was initiated to find new avenues to grow the business and give guests more reasons to choose Del Taco,” Camacho added. “Catering is another important piece of that strategy, allowing us to bring the Del Taco experience into more moments that bring people together.”
The catering relaunch is the first step toward a more fully developed Del Taco catering platform. Additional enhancements, including updated packaging, promotions and advertising, are planned as the brand continues to develop the channel. Starting Thursday, September 3, guests can explore catering options and place orders through www.deltaco.com/catering. For more information and to find the nearest Del Taco location, visit www.deltaco.com.
Del Taco Strengthens Catering Platform
*By number of units.
About Del Taco
Voted Best Fast Food Restaurant in USA Today's 2025 and 2026 10Best Reader's Choice Awards, Del Taco offers a unique variety of Mexican and American favorites, such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with real, quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco.
Founded in 1964, Del Taco operates more than 550 restaurants across 17 states. Del Taco’s commitment to providing guests with real food at a real value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information about the Del Taco brand, and to find your nearest location, visit deltaco.com.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/7c9ee2c2-8d3d-4510-bcbd-ccdb8a21ff2b
https://www.globenewswire.com/NewsRoom/AttachmentNg/f4d10660-ab48-433e-8d66-a2ec904484d3
https://www.globenewswire.com/NewsRoom/AttachmentNg/2e7bc112-f7b2-4f4b-b3a3-d82ee220c1f3
Media Contact Kristyna Otto Powerhouse+Co. kristyna@powerhouseandco.com
FAQ
What catering changes did Del Taco (JACK) announce under Project Del Sunrise?
Del Taco is relaunching its catering platform on September 3 with a new first-party ordering experience on its website and an expanded menu. The update is part of Project Del Sunrise, a strategic roadmap to strengthen restaurant performance, expand guest occasions and support long-term growth.
How can customers place Del Taco (JACK) catering orders after the relaunch?
Starting Thursday, September 3, customers can explore options and place Del Taco catering orders directly through deltaco.com/catering. Previously, orders were handled through a third-party platform, but the new system gives guests a more direct and integrated ordering experience.
Why is Del Taco (JACK) bringing catering orders onto its own website?
The company states that moving catering orders to its own website provides greater ownership of the catering relationship and an improved discovery and ordering experience for guests. It also supplies new back-of-house tools to help restaurant operators manage and deploy catering orders more effectively.
What future enhancements are planned for the Del Taco (JACK) catering channel?
Del Taco describes this relaunch as the first step toward a more fully developed catering platform. Planned future enhancements include updated packaging, additional promotions and dedicated advertising as the brand continues to invest in and build out the catering channel.