JAKKS Pacific and SEGA of America Renew Global Toy Partnership for Sonic the Hedgehog™ Merchandise
JAKKS Pacific (NASDAQ: JAKK) renewed its global toy partnership with SEGA of America for the Sonic the Hedgehog collection, extending the multi-year agreement through 2029.
Under the renewal JAKKS will remain the franchise’s lead global toy partner and will continue to design, manufacture, market, and sell Sonic-branded action figures, playsets, vehicles, plush, collectibles, and other categories worldwide. The company noted the Sonic line has been on the market since 2019 and has performed strongly across big-box retail and online channels, with evergreen items such as 4-inch Articulate Figures and Sonic Speed RC cited as top sellers.
JAKKS Pacific (NASDAQ: JAKK) rinnovato la sua partnership globale con SEGA of America per la collezione Sonic the Hedgehog, estendendo l'accordo pluriennale fino al 2029.
In base al rinnovo JAKKS continuerà a essere il principale partner globale di giocattoli della franchigia e continuerà a progettare, produrre, commercializzare e vendere figure d'azione, playset, veicoli, peluche, collezionabili e altre categorie in tutto il mondo con marchio Sonic. L'azienda ha osservato che la linea Sonic è sul mercato dal 2019 ed ha performato fortemente nei canali di vendita al dettaglio e online, con articoli evergreen come le Figure Articolate da 4 pollici e Sonic Speed RC citati tra i bestseller.
JAKKS Pacific (NASDAQ: JAKK) renovó su asociación global de juguetes con SEGA of America para la colección de Sonic the Hedgehog, extendiendo el acuerdo plurianual hasta 2029.
Bajo la renovación, JAKKS seguirá siendo el socio global líder de juguetes de la franquicia y continuará diseñando, fabricando, comercializando y vendiendo figuras de acción con la marca Sonic, playsets, vehículos, peluches, coleccionables y otras categorías en todo el mundo. La empresa indicó que la línea Sonic está en el mercado desde 2019 y ha tenido un buen desempeño en tiendas de gran formato y canales en línea, con artículos atemporales como las Figuras Articuladas de 4 pulgadas y Sonic Speed RC citados como los más vendidos.
JAKKS Pacific (NASDAQ: JAKK) 은 Sonic the Hedgehog 컬렉션에 대해 SEGA of America와의 글로벌 toy 파트너십을 재단장하여 다년 계약을 2029년까지 연장했습니다.
재계약에 따라 JAKKS는 이 프랜차이즈의 글로벌 주요 토이 파트너로 남아 Sonic 브랜드의 피규어, 플레이세트, 차량, 봉제인형, 수집품 및 기타 카테고리를 전 세계적으로 설계, 제조, 마케팅 및 판매할 것입니다. 회사는 Sonic 라인이 2019년부터 시장에 출시되었으며 대형 매장 및 온라인 채널에서 강한 실적을 보였고, 4인치 가동 피규어 및 Sonic Speed RC 같은 상시적 아이템이 판매 상위 품목으로 꼽힌다고 전했습니다.
JAKKS Pacific (NASDAQ: JAKK) a renouvelé son partenariat mondial de jouets avec SEGA of America pour la collection Sonic the Hedgehog, prolongeant l'accord pluriannuel jusqu'au 2029.
Dans le cadre du renouvellement, JAKKS restera le principal partenaire mondial de jouets de la franchise et continuera de concevoir, fabriquer, commercialiser et vendre des figurines articulées Sonic, des playsets, des véhicules, des peluches, des objets de collection et d'autres catégories dans le monde entier sous la marque Sonic. L'entreprise a noté que la ligne Sonic est sur le marché depuis 2019 et a connu de solides performances dans les magasins d'envergure et les canaux en ligne, avec des articles intemporels tels que les figurines articulées de 4 pouces et Sonic Speed RC cités comme les meilleures ventes.
JAKKS Pacific (NASDAQ: JAKK) hat seine globale Spielwarenpartnerschaft mit SEGA of America für die Sonic the Hedgehog-Kollektion erneuert und die mehrjährige Vereinbarung bis 2029 verlängert.
Im Rahmen der Verlängerung bleibt JAKKS der führende globale Spielwarenpartner der Franchise und wird weiterhin Sonic-gekennzeichnete Actionfigures, Spielsets, Fahrzeuge, Plüschtiere, Sammlerstücke und andere Kategorien weltweit entwerfen, herstellen, vermarkten und verkaufen. Das Unternehmen stellte fest, dass die Sonic-Linie seit 2019 auf dem Markt ist und im Groß- und Onlinehandel stark abgeschnitten hat, wobei evergreen Artikel wie 4-Zoll-Artikulate-Figures und Sonic Speed RC als Topseller genannt wurden.
JAKKS Pacific (NASDAQ: JAKK) جددت شراكتها العالمية في صناعة الألعاب مع SEGA of America لسلسلة Sonic the Hedgehog، وتمديد الاتفاق متعدد السنوات حتى 2029.
وبموجب التجديد ستظل JAKKS هي الشريك العالمي الرائد في ألعاب الامتياز وستواصل تصميم وتصنيع وتسويق وبيع شخصيات Sonic المصممة للتمثيل، مجموعات اللعب، المركبات، الدمى المحشوة، والمقتنيات وفئات أخرى في جميع أنحاء العالم تحت علامة Sonic. أشارت الشركة إلى أن خط Sonic موجود في السوق منذ 2019 وقد حقق أداء قوياً عبر قنوات البيع بالتجزئة الكبرى وعبر الإنترنت، مع عناصر خالدة مثل أشكال متحركة بطول 4 بوصات و Sonic Speed RC المذكورة كأفضل البائعين.
- Partnership extended to 2029
- Retained role as Sonic franchise lead global toy partner
- Sonic product line active since 2019 with steady retail performance
- None.
Insights
Renewal secures JAKKS as lead global Sonic toy partner through
JAKKS Pacific retains the global license to design, manufacture, market, and sell Sonic the Hedgehog toys, extending the multi-year agreement to
Continuity of supply and branding reduces execution risk for both companies and preserves an existing revenue and margin profile tied to licensed product sales. Risks include reliance on continued consumer demand for Sonic merchandise and the need to refresh SKUs to avoid product fatigue; neither risk is quantified in the content.
Watch for concrete signals such as new product rollouts, retailer listings, and calendared promotional windows later this year and through
SANTA MONICA, Calif., Nov. 03, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a partnership renewal with SEGA of America, Inc. (“SEGA®”) for the core the Sonic the Hedgehog Collection, maintaining JAKKS as the franchise’s lead global toy partner. JAKKS will continue to design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide. This multi-year partnership extends until 2029, allowing JAKKs to continue to design and produce action figures, playsets, vehicles, plush, collectibles, and other categories.
The JAKKS line of Sonic the Hedgehog merchandise has seen unprecedented success since its introduction in 2019 with product launches spanning across big box retailers in-store and online. The evergreen toys like the 4-inch Articulate Figures assortment and the Sonic Speed RC have captured the attention of fans young and old, offering a fresh take on how to interact with the brand. With the renewed partnership, fans will be introduced to new, action-packed ways to relive the excitement of this legendary video game.
“Our Sonic the Hedgehog line continues to perform strongly at retail, and has consistently connected with fans worldwide throughout our partnership with SEGA over the last 6 years,” said Virginia Reneau, Senior Vice President of Licensing at JAKKS Pacific, Inc. “From action figures to playsets and plush, the brand has seen steady growth since the beginning of our collaboration and we look forward to building on that momentum with exciting new offerings well into the future, which we can’t wait to share with the fans.”
“JAKKS Pacific has continued to play a key role in translating SEGA’s legacy into standout, high-quality merchandise that resonates with fans across all generations,” said Alex Gomez, Vice President of Licensing & Partnerships at SEGA of America. “As we look ahead to this fall and beyond, the expansion of our partnership will deliver a new wave of products that celebrate the rich history of the brand while embracing an exciting future.”
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. These product lines include best sellers such as Sonic the Hedgehog action figures, plush and playsets. All products are available online or in retail stores nationwide.
Media Contact:
JAKKS Pacific
Jessica Kavanaugh
publicrelations@jakks.net
SEGA of America
Evan Bader
Director, Public Relations
evan.bader@segaamerica.com
About SEGA of America
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative experiences for console, PC, mobile and other emerging platforms. SEGA is the first publisher to rank #1 three separate times (2016, 2020, and 2024) in Metacritic’s Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Total War™, Like a Dragon™, Football Manager™, Virtua Fighter™, and Crazy Taxi™, along with Atlus’ Persona™ series and the critically acclaimed new IP, Metaphor: ReFantazio™. The company is also expanding its transmedia strategy, with numerous film and TV projects underway across multiple franchises. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.
©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved.
A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/2f9992a9-adb9-4e6d-90aa-916dde3bbcfe
FAQ
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