Joy to Union, New Jersey! Jollibee Expands Its Presence in North America with Sixth Location in The Garden State Set to Welcome Guests on May 14, 2025

Rhea-AI Summary

Jollibee (JBFCY) is expanding its North American presence with its sixth New Jersey location opening in Union on May 14, 2025. Located at 2650 U.S. Route 22, the new store will be open daily from 9AM to 12AM, offering dine-in, take-out, and drive-thru services. This marks Jollibee's 77th U.S. location as the brand aims to become a $1 billion business in North America by 2028. The company plans further expansion in cities like San Francisco, Queens (NY), and Stockton (CA). The grand opening features a three-day promotion where the first 50 in-store and drive-thru customers each day will receive exclusive rewards, including one year of free Chicken Sandwiches, Jolly Waves Tote Bags, and Jollibee Red Bucket Hats. The menu features their famous Chickenjoy fried chicken, new premium 100% Certified Angus Beef® Burgers, and other signature items.

Positive

• Expansion continues with 77th U.S. location, showing strong growth trajectory
• Strategic location on major highway (Route 22) in retail corridor
• Ambitious goal to reach $1 billion business in North America by 2028
• Menu expansion with new premium Certified Angus Beef Burgers

Negative

• None.

The joyful restaurant brand continues to gain new fans from coast to coast, thanks to its mouth-watering menu must-haves like Chickenjoy fried chicken and new premium 100% Certified Angus Beef® Burgers.

WEST COVINA, Calif., May 12, 2025 /PRNewswire/ -- Beloved global restaurant brand, Jollibee, is bringing its signature joy – and world-famous Chickenjoy fried chicken – to Union, New Jersey, with the grand opening set for Wednesday, May 14, 2025. The new Jollibee will be conveniently located at 2650 U.S. Route 22, a central east-west highway in Union County boasting a vibrant retail corridor. The store's prime locale will allow Jollibee to tap into an existing customer base seeking deliciously diverse dining options. Jollibee's new Union outpost marks its sixth in The Garden State and 77^th in the U.S. It joins the brand's existing locations in East Rutherford, Edison, Newark, and two in Jersey City: Journal Square and Hudson Commons.

New Jersey represents a key growth market for the brand, as the brand continues to gain swarms of new fans from coast to coast, one great-tasting meal at a time. Jollibee has big plans to accelerate its growth in North America, with the goal of becoming a $1 billion business in the region by 2028. The brand looks forward to bringing its joyful dining experience to new cities, like San Francisco, CA, as well as spreading its joy in existing regions like New York City (Queens, NY) and Northern California (Stockton, CA), where demand for the brand continues to be especially high.

Known for serving up "the best fast-food fried chicken in America" (USA TODAY), Jollibee sets itself apart by delivering on superior taste and quality when it comes to each and every product it serves. From its crispy, juicy fried chicken to the uniquely sweet-and-savory Jolly Spaghetti and the perfectly warm Peach Mango Pie, Jollibee is renowned for blending bold flavors, comforting classics, and heartfelt hospitality –crafting a dining experience that's not just a meal, but a joyful celebration. And there's even more joy to share – Jollibee recently unveiled its newest showstopper: a lineup of 100% Certified Angus Beef® Burgers that are smash-seared to order. Even Union's most devoted fried-chicken fans might suddenly find themselves craving Jollibee's premium take on this all-American classic.

With its prime location along Route 22 and surrounded by top-tier shopping destinations, the Union store is set to become a go-to for locals, commuters, and food lovers seeking something deliciously different. For those who want to check out Jollibee's new Union, New Jersey location, here are key details to keep in mind:  

• Address: 2650 U.S. Route 22, Union, NJ 07083
• Store Hours: 9AM – 12AM (midnight), seven days a week 
• How to Order: This location will offer dine-in, take-out and drive-thru service, with online ordering available in the coming weeks.

"Jolly Day, Union! We are so excited to spread more 'Jollibee joy' in New Jersey, a beautiful state that is already home to some of our biggest fans in North America," said Maribeth Dela Cruz, Business Group Head, Honeybee Foods Corporation dba Jollibee. "And it always brings me great joy to see first-time guests tasting for themselves what makes Jollibee so worth the buzz, from our world-famous Chickenjoy to our soon-to-be-famous new Angus beef burgers and so much more!"

The Union grand opening promises to be buzzing with the fun and excitement that makes Jollibee openings a memorable occasion for all ages. To amp-up the joy, Jollibee will be hosting a three-day promotion, whereby each day the first 50 in-store customers and first 50 drive-thru customers will be gifted these Jollibee goodies: 

• Day 1: One year of free Jollibee Chicken Sandwiches (1 sandwich per month for 12 months) and an exclusive Jollibee t-shirt designed just for this store opening
• Day 2: Jolly Waves Tote Bag – Carry all the essentials – including Jollibee to-go items! – in this classic red and white canvas bag. It's perfect for school, work or a trip to the Shore – whatever floats your tote! 
• Day 3: Jollibee Red Bucket Hat – A streetwear must-have that features Jollibee's embroidered logo front and center. Like Jollibee's Chickenjoy Bucket, it is fast becoming a brand icon in its own right.

Jollibee is the flagship brand of the Jollibee Group, which is on a mission to become one of the top-five restaurant companies in the world. Founded in the Philippines over four decades ago, Jollibee believes that great-tasting food knows no boundaries – and neither does its joyful spirit. The brand's signature hospitality is rooted in its culture of warmth and care – welcoming every customer with a smile and making them feel at home from the moment they walk through the door.

As Jollibee continues to take the U.S. by storm, be sure to follow along at @jollibeeus on Facebook, @jollibeeus on Instagram and @jollibeeusa on TikTok to get updates on upcoming store openings, new product launches and other exciting news and announcements. To unlock new and exciting deals and freebies, sign up for Jollibee Rewards, a free loyalty program tailor-made for the brand's super fans.

About Jollibee Group
The Jollibee Group (PSE: JFC) is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. Its portfolio includes 19 brands with over 9,900 stores across 33 countries. 

The Jollibee Group's portfolio includes nine wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs). 

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List. 

To learn more about Jollibee Group, visit www.jollibeegroup.com. 

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SOURCE Jollibee

FAQ

When is Jollibee (JBFCY) opening its new location in Union, New Jersey?

Jollibee is opening its new Union, New Jersey location on Wednesday, May 14, 2025, at 2650 U.S. Route 22.

What is Jollibee's (JBFCY) expansion goal in North America?

Jollibee aims to become a $1 billion business in North America by 2028.

How many Jollibee locations are there in New Jersey and the United States?

Jollibee has 6 locations in New Jersey (including Union) and 77 locations across the United States.

What promotions is Jollibee offering for its Union, NJ store opening?

The first 50 in-store and drive-thru customers each day for three days will receive exclusive rewards: Day 1 - One year of free Chicken Sandwiches and exclusive t-shirt; Day 2 - Jolly Waves Tote Bag; Day 3 - Jollibee Red Bucket Hat.

What are the operating hours for the new Jollibee in Union, NJ?

The new Union location will be open seven days a week from 9AM to 12AM (midnight).