Jollibee Launches Next-Level Mobile App to Bring More Joy and Convenience to Fans' Fingertips

Rhea-AI Summary

Jollibee (OTC:JBFCY) has launched an enhanced mobile app for North American customers, offering a streamlined ordering experience with features like customization, re-ordering, order tracking, and integrated payment options including Apple Pay and Google Pay. The app fully integrates with the Jollibee Rewards loyalty program, allowing members to track points and redeem rewards.

To promote the launch, new Jollibee Rewards members can receive $5 off orders of $10 or more during September 2025. The company, a two-time winner of USA TODAY's 'Best Fast Food Fried Chicken' award, is pursuing ambitious growth plans with the goal of becoming a $1 billion business by 2028.

Positive

• Digital transformation initiative enhances customer experience and operational efficiency
• Integration with major payment platforms (Apple Pay, Google Pay) increases accessibility
• Clear growth trajectory with goal to reach $1 billion in business by 2028
• Strategic promotion offering $5 off $10+ orders to drive user acquisition

Negative

• Significant investment in technology infrastructure may impact short-term costs
• Increased reliance on digital platforms could expose the company to cybersecurity risks

The beloved global brand introduces a seamless way to order fan-favorite meals and access exclusive rewards.

WEST COVINA, Calif., Sept. 8, 2025 /PRNewswire/ -- Jollibee, the beloved global restaurant sensation and two-time reigning winner of USA TODAY's 'Best Fast Food Fried Chicken' award, is delighted to unveil its newly enhanced mobile app. Available now on the Apple App Store and Google Play, the app unlocks even more joy and convenience for its swarms of fans across North America, allowing them to easily order mouth-watering favorites like Chickenjoy fried chicken, chicken sandwiches, and Peach Mango Pie.

The new app delivers a refined, user-friendly experience, putting Jollibee's great-tasting food at a good value that is always served with joy right in the palm of every fan's hand. Key features designed to streamline the ordering process include allowing users to customize and re-order their must-have bites, track orders, and skip the line for quick and effortless pickup. Flexible payment options now give users the ability to use Apple Pay or Google Pay to place their orders for even more convenience when a craving strikes.

For Jollibee Rewards members, the app offers a seamless, fully integrated loyalty experience. In just one tap users can check their program status, refer friends to earn bonus points, and redeem their Jolly Points for even jollier rewards. An all-new store locator function allows users to stay up to date on the latest happenings at their nearest Jollibee. Through the optimized mobile app, it's never been easier to experience the joy that's found in every Jollibee visit.

To celebrate the exciting launch, Jollibee is offering an exclusive reward for new Jollibee Rewards members during the month of September. Customers who sign-up for Jollibee's loyalty program will get $5 off their order when they spend $10 or more. Fans can download the new mobile app to access this offer and order their tried-and-true Jollibee favorites or discover something deliciously different to unlock a new world of craving.

"At Jollibee, we're always looking for ways to bring joy to our customers—not just through our food, but through every interaction – whether that's in store or online," said Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America. "Our revamped app is designed to enhance the overall Jollibee experience, whether you're ordering your favorite Chickenjoy or enjoying exciting rewards from our loyalty program. It's another step in our commitment to delivering the best possible experience to our fans."

Jollibee, the flagship brand of the Jollibee Group, is a global restaurant company committed to spreading the "joy of eating." Aspiring to be one of the top-five restaurant companies in the world, Jollibee continues to multiply its beloved fanbase throughout North America. Driven by innovative menu items, continuing expansion into new and existing markets, and both consumer-first and tech-forward thinking, Jollibee is on its way to becoming a $1 billion business by 2028.

To stay up to date on all things Jollibee, including upcoming store openings, product launches, and other exciting news, follow @jollibeeus on Facebook and Instagram and @jollibeeusa on TikTok.

About Jollibee Group

The Jollibee Group (PSE: JFC) is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. Its portfolio includes 19 brands with over 9,900 stores across 33 countries.

The Jollibee Group's portfolio includes nine wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.

The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com.

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SOURCE Jollibee

FAQ

What are the key features of Jollibee's new mobile app in 2025?

The app features order customization, re-ordering capability, order tracking, integrated loyalty program, store locator, and payment options including Apple Pay and Google Pay.

What promotion is Jollibee (JBFCY) offering for its mobile app launch in September 2025?

New Jollibee Rewards members can receive $5 off their order when spending $10 or more during September 2025.

What is Jollibee's revenue target and timeline for North America?

Jollibee aims to become a $1 billion business by 2028 through expansion in North America.

How does the new Jollibee Rewards program work in the mobile app?

The program allows members to check their status, earn and redeem Jolly Points, and refer friends to earn bonus points, all integrated within the mobile app.

Where can customers download the new Jollibee mobile app?

The new Jollibee mobile app is available for download on both the Apple App Store and Google Play.