JetBlue and Etihad Airways Announce Loyalty Partnership as part of Codeshare Agreement

Rhea-AI Summary

JetBlue and Etihad Airways have announced a loyalty partnership as part of a codeshare agreement, allowing members to earn and redeem points across both airlines starting May 8, 2024. This partnership further supports Etihad's investment in the U.S. market, following new service launches and aircraft introductions.

Positive

• Loyalty partnership between JetBlue and Etihad Airways enhances customer benefits.

• Members of TrueBlue and Etihad Guest can now earn and redeem points across both networks.

• Partnership extension provides more ways for members to earn rewards on travel.

Negative

• Potential challenges in integrating loyalty programs and benefits effectively across two airlines.

Qualifying JetBlue TrueBlue^® and Etihad Guest Members Able to Earn and Redeem Across Both Airlines Starting May 8, 2024

Agreement Further Supports Etihad’s Investment in the U.S. Market following the Launch of New Service between Abu Dhabi and Boston and the Introduction of the Airbus A380 to the New York Route

NEW YORK--(BUSINESS WIRE)-- JetBlue (Nasdaq: JBLU), New York's Hometown Airline^®, and Etihad Airways, the national airline of the United Arab Emirates, today announced the addition of loyalty benefits starting May 8, 2024, as part of its long-standing codeshare partnership. The agreement between the two airlines was celebrated at Dubai’s Arabian Travel Market today.

As part of the partnership, members of JetBlue’s TrueBlue loyalty program and members of Etihad Guest, the loyalty program of Etihad Airways, will now be able to earn and redeem points in the program of their choice when flying across the network of either airline.

“JetBlue has been an important partner for Etihad for almost a decade and we’re thrilled to be extending this partnership to our loyalty programmes, benefitting both of our airlines’ valued members. We look forward to welcoming and rewarding TrueBlue members,” said Mark Potter, managing director, Etihad Guest. “This also further bolsters Etihad’s commitment to the U.S. market, following the recent launch of our direct service connecting Abu Dhabi and Boston, as well as introducing our popular A380 onto the New York route, expanding capacity.”

“As a successful partner since 2014, we are excited to introduce loyalty benefits as part of our codeshare partnership with Etihad,” said Christopher Buckner, vice president of loyalty and partnerships, JetBlue. “This partnership extension delivers both JetBlue TrueBlue and Etihad Guest members more ways to earn and redeem on travel, making exploring either airline’s network of top global destinations even more rewarding.”

This partnership complements the respective programs’ portfolio of redemption options with Etihad Guest miles redeemable against a wide range of experiences from flights and worldwide hotel stays to converting miles into a reward card for shopping. In addition, last year JetBlue launched its new TrueBlue loyalty program, offering members more value with the introduction of tiles to track status, Perks You Pick^®, expanded Mosaic levels for the airline’s most loyal customers and more ways to earn perks and status than ever before. Understanding that no two travellers are alike, TrueBlue gives customers the ability to choose the rewards that are most valuable to them and earn points whether they fly, buy, drive or shop.

The customer loyalty offerings build on both airlines’ near decade of partnership, which delivers access between New York and Boston to Etihad’s global network of more than 70 destinations and over 40 destinations across JetBlue’s network within the Americas.

About JetBlue:

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.

About Etihad:

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more.

Etihad sees tackling the climate crisis as the most important issue of our time and was named the Airline Ratings Environmental Airline of the Year 2022 and 2023. Through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

To learn more, visit etihad.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240507730064/en/

JetBlue Corporate Communications

Tel: +1.718.709.3089

corpcomm@jetblue.com



For further details:

Duty Media Officer

Etihad Airways

Tel: +97150 818 9596

Email: dutymediaofficer@etihad.ae

Source: JetBlue

FAQ

When will the loyalty benefits between JetBlue and Etihad Airways start?

The loyalty benefits will start on May 8, 2024.

What airlines are involved in the loyalty partnership?

JetBlue and Etihad Airways are involved in the loyalty partnership.

What are the benefits for TrueBlue and Etihad Guest members?

Members can now earn and redeem points across both networks.

How does this partnership support Etihad's investment in the U.S. market?

The partnership further supports Etihad's commitment to the U.S. market following recent service launches and aircraft introductions.