Jetblue Awys Corp Stock Price, News & Analysis

JetBlue (NASDAQ: JBLU) has launched its '25 for 25' promotion celebrating the airline's 25th anniversary. From June 25 through December 31, 2025, TrueBlue members can earn up to 350,000 bonus points and 25 years of Mosaic 1 status by visiting unique JetBlue destinations.

The tiered rewards include 150,000 bonus points for visiting 15 destinations, an additional 200,000 bonus points for reaching 20 destinations, and 25 years of Mosaic 1 status upon reaching 25 destinations. The promotion applies to JetBlue-operated flights only, excluding Blue Basic fares and codeshare flights, across their network of over 100 destinations in the U.S., Latin America, the Caribbean, Canada, and Europe.

JetBlue (NASDAQ: JBLU) is introducing its premium Mint service to Orlando International Airport (MCO) for the first time, launching on October 30, 2025. The airline will operate two daily flights between Orlando and Las Vegas, with one continuing year-round. To celebrate, JetBlue offers introductory fares starting at $599 in Mint and $109 in core.

Additionally, JetBlue is expanding Mint service from Newark Liberty International Airport (EWR), extending its Los Angeles route through January 4, 2026, and adding new seasonal twice-daily flights to Las Vegas from January 5 to June 10, 2026. The expansion coincides with JetBlue's 25th anniversary of service in Orlando, where it currently operates more than 60 daily departures to 27 destinations.

JetBlue (JBLU) has announced two major enhancements to its baggage handling experience. First, the airline introduced a new mobile app feature providing real-time updates on checked bags status. Second, customers can now securely share Apple AirTag or Find My network accessory locations with JetBlue's Baggage Service team to help recover delayed or misplaced bags. The airline ranks among top U.S. carriers for baggage handling, with less than 1% of customers experiencing delays according to DOT data, ranking second in 2024. The new features are part of JetBlue's JetForward strategy, focusing on customer convenience and peace of mind. Customers can share item locations by generating a Share Item Location link in the Find My app and providing it to JetBlue via QR code scanning or at the Baggage Service Office.

JetBlue (JBLU) has launched new daily nonstop service between New York's JFK and San Pedro Sula, Honduras (SAP), marking its first destination in Honduras. The route, operated with Airbus A320 aircraft, strengthens JetBlue's presence in Latin America and Caribbean, which now represents over one-third of its network capacity. As the only U.S. airline offering regular nonstop daily service on this route, JetBlue connects New York to a key commercial hub providing access to Honduras' attractions. The airline is offering promotional fares starting at $119 one-way. By end of 2025, JetBlue will serve more than 40 international destinations. The daily flight departs JFK at 7:15 p.m., arriving SAP at 10:06 p.m., with return flights leaving SAP at 11:26 p.m. and arriving JFK at 5:59 a.m.

JetBlue (NASDAQ: JBLU) has appointed Stephanie Evans Greene as senior vice president of marketing and brand, reporting to company president Marty St. George. In her new role, Greene will oversee the airline's advertising, marketing, product development, digital commerce strategy, brand strategy, and customer strategy. With over 25 years of marketing and brand leadership experience, Greene has previously held senior marketing positions at prominent companies including Carnival Cruise Line, Google, Hearts on Fire, and AirSculpt, as well as leading client accounts at Arnold Worldwide and Ogilvy. Her appointment aligns with JetBlue's JetForward vision of delivering a caring, reliable travel experience, with a focus on driving revenue and customer growth through digital-first marketing, e-commerce, and customer loyalty strategies.

JetBlue Vacations has expanded its Insider Experience program to San Juan, Puerto Rico, strengthening its position as the island's largest airline carrier. The program offers customers booking flight + hotel packages access to local concierge-style service, including airport meet-and-greet, free transfers, and 24/7 support. As part of this expansion, customers will receive a complimentary guided walking tour of Old San Juan. The Insider Experience, launched in 2020, is already available in seven other destinations including Aruba, Cancún, and Montego Bay. Local Insiders will provide personalized recommendations, activity bookings, and on-ground support throughout visitors' stays. This initiative builds upon JetBlue's extensive presence in Puerto Rico, where it operates more scheduled flights and offers more seats than any other carrier.

JetBlue (NASDAQ: JBLU) has launched new summer-seasonal service between Boston Logan International Airport (BOS) and Cherry Capital Airport (TVC) in Traverse City, Michigan. The service operates three times weekly - Thursdays, Saturdays, and Sundays - from June 5 to October 25, 2025. Flights will be operated using JetBlue's A220 aircraft, featuring complimentary amenities including Fly-Fi, seatback entertainment, and snacks. To celebrate the launch, JetBlue is offering promotional fares starting at $69 one-way when booking through jetblue.com. The new route connects New England with a popular summer vacation destination while giving Northern Michigan residents access to JetBlue's extensive network from its Boston focus city.

JetBlue has rebranded its JetBlue Travel Products division as Paisly, LLC, marking a strategic transformation from an internal travel platform to a full-service, tech-enabled managed travel services company. The company will now extend its services beyond JetBlue to other airlines, with United Airlines as its first major partner. Through the Blue Sky collaboration, Paisly will manage United Airlines' direct-to-consumer non-air travel products, including packages, hotels, rental cars, cruises, activities, and insurance. Paisly's platform features a 24/7 Helpful Humans team providing personalized support and integrates with loyalty programs for both earning and redemption. The company's core strengths include innovative tech, personalized recommendations, exceptional customer service, and loyalty program integration.

JetBlue and Brightline have announced a groundbreaking partnership enabling customers to book combined air-and-rail tickets directly through jetblue.com. This first-of-its-kind intermodal agreement connects JetBlue flights with Brightline's high-speed rail service across Florida, serving Miami, Fort Lauderdale, West Palm Beach, and Orlando. The partnership matches JetBlue's Mint and core experiences with Brightline's Premium and Smart fare classes respectively. Brightline provides shuttle services between airports and stations in South Florida, included in the combined booking. The Orlando station, located at Orlando International Airport, facilitates seamless air-rail transfers. This collaboration also offers alternative travel options during irregular operations, enhancing customer flexibility and recovery options.