Aurora Mobile Partners with Tuniu to Enhance Travel Experience with JPush Intelligent Messaging

Rhea-AI Summary

Aurora Mobile (NASDAQ: JG) on October 31, 2025 announced a partnership with Beijing Tuniu to integrate its JPush intelligent push notification into Tuniu’s core apps.

The integration supports Android, iOS, HarmonyOS, QuickApp and Web and interoperates with APNs, FCM and major device-makers’ system channels to improve delivery reliability, handle high concurrency, and use persistent retry for asleep or poor-signal devices.

JPush enables advanced user segmentation using Tuniu’s behavioral data to deliver hyper-targeted, scenario-based messages aimed at boosting engagement, retention and marketing efficiency.

Insights

Product & GTM Analyst

Partnership enables Tuniu to deliver more reliable, targeted notifications at scale, improving engagement and marketing efficiency.

Integrating JPush into Tuniu's apps creates a unified messaging hub that improves delivery reliability across Android, iOS, HarmonyOS and major OEM channels. The technical changes described — channel selection logic, persistent connectivity, retry mechanisms and support for high concurrency — directly address operational delivery gaps and reduce missed itinerary and offer notifications for a large user base.

The most impactful element is data‑driven targeting: combining Tuniu's behavioral dataset with JPush's segmentation and tagging enables scenario‑based, personalized messages rather than one‑size‑fits‑all blasts. That shift should raise conversion and click‑through metrics and support higher lifetime engagement and retention, provided the segmentation quality and message relevance are maintained.

Key dependencies and risks include the accuracy of user tags, privacy/compliance constraints around behavioral use, and continued stability under peak travel events. Watch for measurable changes in open, click and retention metrics and any statements on delivery success rates over the next 12 months. These KPIs will determine whether the technical claims translate into sustained commercial value.

SHENZHEN, China, Oct. 31, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has entered into a partnership with Beijing Tuniu International Travel Service Co., Ltd. (“Tuniu”) to integrate its intelligent push notification solution, JPush, into Tuniu’s core applications. The partnership aims to enhance information delivery efficiency and boost user engagement by leveraging advanced technologies to improve travel experience.

In today's rapidly evolving mobile internet landscape, real-time content delivery and an optimized user experience have become critical competitive advantages for online travel platforms. As a leading player in China’s online travel industry, Tuniu is committed to providing more convenient and personalized travel experiences. Given its large user base, the platform faces high expectations for timely updates on itineraries, special offers, and travel tips. However, traditional push notification methods often fall short in terms of coverage, accuracy, and delivery success. To overcome these challenges, Tuniu adopted JPush to build a more stable, efficient, and intelligent communication channel, significantly enhancing performance and user engagement through advanced technology.

JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and Web, and is compatible with JPush channels, APNs (Apple Push Notification Service), FCM (Firebase Cloud Messaging), and the system-level push messaging channels of various mobile brands such as Huawei, Xiaomi, OPPO, VIVO, Honor, Meizu, ASUS and NIO Phone. This ensures that users receive important notifications consistently and promptly, regardless of the device they use to access the Tuniu platform.

The system intelligently selects the optimal and most active delivery channel when a critical update related to a travel itinerary is triggered. If the user’s device is in sleep mode or has poor signal quality, JPush uses persistent connectivity and retry mechanisms to ensure reliable delivery. Its ability to handle high concurrency scenarios on a scale of hundreds of millions of users ensures that every user receives timely updates.

The deeper value of this partnership lies in intelligent targeting, extending far beyond reliable delivery. Tuniu has accumulated a wealth of user behavior data, including travel preferences, spending habits, and past destinations. With JPush’s advanced user segmentation and tagging capabilities, Tuniu can now transform this data into actionable insights. Rather than sending the same promotional message to all users, Tuniu can send hyper-targeted content. For instance, a user who recently searched for "Hokkaido skiing" might soon receive offers for airfare, ski gear rentals, and hot spring hotel rooms. A family interested in historical tours may be the first to learn about upcoming museum exhibitions and guided cultural experiences.

This personalized, scenario-based messaging fundamentally transforms the relationship between the platform and its users. It shifts the model from passive searching ("users looking for information") to proactive service ("information finding the user"), which significantly boosts campaign conversion and click-through rates. Most importantly, it fosters a stronger sense of belonging and brand loyalty by providing meaningful, relevant, and thoughtful content. Users begin to view Tuniu not just as a booking platform but as an intelligent travel companion that understands their needs.

By integrating JPush, Tuniu has built a messaging hub that is efficient, stable, and intelligent. This has enhanced its core user interaction experience, boosted user engagement and retention, and significantly improved the efficiency of its marketing efforts. The partnership provides strong technical support for Tuniu’s continued growth and increasing commercial value in the travel industry.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com

FAQ

What did Aurora Mobile (JG) announce on October 31, 2025 about Tuniu?

Aurora Mobile announced a partnership to integrate its JPush intelligent push notification service into Tuniu’s core applications.

Which platforms and channels does JPush (Aurora Mobile JG) support for Tuniu notifications?

JPush supports Android, iOS, HarmonyOS, QuickApp, Web and integrates with APNs, FCM and system-level channels of Huawei, Xiaomi, OPPO, VIVO, Honor, Meizu, ASUS and NIO Phone.

How will JPush improve delivery for Tuniu users according to Aurora Mobile (JG)?

JPush selects the optimal delivery channel, uses persistent connectivity and retry mechanisms, and handles high concurrency to ensure timely and reliable notifications.

How does JPush enable personalized messaging for Tuniu users (Aurora Mobile JG)?

JPush uses advanced user segmentation and tagging on Tuniu’s behavior data to send hyper-targeted, scenario-based messages tailored to user interests.

What user benefits does the Aurora Mobile (JG) and Tuniu partnership aim to deliver?

The partnership aims to deliver more timely itinerary updates, targeted offers and travel tips to boost engagement, retention and perceived personalization.

Will the Aurora Mobile (JG) integration with Tuniu handle large user volumes?

Yes; JPush is described as capable of handling high concurrency on a scale of hundreds of millions of users to ensure broad, timely delivery.