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Behind DHgate’s U.S. #2 Milestone: SendCloud Powers Email Engagement as Aurora Mobile & EngageLab Drive Ecosystem Growth

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SendCloud, a subsidiary of Aurora Mobile (NASDAQ: JG), has played a crucial role in DHgate's recent success in the U.S. market. DHgate achieved the #2 position on the U.S. App Store Free iPhone Apps Ranking, second only to ChatGPT.

Key performance metrics include:

  • 90% email deliverability rate
  • 99% inbox placement rate
  • 40% email open rate

EngageLab, leveraging SendCloud's infrastructure, provides enhanced customer engagement solutions featuring:

  • 99.97% inbox placement rate
  • AI-driven marketing automation
  • 5 global nodes for low-latency communication

DHgate, established in 2004, operates as a B2B marketplace connecting global buyers with Chinese manufacturers. The platform specializes in small-batch wholesale, facilitating direct connections between international SMBs and Chinese suppliers.

Aurora Mobile's SendCloud Powers DHgate's Rise to #2 in U.S. App Store Rankings
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Positive

  • DHgate achieved #2 ranking on U.S. App Store Free iPhone Apps, surpassing major tech companies
  • SendCloud maintained over 90% email deliverability rate for DHgate
  • Achieved 99% inbox placement rate, exceeding industry standards
  • 40% email open rate achieved through optimized sender certification
  • EngageLab's platform delivers 99.97% inbox placement rate through enhanced certification

Negative

  • None.

News Market Reaction 1 Alert

+4.05% News Effect

On the day this news was published, JG gained 4.05%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

SINGAPORE, April 29, 2025 (GLOBE NEWSWIRE) -- EngageLab’s parent company, Aurora Mobile (NASDAQ: JG), is proud to announce its subsidiary, SendCloud, provided seamless customer communication for DHgate during its recent unprecedented user surge in the U.S. market. This surge propelled DHgate to #2 on the U.S. App Store Free iPhone Apps Ranking, surpassing giants like Google and TurboTax, trailing only behind ChatGPT.

Founded in 2004, DHgate is a leading Chinese cross-border B2B marketplace connecting global buyers, primarily SMBs and retailers, directly with Chinese manufacturers for small-batch wholesale, making it a crucial platform for global sourcing.

DHgate’s recent surgery in the U.S. further highlights its core value of effectively connecting Chinese factories and suppliers directly with international consumers. This connection provides global buyers with more convenient access to goods straight from the source.

As DHgate experienced this massive influx of users, SendCloud, a professional and trusted expert in email services, played a critical role in maintaining seamless and stable customer communication. Leveraging SendCloud’s robust API integration, DHgate successfully managed the increased load, achieving:

  • Maintained over 90% email deliverability, consistently connecting with users worldwide.
  • Achieved a 99% inbox placement rate, significantly outperforming industry benchmarks.
  • Reached a 40% email open rate, boosted by optimized sender certification and domain reputation.

These achievements allowed DHgate to effectively nurture its expanding customer relationships, build loyalty, and drive sustainable growth within one of the world’s most dynamic markets.

EngageLab’s Omnichannel Solutions: Driving Global Engagement

Building upon the reliable email infrastructure provided by SendCloud, EngageLab further empowers businesses with an advanced customer engagement platform tailored for global e-commerce challenges:

  • Unmatched Deliverability: A 99.97% inbox placement rate through domain warm-up and BIMI certification, ensuring compliance with GDPR and DPPA.
  • Personalized Campaigns: Leveraging AI-driven marketing automation, businesses tailor emails to diverse client segments—from small retailers sourcing electronics to wholesalers procuring bulk fashion items.
  • Global Infrastructure: With 5 global nodes, EngageLab ensured low-latency communication, which is critical for global business operations.

The Future of Cross-Border E-Commerce

The increasing global traction of Chinese cross-border e-commerce underscores why seamless, AI-powered customer engagement is critical for success. EngageLab remains steadfast in its commitment to providing businesses the adaptive tools needed to conquer challenges in dynamic international markets.

About EngageLab

EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.

For more information about EngageLab and its suite of solutions, visit www.engagelab.com.

For Media Inquiries:
Contact: marketing@engagelab.com
Website: www.engagelab.com


FAQ

How did SendCloud help DHgate reach #2 on US App Store rankings in 2025?

SendCloud provided email services that maintained over 90% deliverability, 99% inbox placement rate, and 40% email open rate during DHgate's surge to #2 on the US App Store Free iPhone Apps Ranking, behind only ChatGPT.

What are the key performance metrics of Aurora Mobile's (JG) SendCloud for DHgate?

SendCloud achieved three key metrics for DHgate: over 90% email deliverability worldwide, 99% inbox placement rate above industry standards, and 40% email open rate through optimized sender certification.

How does EngageLab's global infrastructure support DHgate's cross-border operations?

EngageLab operates 5 global nodes providing low-latency communication, maintains a 99.97% inbox placement rate through domain warm-up and BIMI certification, and offers AI-driven marketing automation for personalized campaigns.

What role does Aurora Mobile (JG) play in DHgate's US market expansion?

Aurora Mobile's subsidiary SendCloud powers DHgate's customer communications, enabling stable email delivery and engagement during the platform's surge to become the second most downloaded app in the US App Store.

What is the significance of DHgate surpassing Google on US App Store rankings?

DHgate's rise to #2 on the US App Store Free iPhone Apps Ranking, surpassing major companies like Google and TurboTax, demonstrates significant market penetration and success in connecting US buyers with Chinese manufacturers.
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