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Behind DHgate’s U.S. #2 Milestone: SendCloud Powers Email Engagement as Aurora Mobile & EngageLab Drive Ecosystem Growth

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SendCloud, a subsidiary of Aurora Mobile (NASDAQ: JG), has played a crucial role in DHgate's recent success in the U.S. market. DHgate achieved the #2 position on the U.S. App Store Free iPhone Apps Ranking, second only to ChatGPT.

Key performance metrics include:

  • 90% email deliverability rate
  • 99% inbox placement rate
  • 40% email open rate

EngageLab, leveraging SendCloud's infrastructure, provides enhanced customer engagement solutions featuring:

  • 99.97% inbox placement rate
  • AI-driven marketing automation
  • 5 global nodes for low-latency communication

DHgate, established in 2004, operates as a B2B marketplace connecting global buyers with Chinese manufacturers. The platform specializes in small-batch wholesale, facilitating direct connections between international SMBs and Chinese suppliers.

Aurora Mobile's SendCloud Powers DHgate's Rise to #2 in U.S. App Store Rankings

SendCloud, una controllata di Aurora Mobile (NASDAQ: JG), ha avuto un ruolo fondamentale nel recente successo di DHgate nel mercato statunitense. DHgate ha raggiunto la posizione #2 nella classifica delle app gratuite per iPhone sull'App Store USA, subito dopo ChatGPT.

Le principali metriche di performance includono:

  • 90% di tasso di consegna email
  • 99% di posizionamento in inbox
  • 40% di tasso di apertura email

EngageLab, sfruttando l'infrastruttura di SendCloud, offre soluzioni avanzate per l'engagement dei clienti con caratteristiche quali:

  • 99,97% di posizionamento in inbox
  • Automazione di marketing basata su AI
  • 5 nodi globali per comunicazioni a bassa latenza

DHgate, fondata nel 2004, opera come marketplace B2B che collega acquirenti globali con produttori cinesi. La piattaforma è specializzata nel commercio all'ingrosso in piccoli lotti, facilitando connessioni dirette tra PMI internazionali e fornitori cinesi.

SendCloud, una subsidiaria de Aurora Mobile (NASDAQ: JG), ha desempeñado un papel crucial en el reciente éxito de DHgate en el mercado estadounidense. DHgate alcanzó la posición #2 en el ranking de aplicaciones gratuitas para iPhone en la App Store de EE.UU., solo detrás de ChatGPT.

Las métricas clave de rendimiento incluyen:

  • 90% de tasa de entrega de correos electrónicos
  • 99% de colocación en bandeja de entrada
  • 40% de tasa de apertura de correos electrónicos

EngageLab, aprovechando la infraestructura de SendCloud, ofrece soluciones mejoradas de compromiso con el cliente que incluyen:

  • 99.97% de colocación en bandeja de entrada
  • Automatización de marketing impulsada por IA
  • 5 nodos globales para comunicación de baja latencia

DHgate, fundada en 2004, opera como un mercado B2B que conecta compradores globales con fabricantes chinos. La plataforma se especializa en ventas al por mayor en pequeños lotes, facilitando conexiones directas entre pymes internacionales y proveedores chinos.

SendCloudAurora Mobile (NASDAQ: JG)의 자회사로, 미국 시장에서 DHgate의 최근 성공에 중요한 역할을 했습니다. DHgate는 미국 앱스토어 무료 아이폰 앱 순위에서 ChatGPT에 이어 2위를 차지했습니다.

주요 성과 지표는 다음과 같습니다:

  • 이메일 전달률 90%
  • 받은편지함 배치율 99%
  • 이메일 열람률 40%

EngageLab은 SendCloud의 인프라를 활용하여 다음과 같은 향상된 고객 참여 솔루션을 제공합니다:

  • 받은편지함 배치율 99.97%
  • AI 기반 마케팅 자동화
  • 저지연 통신을 위한 5개의 글로벌 노드

DHgate는 2004년에 설립된 B2B 마켓플레이스로, 전 세계 구매자와 중국 제조업체를 연결합니다. 이 플랫폼은 소량 도매에 특화되어 국제 중소기업과 중국 공급업체 간의 직접 연결을 지원합니다.

SendCloud, filiale de Aurora Mobile (NASDAQ : JG), a joué un rôle clé dans le récent succès de DHgate sur le marché américain. DHgate a atteint la 2e place du classement des applications iPhone gratuites sur l'App Store américain, juste derrière ChatGPT.

Les indicateurs clés de performance sont :

  • Taux de délivrabilité des emails de 90%
  • Taux de placement en boîte de réception de 99%
  • Taux d'ouverture des emails de 40%

EngageLab, utilisant l'infrastructure de SendCloud, propose des solutions améliorées d'engagement client avec :

  • Taux de placement en boîte de réception de 99,97%
  • Automatisation marketing pilotée par IA
  • 5 nœuds mondiaux pour une communication à faible latence

DHgate, fondée en 2004, est une place de marché B2B reliant acheteurs mondiaux et fabricants chinois. La plateforme est spécialisée dans la vente en gros par petites quantités, facilitant les connexions directes entre PME internationales et fournisseurs chinois.

SendCloud, eine Tochtergesellschaft von Aurora Mobile (NASDAQ: JG), spielte eine entscheidende Rolle beim jüngsten Erfolg von DHgate auf dem US-Markt. DHgate erreichte den Rang #2 im US App Store Ranking für kostenlose iPhone-Apps, nur hinter ChatGPT.

Wichtige Leistungskennzahlen umfassen:

  • 90% E-Mail-Zustellrate
  • 99% Inbox-Platzierungsrate
  • 40% E-Mail-Öffnungsrate

EngageLab nutzt die Infrastruktur von SendCloud und bietet verbesserte Kundenbindungs-lösungen mit folgenden Merkmalen:

  • 99,97% Inbox-Platzierungsrate
  • KI-gesteuerte Marketing-Automatisierung
  • 5 globale Knotenpunkte für latenzarme Kommunikation

DHgate, gegründet 2004, ist ein B2B-Marktplatz, der globale Käufer mit chinesischen Herstellern verbindet. Die Plattform spezialisiert sich auf Kleinserien-Großhandel und ermöglicht direkte Verbindungen zwischen internationalen KMUs und chinesischen Lieferanten.

Positive
  • DHgate achieved #2 ranking on U.S. App Store Free iPhone Apps, surpassing major tech companies
  • SendCloud maintained over 90% email deliverability rate for DHgate
  • Achieved 99% inbox placement rate, exceeding industry standards
  • 40% email open rate achieved through optimized sender certification
  • EngageLab's platform delivers 99.97% inbox placement rate through enhanced certification
Negative
  • None.

Insights

Aurora Mobile demonstrates technical capability through SendCloud's support of DHgate's surge, but lacks financial impact details.

SendCloud, a subsidiary of Aurora Mobile (NASDAQ: JG), has demonstrated its operational resilience by supporting DHgate during a significant user surge that propelled the B2B marketplace to the #2 position on the U.S. App Store rankings, trailing only ChatGPT. This high-profile case study showcases SendCloud's ability to maintain communication infrastructure under significant load conditions.

The performance metrics are technically impressive, with 90% email deliverability, 99% inbox placement rate, and 40% email open rate. These figures suggest effective execution during a critical growth period for their client.

While this partnership highlights Aurora Mobile's technological capabilities in handling high-volume communications for significant clients, the announcement lacks specific financial details about contract value or revenue impact. The absence of monetization metrics makes it difficult to assess the material business significance beyond the operational achievement.

This appears to be positioning Aurora Mobile's subsidiaries (SendCloud and EngageLab) as capable players in the global customer engagement space, particularly for cross-border e-commerce platforms requiring reliable communication infrastructure. However, without disclosure of business metrics, this remains primarily a technical capability demonstration rather than a confirmed business catalyst.

SendCloud's impressive technical metrics for DHgate demonstrate capability but offer unclear financial benefit to Aurora Mobile.

The technical performance metrics highlighted in this announcement demonstrate sophisticated email delivery infrastructure. The 99% inbox placement rate significantly outperforms industry standards, indicating advanced sender reputation management and proper implementation of email authentication protocols.

Of particular note is the 40% open rate achieved during DHgate's user surge - a metric that substantially exceeds typical marketing email benchmarks of 15-25%. This suggests exceptional engagement during a critical growth period for their client.

Aurora Mobile's EngageLab infrastructure, with its 5 global nodes and 99.97% claimed inbox placement through domain certification, shows investment in distributed communication architecture designed to minimize latency for global clients. The mention of BIMI certification indicates adherence to advanced email security and deliverability standards.

These capabilities position Aurora Mobile's subsidiaries favorably in the competitive customer engagement platform landscape, particularly for cross-border e-commerce applications requiring reliable communication channels. However, without visibility into how these technical achievements translate to revenue growth or profitability improvements for Aurora Mobile, the investment significance remains unclear despite the operational success.

SINGAPORE, April 29, 2025 (GLOBE NEWSWIRE) -- EngageLab’s parent company, Aurora Mobile (NASDAQ: JG), is proud to announce its subsidiary, SendCloud, provided seamless customer communication for DHgate during its recent unprecedented user surge in the U.S. market. This surge propelled DHgate to #2 on the U.S. App Store Free iPhone Apps Ranking, surpassing giants like Google and TurboTax, trailing only behind ChatGPT.

Founded in 2004, DHgate is a leading Chinese cross-border B2B marketplace connecting global buyers, primarily SMBs and retailers, directly with Chinese manufacturers for small-batch wholesale, making it a crucial platform for global sourcing.

DHgate’s recent surgery in the U.S. further highlights its core value of effectively connecting Chinese factories and suppliers directly with international consumers. This connection provides global buyers with more convenient access to goods straight from the source.

As DHgate experienced this massive influx of users, SendCloud, a professional and trusted expert in email services, played a critical role in maintaining seamless and stable customer communication. Leveraging SendCloud’s robust API integration, DHgate successfully managed the increased load, achieving:

  • Maintained over 90% email deliverability, consistently connecting with users worldwide.
  • Achieved a 99% inbox placement rate, significantly outperforming industry benchmarks.
  • Reached a 40% email open rate, boosted by optimized sender certification and domain reputation.

These achievements allowed DHgate to effectively nurture its expanding customer relationships, build loyalty, and drive sustainable growth within one of the world’s most dynamic markets.

EngageLab’s Omnichannel Solutions: Driving Global Engagement

Building upon the reliable email infrastructure provided by SendCloud, EngageLab further empowers businesses with an advanced customer engagement platform tailored for global e-commerce challenges:

  • Unmatched Deliverability: A 99.97% inbox placement rate through domain warm-up and BIMI certification, ensuring compliance with GDPR and DPPA.
  • Personalized Campaigns: Leveraging AI-driven marketing automation, businesses tailor emails to diverse client segments—from small retailers sourcing electronics to wholesalers procuring bulk fashion items.
  • Global Infrastructure: With 5 global nodes, EngageLab ensured low-latency communication, which is critical for global business operations.

The Future of Cross-Border E-Commerce

The increasing global traction of Chinese cross-border e-commerce underscores why seamless, AI-powered customer engagement is critical for success. EngageLab remains steadfast in its commitment to providing businesses the adaptive tools needed to conquer challenges in dynamic international markets.

About EngageLab

EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.

For more information about EngageLab and its suite of solutions, visit www.engagelab.com.

For Media Inquiries:
Contact: marketing@engagelab.com
Website: www.engagelab.com


FAQ

How did SendCloud help DHgate reach #2 on US App Store rankings in 2025?

SendCloud provided email services that maintained over 90% deliverability, 99% inbox placement rate, and 40% email open rate during DHgate's surge to #2 on the US App Store Free iPhone Apps Ranking, behind only ChatGPT.

What are the key performance metrics of Aurora Mobile's (JG) SendCloud for DHgate?

SendCloud achieved three key metrics for DHgate: over 90% email deliverability worldwide, 99% inbox placement rate above industry standards, and 40% email open rate through optimized sender certification.

How does EngageLab's global infrastructure support DHgate's cross-border operations?

EngageLab operates 5 global nodes providing low-latency communication, maintains a 99.97% inbox placement rate through domain warm-up and BIMI certification, and offers AI-driven marketing automation for personalized campaigns.

What role does Aurora Mobile (JG) play in DHgate's US market expansion?

Aurora Mobile's subsidiary SendCloud powers DHgate's customer communications, enabling stable email delivery and engagement during the platform's surge to become the second most downloaded app in the US App Store.

What is the significance of DHgate surpassing Google on US App Store rankings?

DHgate's rise to #2 on the US App Store Free iPhone Apps Ranking, surpassing major companies like Google and TurboTax, demonstrates significant market penetration and success in connecting US buyers with Chinese manufacturers.
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