E-GetS Scales User Engagement Across SEA with EngageLab’s Omnichannel AppPush & WhatsApp Business Solutions
EngageLab, an AI-powered omnichannel customer engagement solutions provider, has announced the successful implementation of its AppPush and WhatsApp Business API solutions for E-GetS, a prominent Southeast Asian e-commerce platform. The integration has enhanced user engagement and operational efficiency across Cambodia, Laos, Thailand, and Vietnam.
EngageLab, fornitore di soluzioni di coinvolgimento clienti omnicanale basate sull'IA, ha annunciato l'implementazione riuscita delle proprie soluzioni AppPush e WhatsApp Business API per E-GetS, una nota piattaforma di e-commerce del Sudest asiatico. L'integrazione ha migliorato l'engagement degli utenti e l'efficienza operativa in Cambogia, Laos, Thailandia e Vietnam.
EngageLab, un proveedor de soluciones de compromiso del cliente omnicanal impulsadas por IA, ha anunciado la exitosa implementación de sus soluciones AppPush y WhatsApp Business API para E-GetS, una destacada plataforma de comercio electrónico del sudeste asiático. La integración ha mejorado el compromiso de los usuarios y la eficiencia operativa en Camboya, Laos, Tailandia y Vietnam.
EngageLab, AI 기반의 옴니채널 고객 참여 솔루션 공급업체로서, 동남아시아의 유명한 전자상거래 플랫폼인 E-GetS를 위해 AppPush 및 WhatsApp 비즈니스 API 솔루션의 성공적인 구현을 발표했습니다. 이 통합은 캄보디아, 라오스, 태국, 베트남에 걸친 사용자 참여와 운영 효율성을 향상시켰습니다.
EngageLab, fournisseur de solutions d'engagement client omnicanal propulsées par l'IA, a annoncé la mise en œuvre réussie de ses solutions AppPush et API WhatsApp Business pour E-GetS, une plateforme e-commerce majeure de l'Asie du Sud-Est. Cette intégration a amélioré l'engagement des utilisateurs et l'efficacité opérationnelle dans le Cambodge, le Laos, la Thaïlande et le Vietnam.
EngageLab, ein KI-gestützter Anbieter von Omnichannel-Kundengewinnungslösungen, hat die erfolgreiche Implementierung seiner AppPush- und WhatsApp Business API-Lösungen für E-GetS, eine prominente E-Commerce-Plattform in Südostasien, angekündigt. Die Integration habe das Nutzerengagement und die betriebliche Effizienz in Kambodscha, Laos, Thailand und Vietnam gesteigert.
أعلنت EngageLab، مُقدِّم حلول ربط العملاء عبر قنوات متعددة مدعومة بالذكاء الاصطناعي، عن التنفيذ الناجح لحلولها AppPush وواجهة WhatsApp Business API الخاصة بـ E-GetS، منصة التجارة الإلكترونية البارزة في جنوب شرق آسيا. وقد حسّنت الدمج مشاركَة المستخدمين وكفاءتهم التشغيلية في كمبوديا، لاووس، تايلاند وفيتنام.
EngageLab，一家以 AI 驱动的全渠道客户参与解决方案提供商，宣布为东南亚知名电商平台 E-GetS 成功实施其 AppPush 与 WhatsApp 商务 API 解决方案。该集成在 柬埔寨、老挝、泰国和越南 提升了用户参与度和运营效率。
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SINGAPORE, Sept. 30, 2025 (GLOBE NEWSWIRE) -- EngageLab, a world-leading AI-powered omnichannel customer engagement solution provider, today announced the successful deployment of its AppPush and WhatsApp Business API solutions for E-GetS, a leading Southeast Asian local services and e-commerce platform. The partnership has driven significant improvements in user engagement, operational efficiency, and business growth across Cambodia, Laos, Thailand, and Vietnam.
About E-GetS
E-GetS is a leading Southeast Asian local services and e-commerce platform, operating across Cambodia, Laos, Thailand, and Vietnam. With over 3 million app downloads, E-GetS offers a wide range of services—including food delivery, group buying, e-commerce, and digital payment solutions—serving millions of users in a highly multilingual and multicultural environment.
Challenges
With rapid expansion across multiple Southeast Asian countries, E-GetS faced several unique challenges:
- Unstable push notification delivery in Southeast Asia, especially across fragmented Android devices and diverse telecom environments.
- Difficulty reaching users in their preferred languages across Cambodia, Laos, and other SEA countries.
- Limited engagement on traditional channels, with WhatsApp being the dominant messaging app in many Southeast Asian markets.
EngageLab Solutions:
To address these challenges, E-GetS partnered with EngageLab to deploy a unified messaging strategy that seamlessly combines AppPush and WhatsApp Business API—specifically optimized for the diverse, multilingual, and mobile-first landscape of Southeast Asia.
1. AppPush: Multi-Channel, Multi-Node, and Multilingual Delivery
E-GetS leverages EngageLab’s advanced AppPush solution to overcome the region’s fragmented device ecosystem and network instability:
- Multi-Channel Support: EngageLab AppPush integrates with FCM, APNS, and all major Android OEM channels (Huawei, Xiaomi, OPPO, vivo, etc.), as well as EngageLab’s proprietary push channel, ensuring maximum reach and reliability across all device types.
- Globally Distributed Nodes: With five data nodes worldwide—including Singapore—EngageLab guarantees fast, stable, and resilient message delivery throughout Southeast Asia, even during peak periods or regional network fluctuations.
- Multilingual Push: Notification content is automatically adapted to each user’s device language settings, delivering a truly personalized experience for E-GetS’s diverse user base in Cambodia, Laos, Thailand, Vietnam, and beyond.
- Superior Delivery Rates: E-GetS achieved up to
40% higher delivery rates in Southeast Asia compared to industry benchmarks, ensuring that critical order and promotional notifications consistently reach users.
2. WhatsApp Business API: Verification Code Login & Service Notifications
Recognizing WhatsApp’s dominance in Southeast Asia, E-GetS utilizes the WhatsApp Business API—integrated via EngageLab—as a primary channel for both user authentication and customer engagement:
- Verification Code Login: Users receive one-time verification codes directly via WhatsApp Business API for secure, convenient login and account authentication. This ensures instant, reliable code delivery and a seamless login experience, even where SMS delivery is unreliable.
- Service Notifications: E-GetS sends real-time order confirmations, delivery updates, payment alerts, and customer support messages through WhatsApp Business API. Rich media formats and multi-language templates ensure users receive timely, relevant information in their preferred language, significantly boosting engagement and satisfaction.
Results
18% increase in DAU (Daily Active Users) within implementation.- Order completion rates improved by
22% thanks to timely, reliable notifications across all Southeast Asian markets. - Operational costs reduced by
20% + due to more efficient messaging and cost controls.
“EngageLab’s solutions have been game-changers for our business across Southeast Asia. We’re now able to reach our users instantly, in their language and on their preferred channel, no matter what device or country. The unified platform and smart billing have streamlined our operations and significantly boosted our ROI.”
— E-GetS Operations Team
About EngageLab
EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.
For Media Inquiries:
Contact: marketing@engagelab.com
Website: www.engagelab.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c7e7bb22-7fa1-4772-bee5-ade8d372d0df
FAQ
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