EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush & WebPush, Boosting Click-Through Rates by Over 30%
EngageLab has launched two new features for its AppPush and WebPush products: Smart Push and Push Plan, designed to enhance e-commerce customer engagement. The Smart Push feature optimizes message delivery timing by analyzing user activity patterns, resulting in a 30% increase in click-through rates. The Push Plan feature provides centralized campaign management for complex promotional operations, offering consolidated analytics and flexible operation through API and Web Portal.
These innovations come ahead of major shopping events including TikTok's Summer Sale, Amazon Prime Day, North American Back-to-School season, and Southeast Asian mega-sales. The features aim to help businesses optimize message delivery timing and manage complex promotional campaigns more effectively, with Smart Push offering a limited-time free trial through the EngageLab dashboard.
EngageLab ha lanciato due nuove funzionalità per i suoi prodotti AppPush e WebPush: Smart Push e Push Plan, progettate per migliorare l'engagement dei clienti nel settore e-commerce. La funzione Smart Push ottimizza il momento di invio dei messaggi analizzando i modelli di attività degli utenti, ottenendo un incremento del 30% nel tasso di clic. La funzione Push Plan offre una gestione centralizzata delle campagne per operazioni promozionali complesse, con analisi consolidate e operatività flessibile tramite API e portale web.
Queste innovazioni arrivano in vista di importanti eventi di shopping come il Summer Sale di TikTok, Amazon Prime Day, la stagione del Back-to-School in Nord America e i mega-saldi del Sud-est asiatico. Le funzionalità aiutano le aziende a ottimizzare i tempi di invio dei messaggi e a gestire campagne promozionali complesse in modo più efficace, con Smart Push disponibile per una prova gratuita limitata tramite la dashboard di EngageLab.
EngageLab ha lanzado dos nuevas funciones para sus productos AppPush y WebPush: Smart Push y Push Plan, diseñadas para mejorar el compromiso de los clientes en el comercio electrónico. La función Smart Push optimiza el momento de entrega de los mensajes analizando los patrones de actividad de los usuarios, logrando un aumento del 30% en la tasa de clics. La función Push Plan ofrece una gestión centralizada de campañas para operaciones promocionales complejas, proporcionando análisis consolidados y operación flexible mediante API y portal web.
Estas innovaciones llegan antes de importantes eventos de compras como la Venta de Verano de TikTok, Amazon Prime Day, la temporada de regreso a clases en Norteamérica y las mega ventas del sudeste asiático. Las funciones están diseñadas para ayudar a las empresas a optimizar el momento de entrega de mensajes y gestionar campañas promocionales complejas de manera más efectiva, con Smart Push disponible para una prueba gratuita por tiempo limitado a través del panel de EngageLab.
EngageLab은 AppPush 및 WebPush 제품에 대해 두 가지 새로운 기능인 Smart Push와 Push Plan을 출시했습니다. 이 기능들은 전자상거래 고객 참여를 강화하기 위해 설계되었습니다. Smart Push 기능은 사용자 활동 패턴을 분석하여 메시지 전달 시기를 최적화하며, 클릭률을 30% 증가시키는 효과를 냅니다. Push Plan 기능은 복잡한 프로모션 운영을 위한 중앙 집중식 캠페인 관리를 제공하며, 통합된 분석과 API 및 웹 포털을 통한 유연한 운영을 지원합니다.
이 혁신들은 TikTok 여름 세일, 아마존 프라임 데이, 북미 신학기 시즌, 동남아시아 대규모 세일 등 주요 쇼핑 이벤트를 앞두고 선보였습니다. 이 기능들은 기업이 메시지 전달 시기를 최적화하고 복잡한 프로모션 캠페인을 보다 효과적으로 관리할 수 있도록 돕습니다. Smart Push는 EngageLab 대시보드를 통해 한정 기간 무료 체험을 제공합니다.
EngageLab a lancé deux nouvelles fonctionnalités pour ses produits AppPush et WebPush : Smart Push et Push Plan, conçues pour améliorer l'engagement client dans le commerce électronique. La fonctionnalité Smart Push optimise le timing de l'envoi des messages en analysant les habitudes d'activité des utilisateurs, ce qui se traduit par une augmentation de 30 % du taux de clics. La fonctionnalité Push Plan offre une gestion centralisée des campagnes pour des opérations promotionnelles complexes, avec des analyses consolidées et une gestion flexible via API et portail web.
Ces innovations arrivent avant des événements commerciaux majeurs tels que la Summer Sale de TikTok, Amazon Prime Day, la saison de la rentrée scolaire en Amérique du Nord et les méga soldes en Asie du Sud-Est. Ces fonctionnalités visent à aider les entreprises à optimiser le timing d'envoi des messages et à gérer plus efficacement des campagnes promotionnelles complexes, avec Smart Push disponible en essai gratuit limité via le tableau de bord EngageLab.
EngageLab hat zwei neue Funktionen für seine Produkte AppPush und WebPush eingeführt: Smart Push und Push Plan, die darauf ausgelegt sind, das Kundenengagement im E-Commerce zu verbessern. Die Funktion Smart Push optimiert den Zeitpunkt der Nachrichtenübermittlung durch Analyse der Nutzeraktivitätsmuster und erzielt so eine Steigerung der Klickrate um 30%. Die Funktion Push Plan bietet eine zentrale Kampagnenverwaltung für komplexe Werbeaktionen mit konsolidierten Analysen und flexibler Bedienung über API und Webportal.
Diese Innovationen erscheinen vor wichtigen Shopping-Events wie TikToks Summer Sale, Amazon Prime Day, der nordamerikanischen Back-to-School-Saison und den Mega-Sales in Südostasien. Die Funktionen sollen Unternehmen dabei helfen, den Zeitpunkt der Nachrichtenübermittlung zu optimieren und komplexe Werbekampagnen effektiver zu verwalten. Smart Push ist über das EngageLab-Dashboard für eine begrenzte Zeit kostenlos testbar.
- Smart Push feature increased click-through rates by over 30%
- New features available ahead of major global shopping seasons
- Smart Push offers free trial via dashboard
- Push Plan provides consolidated analytics and campaign management capabilities
- None.
Insights
EngageLab's new push notification features show promising 30% CTR improvements, potentially boosting revenue for upcoming e-commerce season.
EngageLab has strategically timed the release of two significant product enhancements ahead of major global e-commerce events. The company's new Smart Push and Push Plan features address critical pain points in mobile and web marketing automation.
The Smart Push feature leverages user behavior analysis to determine optimal delivery timing, resulting in a reported
The Push Plan feature introduces sophisticated campaign management capabilities that should particularly appeal to enterprise e-commerce clients preparing for major sales events. By enabling consolidated analytics across multi-stage campaigns, it addresses the fragmentation issues that typically plague complex promotional sequences.
The timing of this release is particularly noteworthy. With TikTok's Summer Sale, Amazon Prime Day, Back-to-School season, and Southeast Asian platform mega-sales approaching, EngageLab is positioning itself to capture increased marketing spend during these high-value periods. The free trial offering for Smart Push suggests confidence in the feature's ability to demonstrate immediate value, potentially accelerating adoption rates.
These developments represent a meaningful advance in EngageLab's product capabilities and competitive positioning in the customer engagement platform space. The
SINGAPORE, May 16, 2025 (GLOBE NEWSWIRE) -- As global e-commerce gears up for a series of major shopping seasons, EngageLab, a leading customer engagement solutions provider recently launched two powerful new features for its AppPush and WebPush products: Smart Push and Push Plan. These enhancements are designed to help global e-commerce businesses significantly improve user engagement, marketing efficiency, and conversion rates, with early adopters already reporting click-through rate increases of over
With major sales events like TikTok's multi-country Summer Sale (June-July), Amazon Prime Day (July), the North American Back-to-School season (July-September), and Southeast Asia's mega-sales (September) on platforms like Shopee, Lazada, and TikTok Shop rapidly approaching, e-commerce businesses are seeking more intelligent ways to cut through the noise and maximize their marketing ROI. EngageLab's new features directly address the challenges of optimizing message delivery and managing complex promotional campaigns.
Feature 1: Smart Push – Deliver Messages at the "Golden Moment"
EngageLab’s new Smart Push capability eliminates the guesswork in scheduling push notifications. By analyzing users' recent activity patterns and usage habits, the smart feature predicts the optimal time each user is most likely to be active and engaged. Messages are then delivered precisely according to the user's local time zone, ensuring notifications arrive at their personal "golden moment."
Key Advantages:
- Higher Click-Through Rates: Delivering messages when users are most active significantly increases visibility and interaction. Clients testing this feature have seen click-through rates improve by over
30% . - Increased Conversion Efficiency: Capturing user attention at peak engagement times leads to more effective down-funnel conversions.
- Enhanced User Experience: Avoids inopportune interruptions, fostering positive brand perception.
- New User Friendly: For users without historical data, businesses can still opt for immediate delivery, a specific scheduled time, or a time based on the end-user's local time zone.
This feature is now available for a limited-time free trial via the EngageLab dashboard.
Feature 2: Push Plan – Masterful Management for Large-Scale Promotion Campaigns
Managing the multi-wave, multi-segment, and multi-content push notification strategies required for major global e-commerce campaigns can be complex. The new Push Plan feature provides a centralized command center for these intricate operations.
Key Advantages:
- Centralized Campaign Management: Group multiple push tasks targeting the same campaign (e.g., pre-heat, launch, and retargeting phases for a summer sale) into a single "Push Plan" for clear, stage-by-stage communication strategy management.
- Holistic Performance Insights: Move beyond fragmented data from individual pushes. Push Plan offers consolidated analytics, precisely tracking key metrics like delivery rate, click rate, and conversions across the entire campaign lifecycle.
- Flexible Operation: Full support via API and Web Portal allows both developers and marketing operators to easily create, manage tasks, track data, and optimize strategies within their Push Plans.
- Data-Driven Optimization: A clear dashboard provides an at-a-glance view of overall marketing campaign effectiveness, offering robust data support for future strategy refinements.
- Push Statistics: Detailed tracking of delivery, clicks, and more.
- Summary Statistics: Comprehensive analysis of conversion rates and overall campaign impact.
These two new features for AppPush and WebPush are designed to empower businesses with smarter technology and more efficient tools for managing customer engagement. By optimizing message delivery and streamlining campaign management, EngageLab helps businesses enhance user communication, boost marketing efficiency, and achieve sustainable growth in the competitive global marketplace.
About EngageLab
EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including AppPush, WebPush, Email, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.
For more information about EngageLab and its suite of solutions, visit www.engagelab.com.
For Media Inquiries:
Contact: marketing@engagelab.com
Website: www.engagelab.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4d1c343b-3c76-486c-859f-5f6be53f41fd
https://www.globenewswire.com/NewsRoom/AttachmentNg/d2721f75-5dd9-4180-8af7-a221cf79e385
FAQ
What are the new features announced by EngageLab (JG) for AppPush and WebPush?
How much did EngageLab's Smart Push feature improve click-through rates?
What are the key advantages of EngageLab's Push Plan feature?
Which major shopping events is EngageLab preparing for with these new features?
