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/C O R R E C T I O N -- James Hardie Building Products Inc./

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James Hardie Building Products Inc. (NYSE: JHX) has introduced The Impeckable™ House, showcasing their innovative solution to woodpecker damage in home siding. The demonstration house, built with Hardie® Plank siding and trim products, was placed in a woodpecker-rich forest in Wisconsin and remained undamaged during peak mating season.

The initiative addresses a significant issue, considering North America's estimated 70 million woodpecker population. The house will be donated to Gensburg-Markham Prairie for woodpecker research. Hardie® fiber cement siding products are noncombustible, moisture-resistant, and engineered for specific regional climates, offering homeowners both durability and aesthetic appeal as the #1 siding brand in North America.

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Positive

  • Product proven effective against woodpecker damage in real-world testing
  • Company holds #1 market position in North American siding
  • Product offers multiple protective features: noncombustible, moisture-resistant, and climate-engineered
  • Demonstration house will be repurposed for scientific research

Negative

  • None.

News Market Reaction 1 Alert

-2.43% News Effect

On the day this news was published, JHX declined 2.43%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

In the news release, Say Goodbye to Pecked Siding, Meet the Impeckable™ House by James Hardie, issued 02-Sep-2025 by James Hardie Building Products Inc. over PR Newswire, we are advised by the company that the link in the seventh paragraph should read "jameshardie.com/impeckablehouse" rather than "jameshardie.com/impeckable-house" as originally issued inadvertently. The complete, corrected release follows:

Say Goodbye to Pecked Siding, Meet the Impeckable™ House by James Hardie

Hardie® fiber cement siding helps protect your home from woodpecker damage

CHICAGO, Sept. 2, 2025 /PRNewswire/ -- James Hardie Building Products Inc. (James Hardie), a subsidiary of James Hardie Industries plc (NYSE: JHX; ASX: JHX) and the North American leader in fiber cement home siding and exterior design solutions, introduces The Impeckable™ House—a house that can take on a whole forest of woodpeckers.

Over the course of time, traditional wood siding on homes has always been a huge target for woodpeckers to damage, meaning homeowners have long seen them as pests. The United States' 23 unique species of woodpeckers add up to an estimated population of over 70 million woodpeckers in North America and in Wisconsin alone, there are an estimated 1.4 million woodpeckers*. To help homeowners outsmart their toughest pests, James Hardie built The Impeckable™ House, which was designed to prove how wood-look homes and woodpeckers can live in harmony. Placed in a dense, woodpecker-rich forest in Wisconsin, the house and its siding faced the ultimate challenge.

The Impeckable™ House was built with Hardie® Plank siding and trim products. Hardie® fiber cement siding, pioneered by James Hardie, the #1 brand of siding in North America**, provides an authentic wood-look style with the added durability of Hardie® fiber cement for long-lasting beauty.

After several months, The Impeckable™ House remains undamaged, despite residing in a woodpecker-filled forest during peak mating season when they are most active. The house will be donated to Gensburg-Markham Prairie, part of the larger Indian Boundary Prairies managed by Northeastern Illinois University and The Nature Conservancy in Illinois, where it will remain a haven for those who study woodpeckers.

"Homeowners shouldn't have to choose between beauty and durability," said Sean Gadd, president of North America for James Hardie Building Products Inc. "The Impeckable™ House proves that with Hardie® products, you can create a beautiful home that's meant to last and holds less appeal to pests like woodpeckers."

In addition to helping to resist damage from pests like woodpeckers, Hardie® fiber cement siding products are noncombustible*** and resist damage from moisture, meaning the siding won't swell, crack, or warp due to rain, sleet or snow. All Hardie® siding products are Engineered for Climate® to provide optimal performance specific to the region where they're used. With a wide range of colors and styles, Hardie® siding and trim products are an ideal, low-maintenance solution for a wide range of climates and home styles.

For more information about The Impeckable™ House, visit jameshardie.com/impeckablehouse.

For more information on Hardie® products, visit www.jameshardie.com.

*Partners in Flight Population Estimates Database, Version 3.1, accessed July 18, 2025, https://pif.birdconservancy.org/.

**Based on Freedonia 2022 Global Siding (Cladding) demand estimates and James Hardie sales in North America.

***Hardie® fiber cement products are noncombustible and/or have a Class A fire rating when tested in accordance with ASTM E84. Fiber cement fire resistance does not extend to applied paints or coatings, which may be damaged or char when exposed to flames. The use of noncombustible siding, combined with other fire mitigation measures, may help harden a home against external fire.

James Hardie Building Products Inc.
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®.

With over 8,000 employees globally and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers. Powered by a dynamic workforce, we're united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

For more information, visit www.jameshardie.com.

Connect with James Hardie on social media:
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Media Contact:
James Hardie
jameshardieuspr@webershandwick.com

Investor Contact:
Joe Ahlersmeyer, CFA
Vice President, Investor Relations
investors@jameshardie.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/say-goodbye-to-pecked-siding-meet-the-impeckable-house-by-james-hardie-302542303.html

SOURCE James Hardie Building Products Inc.

FAQ

What is the Impeckable House by James Hardie (NYSE: JHX)?

The Impeckable House is a demonstration project by James Hardie featuring their fiber cement siding that resists woodpecker damage, proven by placing the house in a woodpecker-dense Wisconsin forest during peak mating season.

How many woodpeckers are there in North America according to James Hardie's research?

There are an estimated 70 million woodpeckers across 23 unique species in North America, with approximately 1.4 million woodpeckers in Wisconsin alone.

What are the key features of Hardie fiber cement siding products?

Hardie fiber cement siding products are noncombustible, moisture-resistant, and Engineered for Climate® to provide optimal performance specific to each region, while offering authentic wood-look style.

Where will the JHX Impeckable House be located after the demonstration?

The Impeckable House will be donated to Gensburg-Markham Prairie, part of the Indian Boundary Prairies managed by Northeastern Illinois University and The Nature Conservancy in Illinois, for woodpecker research.

What is James Hardie's market position in North American siding?

James Hardie is the #1 brand of siding in North America, according to Freedonia 2022 Global Siding demand estimates.
James Hardie

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