/C O R R E C T I O N -- James Hardie Building Products Inc./
Rhea-AI Summary
James Hardie Building Products Inc. (NYSE: JHX) has introduced The Impeckable™ House, showcasing their innovative solution to woodpecker damage in home siding. The demonstration house, built with Hardie® Plank siding and trim products, was placed in a woodpecker-rich forest in Wisconsin and remained undamaged during peak mating season.
The initiative addresses a significant issue, considering North America's estimated 70 million woodpecker population. The house will be donated to Gensburg-Markham Prairie for woodpecker research. Hardie® fiber cement siding products are noncombustible, moisture-resistant, and engineered for specific regional climates, offering homeowners both durability and aesthetic appeal as the #1 siding brand in North America.
Positive
- Product proven effective against woodpecker damage in real-world testing
- Company holds #1 market position in North American siding
- Product offers multiple protective features: noncombustible, moisture-resistant, and climate-engineered
- Demonstration house will be repurposed for scientific research
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, JHX declined 2.43%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
In the news release, Say Goodbye to Pecked Siding, Meet the Impeckable™ House by James Hardie, issued 02-Sep-2025 by James Hardie Building Products Inc. over PR Newswire, we are advised by the company that the link in the seventh paragraph should read "jameshardie.com/impeckablehouse" rather than "jameshardie.com/impeckable-house" as originally issued inadvertently. The complete, corrected release follows:
Say Goodbye to Pecked Siding, Meet the Impeckable™ House by James Hardie
Hardie® fiber cement siding helps protect your home from woodpecker damage
Over the course of time, traditional wood siding on homes has always been a huge target for woodpeckers to damage, meaning homeowners have long seen them as pests.
The Impeckable™ House was built with Hardie® Plank siding and trim products. Hardie® fiber cement siding, pioneered by James Hardie, the #1 brand of siding in
After several months, The Impeckable™ House remains undamaged, despite residing in a woodpecker-filled forest during peak mating season when they are most active. The house will be donated to Gensburg-Markham Prairie, part of the larger Indian Boundary Prairies managed by
"Homeowners shouldn't have to choose between beauty and durability," said Sean Gadd, president of
In addition to helping to resist damage from pests like woodpeckers, Hardie® fiber cement siding products are noncombustible*** and resist damage from moisture, meaning the siding won't swell, crack, or warp due to rain, sleet or snow. All Hardie® siding products are Engineered for Climate® to provide optimal performance specific to the region where they're used. With a wide range of colors and styles, Hardie® siding and trim products are an ideal, low-maintenance solution for a wide range of climates and home styles.
For more information about The Impeckable™ House, visit jameshardie.com/impeckablehouse.
For more information on Hardie® products, visit www.jameshardie.com.
*Partners in Flight Population Estimates Database, Version 3.1, accessed July 18, 2025, https://pif.birdconservancy.org/.
**Based on Freedonia 2022 Global Siding (Cladding) demand estimates and James Hardie sales in
***Hardie® fiber cement products are noncombustible and/or have a Class A fire rating when tested in accordance with ASTM E84. Fiber cement fire resistance does not extend to applied paints or coatings, which may be damaged or char when exposed to flames. The use of noncombustible siding, combined with other fire mitigation measures, may help harden a home against external fire.
James Hardie Building Products Inc.
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®.
With over 8,000 employees globally and our
For more information, visit www.jameshardie.com.
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Media Contact:
James Hardie
jameshardieuspr@webershandwick.com
Investor Contact:
Joe Ahlersmeyer, CFA
Vice President, Investor Relations
investors@jameshardie.com
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SOURCE James Hardie Building Products Inc.