Say Goodbye to Pecked Siding, Meet the Impeckable™ House by James Hardie

Rhea-AI Summary

James Hardie (NYSE: JHX) has introduced The Impeckable™ House, showcasing their innovative fiber cement siding solution that effectively protects homes from woodpecker damage. The demonstration house, built in a woodpecker-rich forest in Wisconsin, features Hardie® Plank siding and remained undamaged during peak woodpecker mating season.

The company's fiber cement siding products, which lead the North American market, offer additional benefits including moisture resistance and noncombustible properties. The Impeckable™ House will be donated to Gensburg-Markham Prairie for woodpecker research. James Hardie's products are Engineered for Climate® to provide optimal performance specific to each region.

Positive

• Market leadership position as #1 brand of siding in North America
• Product demonstrates superior durability against woodpecker damage
• Multiple protective features including moisture resistance and noncombustible properties
• Wide market opportunity with 70 million woodpeckers in North America

Negative

• None.

News Market Reaction – JHX

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In the Sep 2 session, JHX declined 2.43%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

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In the news release, Say Goodbye to Pecked Siding, Meet the Impeckable™ House by James Hardie, issued 02-Sep-2025 by James Hardie Building Products Inc. over PR Newswire, we are advised by the company that the link in the seventh paragraph should read "jameshardie.com/impeckablehouse" rather than "jameshardie.com/impeckable-house" as originally issued inadvertently. The complete, corrected release follows:

Say Goodbye to Pecked Siding, Meet the Impeckable™ House by James Hardie

Hardie^® fiber cement siding helps protect your home from woodpecker damage

CHICAGO, Sept. 2, 2025 /PRNewswire/ -- James Hardie Building Products Inc. (James Hardie), a subsidiary of James Hardie Industries plc (NYSE: JHX; ASX: JHX) and the North American leader in fiber cement home siding and exterior design solutions, introduces The Impeckable™ House—a house that can take on a whole forest of woodpeckers.

Over the course of time, traditional wood siding on homes has always been a huge target for woodpeckers to damage, meaning homeowners have long seen them as pests. The United States' 23 unique species of woodpeckers add up to an estimated population of over 70 million woodpeckers in North America and in Wisconsin alone, there are an estimated 1.4 million woodpeckers*. To help homeowners outsmart their toughest pests, James Hardie built The Impeckable™ House, which was designed to prove how wood-look homes and woodpeckers can live in harmony. Placed in a dense, woodpecker-rich forest in Wisconsin, the house and its siding faced the ultimate challenge.

The Impeckable™ House was built with Hardie^® Plank siding and trim products. Hardie^® fiber cement siding, pioneered by James Hardie, the #1 brand of siding in North America**, provides an authentic wood-look style with the added durability of Hardie^® fiber cement for long-lasting beauty.

After several months, The Impeckable™ House remains undamaged, despite residing in a woodpecker-filled forest during peak mating season when they are most active. The house will be donated to Gensburg-Markham Prairie, part of the larger Indian Boundary Prairies managed by Northeastern Illinois University and The Nature Conservancy in Illinois, where it will remain a haven for those who study woodpeckers.

"Homeowners shouldn't have to choose between beauty and durability," said Sean Gadd, president of North America for James Hardie Building Products Inc. "The Impeckable™ House proves that with Hardie^® products, you can create a beautiful home that's meant to last and holds less appeal to pests like woodpeckers."

In addition to helping to resist damage from pests like woodpeckers, Hardie^® fiber cement siding products are noncombustible*** and resist damage from moisture, meaning the siding won't swell, crack, or warp due to rain, sleet or snow. All Hardie^® siding products are Engineered for Climate^® to provide optimal performance specific to the region where they're used. With a wide range of colors and styles, Hardie^® siding and trim products are an ideal, low-maintenance solution for a wide range of climates and home styles.

For more information about The Impeckable™ House, visit jameshardie.com/impeckablehouse.

For more information on Hardie^® products, visit www.jameshardie.com.

*Partners in Flight Population Estimates Database, Version 3.1, accessed July 18, 2025, https://pif.birdconservancy.org/.

**Based on Freedonia 2022 Global Siding (Cladding) demand estimates and James Hardie sales in North America.

***Hardie® fiber cement products are noncombustible and/or have a Class A fire rating when tested in accordance with ASTM E84. Fiber cement fire resistance does not extend to applied paints or coatings, which may be damaged or char when exposed to flames. The use of noncombustible siding, combined with other fire mitigation measures, may help harden a home against external fire.

James Hardie Building Products Inc.
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie^®, TimberTech^®, AZEK^® Exteriors, Versatex^®, fermacell^®, and StruXure^®.

With over 8,000 employees globally and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers. Powered by a dynamic workforce, we're united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

For more information, visit www.jameshardie.com.

Connect with James Hardie on social media:
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Media Contact:
James Hardie
jameshardieuspr@webershandwick.com

Investor Contact:
Joe Ahlersmeyer, CFA
Vice President, Investor Relations
investors@jameshardie.com

FAQ

What is The Impeckable™ House by James Hardie (NYSE: JHX)?

The Impeckable™ House is a demonstration project featuring Hardie® fiber cement siding that proves homes can resist woodpecker damage while maintaining a wood-look appearance.

How effective is James Hardie's fiber cement siding against woodpecker damage?

The siding proved completely effective, with The Impeckable™ House remaining undamaged after several months in a woodpecker-filled forest during peak mating season.

What additional benefits does Hardie® fiber cement siding offer besides woodpecker resistance?

The siding is noncombustible, resistant to moisture damage, and won't swell, crack, or warp due to rain, sleet or snow. It's also Engineered for Climate® for region-specific performance.

How many woodpeckers are there in North America that could damage home siding?

There are 23 unique species of woodpeckers in the United States, with an estimated population of over 70 million woodpeckers in North America.

Where will The Impeckable™ House be located after the demonstration?

The house will be donated to Gensburg-Markham Prairie, managed by Northeastern Illinois University and The Nature Conservancy in Illinois, for woodpecker research purposes.