Jumia Releases Preliminary KPIs For The Two Months Ended November 30, 2025, Highlighting a Successful Black Friday Event

Rhea-AI Summary

Jumia (NYSE:JMIA) reported preliminary unaudited KPIs for the two months ended November 30, 2025, showing broad operational growth and a successful Black Friday (Oct 31–Nov 30, 2025).

Key highlights: 5.1M orders (+30% YoY), GMV +35% YoY (excluding corporate sales: +41% YoY), 3.2M orders during Black Friday (63% of total), QAC 2.3M (+26% YoY). Regional strength included Nigeria GMV +45% YoY, Ghana GMV +132% YoY. Jumia Logistics handled 7.2M packages (+28% YoY). The company plans to report full Q4 results in February 2026.

Positive

• Orders reached 5.1 million, +30% YoY
• Physical goods GMV +35% YoY; excluding corporate sales +41% YoY
• Black Friday orders 3.2 million (63% of total orders)
• Quarterly active customers 2.3 million, +26% YoY
• Ghana GMV +132% YoY; Nigeria GMV +45% YoY
• Jumia Logistics handled 7.2 million packages, +28% YoY

Negative

• None.

Key Figures

Physical goods orders 5.1 million Two months ended Nov 30, 2025; up 30% year-over-year

Black Friday orders 3.2 million Accounted for 63% of total orders in the period

Physical goods GMV growth 35% year-over-year Two months ended Nov 30, 2025

GMV ex-corporate sales 41% year-over-year growth Two months ended Nov 30, 2025

Quarterly active customers 2.3 million Ordering physical goods; up 26% year-over-year

Ghana GMV growth 132% year-over-year Two months ended Nov 30, 2025

Packages handled 7.2 million Two months ended Nov 30, 2025; up from 5.6 million

Upcountry order mix 61% of total orders Outside capital cities in first two months of quarter

Market Reality Check

$12.20 Last Close

Volume Volume 2,237,067 is about in line with but below the 20-day average, with a relative volume of 0.63. low

Technical Shares at $12.20 are trading above the 200-day MA of $6.28 and sit 7.15% below the 52-week high of $13.14, after rising far above the 52-week low of $1.60.

Peers on Argus

Key Internet Retail peers like HEPS, RERE, TDUP, LQDT and NEGG all show positive price changes today (e.g., HEPS +3.96%, NEGG +3.54%), suggesting a generally constructive backdrop for the group while JMIA’s modest +0.33% move appears more company-specific given its strong Black Friday KPIs.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 12	Q3 2025 earnings	Positive	-4.0%	Reported Q3 revenue, GMV and orders growth with narrowing losses.
Oct 20	Earnings preview	Positive	+2.6%	Announced timing and access details for Q3 2025 earnings call.
Oct 06	Investor Day	Positive	+2.6%	Planned Investor Day to discuss strategy, marketplace and outlook.
Sep 25	Sustainability initiative	Positive	-2.6%	Launched electric bike delivery in Uganda to cut emissions and costs.
Aug 07	Q2 2025 earnings	Positive	+27.1%	Q2 revenue growth, GMV expansion and reduced operating losses.

Pattern Detected

Recent operational and earnings updates have generally been positive, but price reactions have been mixed, with some strong rallies and some selloffs on good news.

Recent Company History

Over the last six months, Jumia has reported improving fundamentals, including Q2 and Q3 2025 results with revenue growth, GMV expansion and narrowing operating and adjusted EBITDA losses. Operationally, it highlighted stronger order and customer growth, especially in Nigeria, and sustainability initiatives like electric bike deliveries across its 9 African countries. Investor-focused events such as the November 13 Investor Day and earnings calls underscore ongoing engagement. Today’s preliminary Black Friday KPIs extend this narrative of growing orders, GMV and active customers.

Market Pulse Summary

The stock is up +7.4% following this news. A strong positive reaction aligns with the robust operational metrics reported, including order growth of 30%, GMV growth of 35% and a 26% increase in active customers. Historically, Jumia’s positive earnings and growth updates have produced both rallies and occasional selloffs, indicating inconsistent follow-through. Investors monitoring sustainability of such a move could watch for future financial results in February 2026 to confirm whether this Black Friday strength translates into revenue and margin improvements.

Key Terms

kpis financial

"announced preliminary unaudited results for selected KPIs for the two months"

Key performance indicators (KPIs) are specific, measurable metrics a company uses to track how well it is reaching important goals, like sales growth, profit margins, customer retention, or production speed. They matter to investors because KPIs act like a company’s dashboard gauges—showing whether management’s strategy is working, signaling trends or problems early, and helping predict future earnings and risks that affect the value of an investment.

gmv financial

"Physical goods GMV increased by 35% year-over-year for the Two Months"

Gross merchandise value (GMV) is the total dollar value of all goods and services sold through a platform or marketplace over a given period, measured before deducting fees, returns, or discounts. Investors watch GMV to gauge the raw size and growth of customer activity—like counting every ticket sold at a concert before subtracting organizer costs—while remembering it is not the same as revenue or profit.

AI-generated analysis. Not financial advice.

• Physical goods orders increased by 30% year-over-year for the Two Months Ended November 30, 2025

• Physical goods GMV increased by 35% year-over-year for the Two Months Ended November 30, 2025; excluding corporate sales, physical goods GMV grew 41% year-over-year

• Nigeria continued to perform strongly for the Two Months Ended November 30, 2025, with physical goods orders up 28% and physical goods GMV up 45% year-over-year

LAOS, NIGERIA / ACCESS Newswire / December 10, 2025 / Today, Jumia Technologies AG (NYSE:JMIA) ("Jumia", the "Company") announced preliminary unaudited results for selected KPIs for the two months ended November 30, 2025, reflecting strong growth across key operational metrics and a successful Black Friday event, which spanned October 31 to November 30, 2025.

Preliminary Usage KPIs For Two Months Ended November 30, 2025:

All reported KPIs, including orders and GMV, are for physical goods and exclude results from South Africa and Tunisia, which Jumia exited in late 2024.

• Orders reached 5.1 million, increasing 30% year-over-year, including 3.2 million orders placed during the Black Friday event, which accounted for 63% of total orders.

• GMV increased by 35% year-over-year, reflecting resilient consumer demand and deeper seller engagement.

  • Excluding corporate sales, GMV grew 41% year-over-year.

  • The Company saw strong performance across key categories such as electronics, beauty, and home & living.

• Quarterly Active Customers ordering physical goods rose 26% year-over-year to 2.3 million.

• Nigeria saw robust momentum, with orders up 28% and GMV up 45% year-over-year.

• Ghana remained a stand out, with orders up 81% and GMV up 132% year-over-year.

• Ivory Coast delivered continued strength, with orders up 17% and GMV up 26% year-over-year.

• Enhanced assortment in priority categories contributed to marketplace performance, with items sold sourced from international sellers up 80% year-over-year.

• Jumia Logistics handled 7.2 million packages during the two-month period, as compared to 5.6 million packages in the prior year period, an increase of 28% year-over-year.

• Jumia's upcountry strategy showed sustained traction, with orders outside capital cities and main urban centers accounting for 61% of total orders in the first two months of the quarter, driven by Black Friday demand.

Jumia's CEO, Francis Dufay said, "We are encouraged by the strong momentum in the first two months of the fourth quarter, highlighted by the success of our Black Friday event. This momentum reflects both the improving operating environment and the quality of our execution, particularly in assortment expansion, targeted marketing, and logistics reliability. These results strengthen our confidence in our growth trajectory and profitability roadmap."

Jumia expects to report its full fourth quarter ended December 31, 2025 financial results in February, 2026.

About Jumia

Jumia is a leading pan-African e-commerce platform, with operations across 9 African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

The Jumia platform consists of a marketplace, which connects more than 70,000 sellers with customers, a vast logistics network, which enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets. For more information, visit the Company's website at https://group.jumia.com/.

Contact

Ignatius Njoku
Ignatius.njoku@jumia.com

Cautionary Statement

The information presented in this release is preliminary and unaudited. This information is subject to change, and we undertake no obligation to update this information.

Forward Looking Statements

This release includes forward-looking statements. All statements other than statements of historical facts contained in this release, including statements regarding our future results of operations and financial position, industry dynamics, business strategy and plans and our objectives for future operations, are forward-looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "believes," "estimates", "potential" or "continue" or the negative of these terms or other similar expressions that are intended to identify forward-looking statements. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statement, including, without limitation, the risks described under Item 3. "Key Information-D. Risk Factors," in our Annual Report on Form 20-F as filed with the US Securities and Exchange Commission for the year ended December 31, 2024. Moreover, new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. Considering these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements.

The forward-looking statements included in this release are made only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor our advisors nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Neither we nor our advisors undertake any obligation to update any forward-looking statements for any reason after the date of this release to conform these statements to actual results or to changes in our expectations, except as may be required by law. You should read this release with the understanding that our actual future results, levels of activity, performance and events and circumstances may be materially different from what we expect.

Operating Metrics

Changes and percentages presented have been calculated on the basis of unrounded figures. All reported preliminary KPIs exclude results from South Africa and Tunisia.

Quarterly Active Customers means unique customers who placed an order for a product or a service on our platform, within the 3-month period preceding the relevant date, irrespective of cancellations or returns. We believe that Annual Active Customers and Quarterly Active Customers are useful indicators of the adoption of our offering by customers in our markets.

Orders corresponds to the total number of orders for products and services on our platform, irrespective of cancellations or returns, for the relevant period. We believe that the number of Orders is a useful indicator to measure the total usage of our platform, irrespective of the monetary value of the individual transactions.

GMV corresponds to the total value of orders for products and services, including shipping fees, value added tax, and before deductions of any discounts or vouchers, irrespective of cancellations or returns for the relevant period. We believe that GMV is a useful indicator for the usage of our platform that is not influenced by shifts in our sales between first-party and third-party sales or the method of payment.

We use Orders and GMV as some of many indicators to monitor usage of our platform.

SOURCE: Jumia Technologies AG

View the original press release on ACCESS Newswire

FAQ

What were Jumia's total orders for the two months ended November 30, 2025 (JMIA)?

Jumia reported 5.1 million orders for the two months ended November 30, 2025, a 30% year-over-year increase.

How much did Jumia's physical goods GMV grow for the two months ended November 30, 2025 (JMIA)?

Physical goods GMV grew 35% year-over-year, and excluding corporate sales GMV grew 41% year-over-year.

How many orders did Jumia record during the 2025 Black Friday event (JMIA)?

Jumia recorded 3.2 million orders during the Black Friday period (Oct 31–Nov 30, 2025), representing 63% of total orders.

What regional performance stood out in Jumia's November 2025 KPIs (JMIA)?

Ghana showed strong growth with orders +81% and GMV +132% YoY; Nigeria reported orders +28% and GMV +45% YoY.

How did Jumia's logistics volume change for the two months ended November 30, 2025 (JMIA)?

Jumia Logistics handled 7.2 million packages, up 28% from 5.6 million in the prior year period.

When will Jumia report its full fourth-quarter 2025 financial results (JMIA)?

Jumia expects to report full Q4 2025 financial results in February 2026.