Chase Travel Unveils 27 Trips to Take in 2027 and Previews Expanded Luxury Vacation Homes Offering
Chase Travel bookings made in the first nine months of 2026 increased 14% from the same period in 2025.
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Chase Travel is expanding The Edit to include more than 10,000 highly curated vacation homes, giving Sapphire Reserve, Sapphire Reserve for Business and J.P. Morgan Reserve cardmembers more ways to use their annual credit towards The Edit and enjoy premium benefits.
Annual list spotlights rising destinations alongside new consumer insights on group trips, fraud concerns, travel rewards and "craftcations.”
Beginning Jan. 1, 2027, The Edit will expand to 10,000+ curated vacation homes alongside 1,500+ luxury hotels and resorts, where Sapphire Reserve, Sapphire Reserve for Business and J.P. Morgan Reserve cardmembers can use their annual credit towards The Edit and receive The Edit benefits. Sapphire Reserve and J.P. Morgan Reserve cardmembers can unlock up to
Vacation homes in The Edit are curated by Plum Guide using 150+ comfort, design, and location criteria to deliver the quality and experience cardmembers expect from The Edit. Sapphire Reserve cardmembers also have exclusive access to Reserve Travel Designers, who are specially trained to support vacation homes in The Edit, from matching cardmembers with the right home to providing personalized concierge service before, during and after their stay. The collection of homes pairs thoughtful curation with premium benefits and rewards, the flexibility to use Ultimate Rewards points and the convenience of booking directly through Chase Travel. Freedom, Chase Ink and Sapphire Preferred cardmembers also have access to book hundreds of thousands of vacation homes through Chase Travel.
“With travel bookings up
Chase Travel’s 27 Trips to Take in 2027
The 2027 list includes emerging food cities, far-flung outdoor escapes and lesser-known corners of
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New Hotels Driving Destinations:
Montreal, Quebec ;Ho Chi Minh City,Vietnam ;Tashkent, Uzbekistan ;Shenzhen, China ;Guatemala ;Rio de Janeiro, Brazil -
New Routes, New Reasons to Go: Costa Smeralda,
Italy ;Hokkaido, Japan ;Malta ; Zipolite,Mexico ;Antigua ; Arusha,Tanzania . -
Familiar Favorites, Fresh Reasons:
San Francisco, California ;Montego Bay, Jamaica ;Huntsville, Alabama -
Food and Wine Are the Main Event: George Town,
Malaysia ;Victoria, British Columbia ; Burgundy,France ; Kakheti,Georgia ; Alentejo,Portugal ;Providence, Rhode Island . -
The Great Outdoors: Alaskan Coast;
Madhya Pradesh, India ; Zambezi Region,Namibia ; Hiiumaa Island,Estonia ; White Mountains,New Hampshire ; Front Range,Colorado .
To explore the full list and start planning, visit chase.com/2027trips. Chase cardmembers can also browse Points Boost offers on destinations from the 27 Trips list on Chase Travel.
Chase Travel's Top Trends of 2027
Alongside its destination picks, a new Chase Travel survey of more than 4,000
The group trip is here to stay, if everyone can pick a date.
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Celebration travel is no longer a passing trend:
73% of respondents have taken a group trip tied to a milestone or special occasion.3 -
The biggest challenge for group travel is finding dates that work for everyone (
44% ), followed by agreeing on the destination or activities (35% ). -
Vacation home rentals are becoming the go-to choice for group travel – interest is particularly strong among younger travelers, with
74% of Gen Z and Millennials saying they’re interested in staying in a vacation home rental in the future.4 -
Getting everyone to respond is the most commonly cited source of group-chat chaos (
18% ), narrowly ahead of agreeing on dates.3 -
Most travelers prefer to keep the group intimate:
77% favor trips of two to five people, while15% prefer six or more.
Travelers are planning entire trips around their points.
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For
48% of travelers, travel is a primary way to redeem rewards. Half say rewards help them travel more often (50% ) or upgrade their experience (50% ), and49% use rewards to reduce travel costs. -
Rewards influence the hotel travelers choose (
51% ), the airline they book (50% ) and their cabin or room type (41% ). For28% , rewards have influenced whether they take a trip at all. -
When offered an upgrade,
71% would choose a better hotel room or suite, compared with29% who would choose a flight-cabin upgrade. -
When prices rise,
57% prefer to use saved points to lower the cost of a trip rather than pay cash and continue accumulating rewards.
Fraud anxiety is changing travel behavior.
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Nearly seven in 10 travelers (
69% ) are at least somewhat concerned about being scammed while planning or taking a trip. -
58% say scam concerns have influenced their travel decisions, including22% who say they frequently impact their decisions. -
Nearly two-thirds (
63% ) would pay more for a booking that offered greater protection against scams or fraud. -
Payment security is the leading concern, cited by
52% of travelers, followed by public Wi-Fi, online bookings and vacation rentals.
“Craftcations” turn learning into the souvenir.
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Nearly seven in 10 travelers (
69% ) are interested in travel centered on learning or building a skill. -
Given extra money to spend on a trip,
78% would choose an activity, special meal or learning experience, compared with17% who would buy a physical souvenir. -
Food leads the movement: cooking and baking classes are both the learning experiences travelers are most likely to have tried (
37% ) and the ones most likely to influence destination choice (40% ). Active skills and certifications follow at31% , with local drink-making experiences at30% .
With
For more information on the Sapphire Reserve and Sapphire Reserve for Business cards, visit chase.com/ReserveIt.
Footnotes
1 The Edit benefits for vacation homes require a four-night minimum stay. Some benefits are subject to availability and vary by property. The annual credit for stays with The Edit requires a prepaid stay of at least two nights.
2 Booking data reflects Chase Travel bookings made between Jan. 1 and Sept 30, 2026, for any travel date, compared with the same period in 2025.
3 The Chase Travel survey was conducted between Aug. 31 and Sept. 8 2026, among 4,082
4 The Chase Travel survey was conducted in January 2026 among 4076 U.S. respondents age 18 and older who identify as travelers and diners. Results have a margin of error plus or minus 2 percentage points at a
About Chase
Chase is the consumer and small business brand of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in
About Chase Travel Group
Chase Travel Group is a global, full service travel provider within JPMorganChase. It delivers a wide range of services, including personalized travel planning and management, leisure and business bookings, B2B travel solutions, event services, and corporate travel consulting. The portfolio includes Chase Travel, VWT by Chase Travel, FROSCH by Chase Travel, and Chase Travel Corporate Solutions. Together, these brands combine advanced technology with high touch service to provide seamless, end to end travel experiences.
About Plum Guide
Plum Guide brings a discerning eye and a healthy intolerance for mediocrity to the vacation rental market. Every home is meticulously vetted by experts, with only the top
Its signature Home Truths offer an honest opinion of each home, so guests know what to expect before they book. A dedicated Matchmaking team helps guests find the right home, while an in-house care team provides attentive support seven days a week. With a Trustpilot score of 4.5 out of 5, Plum Guide holds its service to the same standards as its homes.
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Media Contact
Isabella Persico
isabella.persico@chase.com
Source: Chase