J.P. Morgan Asset Management Announces Rebrand of Campbell Global to J.P. Morgan Natural Capital

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J.P. Morgan Asset Management (JPM) is rebranding Campbell Global, its forestland and nature-based assets manager, as J.P. Morgan Natural Capital. The change reflects an expanded mandate beyond sustainable timberland into broader nature-based investments spanning land, carbon, biodiversity and related opportunities.

J.P. Morgan Natural Capital manages more than 1.5 million acres globally for pension funds, foundations, family offices and other institutional investors, supported by about 150 employees across 15 U.S. states and several international regions. The business, acquired five years ago, builds on over four decades of sustainable forestry experience and is positioned to meet rising institutional demand for nature-based and climate solutions.

News Explained

The announced rebrand expands Campbell Global’s stated scope under the J.P. Morgan Natural Capital name; as of December 31, 2025, the platform oversaw approximately $11 billion in assets and reported closing one of the largest funds yet raised in the natural-capital sector.

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PORTLAND, Ore., Sept. 2, 2026 /PRNewswire/ -- J.P. Morgan Asset Management today announced the rebrand of Campbell Global, a leading global investment manager focused on forestland and nature-based assets, to J.P. Morgan Natural Capital. This milestone reflects the evolution of the business and the growing importance of nature-based assets in institutional portfolios.

Five years ago, J.P. Morgan Asset Management acquired Campbell Global, expanding its alternatives platform with a pioneer in sustainable timberland investing. Since then, the platform has grown in size, scale, and client reach, positioning itself to capitalize on broader investment opportunities across land, carbon, biodiversity, and other nature-related investments.

"This is more than a new name. It reflects who we are today and the direction we believe the asset class is moving," said Angie Davis, CEO, J.P. Morgan Natural Capital. "Our roots in sustainable forestry remain central to who we are, but our mandate has expanded to the broader role nature-based assets can play in creating long-term value for clients."

The rebrand underscores J.P. Morgan Asset Management's commitment to building a disciplined natural capital investment platform. The team leverages robust in-house capabilities, rigorous data and measurement infrastructure, and embedded governance and risk controls to deliver scalable climate and nature-based solutions for investors globally.

"As institutional demand for nature-based and climate solutions accelerates, our platform provides access to unique opportunities for both financial returns and sustainability benefits," said Jed Laskowitz, Global Head of Private Markets, J.P. Morgan Asset Management. "The evolution to J.P. Morgan Natural Capital enables us to unlock new opportunities and deliver innovative solutions across the natural capital asset class."

With over four decades of experience, J.P. Morgan Natural Capital manages more than 1.5 million acres globally for pension funds, foundations, family offices, and other institutional investors. As of December 31, 2025, the platform oversaw approximately $11 billion billion in assets under supervision, supported by approximately 150 employees across 15 U.S. states, the United Kingdom, Australia, New Zealand, and Latin America. The team has also demonstrated meaningful fundraising scale, including the close of one of the largest funds raised to date in the natural capital asset class.

The rebrand builds on Campbell Global's more than four-decade legacy as a pioneer in sustainable timberland investing while reflecting the broader opportunity now emerging across natural capital. As J.P. Morgan Natural Capital, the team will continue applying its forestry expertise, stewardship approach, and investment discipline to help investors access the long-term value of nature-based assets.

About J.P. Morgan Natural Capital
J.P. Morgan Natural Capital is a leading global investment manager focused on forestland and nature-based assets. With headquarters in Portland, Oregon, the firm manages more than 1.5 million acres across three continents and oversees 11 billion in assets under supervision for institutional investors. The team is supported by approximately 150 employees located across 15 U.S. states, the United Kingdom, Australia, New Zealand, and Latin America. In March 2025, J.P. Morgan Natural Capital closed its Forest & Climate Solutions Fund II, raising $1.5 billion, successfully closing the industry's largest forestry fund to date. Including separate account mandates, total capital raised for the strategy reached $2.3 billion.

J.P. Morgan Natural Capital is part of J.P. Morgan Asset Management's $326B alternative investment business.

About J.P. Morgan Asset Management
J.P. Morgan Asset Management, with assets under management of $4.6 trillion as of June 30, 2026, is a global leader in investment management. J.P. Morgan Asset Management's clients include institutions, retail investors and high net worth individuals in every major market throughout the world. J.P. Morgan Asset Management offers global investment management in equities, fixed income, real estate, hedge funds, private equity and liquidity. For more information, visit: www.jpmorgan.com/am. About JPMorgan Chase & Co. JPMorgan Chase & Co. (NYSE: JPM) is a leading financial services firm based in the United States of America ("U.S."), with operations worldwide.

JPMorgan Chase had $5.0 trillion in assets and $375 billion in stockholders' equity as of June 30, 2026. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management. Under the J.P. Morgan and Chase brands, the Firm serves millions of customers in the U.S., and many of the world's most prominent corporate, institutional and government clients globally. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

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SOURCE J.P. Morgan Asset Management

FAQ

What did J.P. Morgan Asset Management (JPM) announce about Campbell Global?

J.P. Morgan Asset Management announced that Campbell Global has been rebranded as J.P. Morgan Natural Capital. The new name reflects an expanded focus from sustainable timberland to a wider range of nature-based investments, including land, carbon, biodiversity and other nature-related assets.

Why was Campbell Global rebranded to J.P. Morgan Natural Capital (JPM)?

The rebrand is intended to reflect how the business has evolved and the growing role of nature-based assets in institutional portfolios. The company said the mandate now extends beyond sustainable forestry to the broader contribution of natural capital to long-term client value.

What types of investments will J.P. Morgan Natural Capital (JPM) focus on?

J.P. Morgan Natural Capital will focus on nature-based assets across land, carbon, biodiversity and other nature-related investments. The platform aims to deliver climate and nature-based solutions that offer both financial return potential and sustainability benefits to institutional investors.

How large is J.P. Morgan Natural Capital’s platform in terms of land managed?

J.P. Morgan Natural Capital manages more than 1.5 million acres of land globally. These assets are managed on behalf of pension funds, foundations, family offices and other institutional investors, building on more than four decades of sustainable forestry and natural capital investing experience.

Who are the typical clients of J.P. Morgan Natural Capital (JPM)?

Clients of J.P. Morgan Natural Capital include pension funds, foundations, family offices and other institutional investors. The platform provides these clients with access to land, timberland and broader nature-based investment opportunities that aim to combine financial returns with climate and nature-related benefits.

What resources support J.P. Morgan Natural Capital’s global operations for JPM?

J.P. Morgan Natural Capital is supported by approximately 150 employees across 15 U.S. states, the United Kingdom, Australia, New Zealand and Latin America. The team uses in-house capabilities, data and measurement infrastructure, and governance and risk controls to manage nature-based investment strategies.

How does the rebrand to J.P. Morgan Natural Capital build on Campbell Global’s legacy?

The rebrand builds on Campbell Global’s four-decade legacy as a pioneer in sustainable timberland investing. As J.P. Morgan Natural Capital, the team will continue its forestry expertise and stewardship approach while expanding into a broader natural capital asset class for long-term value creation from nature-based assets.