Jones Soda Secures Distribution in 2,000 C-stores in Key New Growth Initiative

Rhea-AI Summary

Jones Soda Co. (JSDA) has secured distribution in nearly 2,000 C-stores, marking its first major convenience channel presence in its 30-year history. The distribution agreements include three product lines: Fiesta Jones (Latin-inspired drinks in 16 oz resealable aluminum bottles), Pop Jones (low-calorie functional sodas in 12 oz slim cans), and classic Jones sodas in glass bottles.

The rollout begins February 2025 across multiple Circle K divisions and other chains, supported by major distributors including Dot Foods, McLane, and Core-Mark. Fiesta Jones, developed specifically for C-stores, features Latin-influenced flavors with 80 calories per bottle. Pop Jones offers 30-calorie functional sodas with added fiber and immune support.

The company is also expanding its Mary Jones cannabis brand into Missouri and growing in the HD9 space.

Positive

• Secured distribution in 2,000 new C-store locations
• Expansion into convenience channel, which represents ~50% of single-serve beverage sales
• Launch of new product lines targeting specific market segments
• Geographic expansion of cannabis brand into Missouri's market

Negative

• None.

News Market Reaction – JSDA

+8.10%

1 alert

+8.10% News Effect

On the day this news was published, JSDA gained 8.10%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Includes New Fiesta Jones, Pop Jones and Mainline Sodas; First Products Will Be on Shelf February 1

SEATTLE, Jan. 28, 2025 /PRNewswire/ -- Jones Soda Co. (CSE: JSDA, OTCQB: JSDA): today announced a new strategic growth initiative that has already secured distribution in nearly 2,000 C-stores, marking the company's first significant presence in the convenience channel in its nearly 30-year history. The new distribution agreements cover Fiesta Jones, a new Latin-inspired product line in a 16 oz resealable aluminum bottles; Pop Jones, a lineup of all-natural, low-calorie, low-sugar functional sodas in 12 oz slim cans; and Jones classic sodas in 12 oz glass bottles. Shelf resets are scheduled to begin in February and March 2025.

Initial C-store placements include six Circle K divisions (Grand Canyon, Florida, Southeast, Coastal Carolina, South Atlantic and Great Lakes), DK Convenience Stores, and other national and regional chains. Placements were secured by the Jones team with assistance from C-store broker Ultimate Sales and Service and will be serviced by Dot Foods, McLane, Core-Mark and select DSD partners.

Key to the success of the initiative is Fiesta Jones, a line developed specifically for C-stores with Latin-influenced Watermelon Strawberry, Mango Passion Fruit, Coconut Lime and Guava Berry flavors in resealable aluminum bottles. Each flavor has just 80 calories and 19 grams of sugar per bottle with no artificial colors or caffeine.

Select C-stores will also carry Pop Jones, the company's new line of 30-calorie functional sodas with 4 grams of sugar, a generous dose of fiber and immune support, and a choice of Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit, and Mixed Berry & Kiwi flavors; and 12oz glass bottle heritage Jones Sodas known for their unique flavors, pure cane sugar formulations, great taste, and user generated photos.

"C-stores account for nearly half of all single-serve retail beverage sales, so establishing a strong footprint in the convenience channel promises to be a major contributor to our growth over the next few years," said Paul Norman, Jones Soda Interim President and CEO. "These new agreements give us a solid foothold that we can leverage to continue expanding into this critical market as we execute our new five-year strategic growth plan."

Jones also is seeing rapid growth in its crossover Mary Jones cannabis brand in legal cannabis markets - including this month's expansion to Missouri, the country's fifth largest legal cannabis market - as well as in the HD9 space entered last year.

About Jones Soda 
Jones Soda Co.^® (CSE: JSDA, OTCQB: JSDA) is a leading developer of sodas and cannabis/Hemp-infused beverages known for their premium taste, unique flavors, and unconventional brand personality. Launched in 1996 as the original craft soda brand, the company today markets a diverse portfolio of sodas, mixers, spiked soda, and wellness beverages under the Jones^® Soda brand as well as a line of award-winning cannabis/Hemp beverages and edibles leveraging Jones' trademark flavors under the Mary Jones brand. For more information, visit www.jonessoda.com, www.myjones.com, or https://gomaryjones.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/jones-soda-secures-distribution-in-2-000-c-stores-in-key-new-growth-initiative-302361664.html

SOURCE Jones Soda

FAQ

When will Jones Soda (JSDA) products be available in the new C-store locations?

The shelf resets for Jones Soda products in the new C-store locations are scheduled to begin in February and March 2025.

How many calories and sugar are in Fiesta Jones beverages (JSDA)?

Fiesta Jones beverages contain 80 calories and 19 grams of sugar per bottle, with no artificial colors or caffeine.

Which Circle K divisions will carry Jones Soda (JSDA) products?

Six Circle K divisions will carry Jones Soda products: Grand Canyon, Florida, Southeast, Coastal Carolina, South Atlantic, and Great Lakes.

What are the nutritional details of Pop Jones (JSDA) functional sodas?

Pop Jones functional sodas contain 30 calories and 4 grams of sugar per serving, plus added fiber and immune support.

How significant is the C-store channel for Jones Soda's (JSDA) business strategy?

C-stores account for nearly half of all single-serve retail beverage sales, making it a critical market for Jones Soda's five-year strategic growth plan.