Jones Soda Teams with Crayola on Multi-Pack Featuring Returning Crayon Colors
Jones Soda (JSDA) has announced a strategic partnership with Crayola to create a special co-branded 12-pack featuring Jones' craft sodas matched with Crayola's temporarily unretired crayon colors. The limited-edition collection will include six Jones flavors with custom labels matching Crayola colors, packaged in a Crayola box-style container with an included crayon box. The partnership coincides with Crayola's year-long "unretirement" of eight nostalgic crayon colors, launched in March.
The collaboration aims to increase Jones Soda's brand visibility, open new sales channels, and target back-to-school retail opportunities. The special pack will feature popular Jones flavors like Berry Lemonade, Pineapple Cream, Green Apple, Grape, Strawberry Lime, and Orange & Cream, each paired with corresponding Crayola colors. The initiative is part of Jones Soda's broader strategy of establishing partnerships to drive growth and reach new customers.
Jones Soda (JSDA) ha annunciato una partnership strategica con Crayola per creare un cofanetto speciale da 12 bottiglie con le bibite artigianali di Jones abbinate ai colori di pastelli Crayola temporaneamente riintrodotti. La collezione in edizione limitata includerà sei gusti di Jones con etichette personalizzate che richiamano i colori Crayola, confezionati in un contenitore a forma di scatola Crayola con una scatola di pastelli inclusa. La collaborazione coincide con il progetto di Crayola di "riintrodurre" per un anno otto colori nostalgici di pastelli, iniziato a marzo.
Questa collaborazione ha l'obiettivo di aumentare la visibilità del marchio Jones Soda, aprire nuovi canali di vendita e sfruttare le opportunità del periodo di ritorno a scuola. Il cofanetto speciale presenterà gusti popolari di Jones come Berry Lemonade, Pineapple Cream, Green Apple, Grape, Strawberry Lime e Orange & Cream, ciascuno abbinato ai colori corrispondenti di Crayola. L'iniziativa fa parte della strategia più ampia di Jones Soda di stringere partnership per favorire la crescita e raggiungere nuovi clienti.
Jones Soda (JSDA) ha anunciado una alianza estratégica con Crayola para crear un paquete especial de 12 unidades que combina las sodas artesanales de Jones con los colores de crayones de Crayola temporalmente reintroducidos. La colección de edición limitada incluirá seis sabores de Jones con etiquetas personalizadas que coinciden con los colores de Crayola, empaquetados en un envase estilo caja de Crayola que incluye una caja de crayones. La colaboración coincide con la "reintroducción" anual de ocho colores nostálgicos de crayones por parte de Crayola, lanzada en marzo.
La colaboración busca aumentar la visibilidad de la marca Jones Soda, abrir nuevos canales de venta y aprovechar las oportunidades del regreso a clases. El paquete especial contará con sabores populares de Jones como Berry Lemonade, Pineapple Cream, Green Apple, Grape, Strawberry Lime y Orange & Cream, cada uno emparejado con los colores correspondientes de Crayola. La iniciativa forma parte de la estrategia más amplia de Jones Soda de establecer alianzas para impulsar el crecimiento y llegar a nuevos clientes.
Jones Soda (JSDA)가 Crayola와 전략적 파트너십을 발표하여, Jones의 수제 소다와 Crayola의 일시적으로 다시 출시된 크레용 색상을 매칭한 특별 공동 브랜드 12팩을 선보입니다. 한정판 컬렉션에는 Crayola 색상에 맞춘 맞춤 라벨이 붙은 여섯 가지 Jones 맛이 포함되며, Crayola 박스 스타일 용기에 크레용 상자와 함께 포장됩니다. 이 파트너십은 3월에 시작된 Crayola의 8가지 향수를 불러일으키는 크레용 색상의 연중 "재출시"와 맞물립니다.
이번 협업은 Jones Soda의 브랜드 인지도를 높이고, 새로운 판매 채널을 개척하며, 신학기 소매 기회를 겨냥하는 것을 목표로 합니다. 특별 팩에는 Berry Lemonade, Pineapple Cream, Green Apple, Grape, Strawberry Lime, Orange & Cream 등 인기 있는 Jones 맛이 각각 해당하는 Crayola 색상과 함께 제공됩니다. 이 이니셔티브는 성장 촉진과 신규 고객 확보를 위한 Jones Soda의 더 넓은 전략의 일환입니다.
Jones Soda (JSDA) a annoncé un partenariat stratégique avec Crayola pour créer un pack spécial de 12 bouteilles associant les sodas artisanaux de Jones aux couleurs de crayons Crayola temporairement réintroduites. La collection en édition limitée comprendra six saveurs Jones avec des étiquettes personnalisées assorties aux couleurs Crayola, emballées dans un contenant en forme de boîte Crayola avec une boîte de crayons incluse. Ce partenariat coïncide avec la "réintroduction" annuelle de huit couleurs de crayons nostalgiques par Crayola, lancée en mars.
Cette collaboration vise à accroître la visibilité de la marque Jones Soda, à ouvrir de nouveaux canaux de vente et à cibler les opportunités commerciales liées à la rentrée scolaire. Le pack spécial comprendra des saveurs populaires de Jones telles que Berry Lemonade, Pineapple Cream, Green Apple, Grape, Strawberry Lime et Orange & Cream, chacune associée aux couleurs correspondantes de Crayola. Cette initiative s'inscrit dans la stratégie plus large de Jones Soda visant à établir des partenariats pour stimuler sa croissance et atteindre de nouveaux clients.
Jones Soda (JSDA) hat eine strategische Partnerschaft mit Crayola angekündigt, um ein spezielles Co-Branding-12er-Pack zu kreieren, das Jones' handwerkliche Limonaden mit den vorübergehend wieder eingeführten Crayola-Kreidefarben kombiniert. Die limitierte Kollektion umfasst sechs Jones-Geschmacksrichtungen mit individuell gestalteten Etiketten, die den Crayola-Farben entsprechen, verpackt in einem Crayola-Karton mit einer enthaltenen Kreidenschachtel. Die Partnerschaft fällt mit Crayolas einjähriger "Wiederaufnahme" von acht nostalgischen Kreidefarben zusammen, die im März gestartet wurde.
Die Zusammenarbeit zielt darauf ab, die Markenbekanntheit von Jones Soda zu steigern, neue Vertriebskanäle zu erschließen und auf Einzelhandelsmöglichkeiten zum Schulanfang abzuzielen. Das spezielle Paket enthält beliebte Jones-Geschmacksrichtungen wie Berry Lemonade, Pineapple Cream, Green Apple, Grape, Strawberry Lime und Orange & Cream, jeweils passend zu den entsprechenden Crayola-Farben. Die Initiative ist Teil der umfassenderen Wachstumsstrategie von Jones Soda durch Partnerschaften, um neue Kunden zu gewinnen.
- Strategic partnership with a well-established brand (Crayola) expands market visibility
- Access to new retail channels, including back-to-school aisles
- Potential to attract new customer demographics, particularly younger consumers
- Limited-edition collection creates collectible appeal and potential demand
- Temporary, limited-time promotion with no long-term revenue guarantees
- Success depends on Crayola's unretired colors campaign performance
Back-to-School Release Will Celebrate Crayola's Limited-Time Return of Retired Crayon Collection
Each flavor in the limited-edition collection will carry a custom label naming both the Jones flavor and the corresponding Crayola crayon color, including Jones' popular Berry Lemonade (Blizzard Blue), Pineapple Cream (Dandelion), Green Apple (Magic Mint), Grape (Violet Blue), Strawberry Lime (Mulberry) and Orange & Cream (Orange Red). The accompanying crayon box will include all eight colors featured in the limited-edition campaign, adding Raw Umber and Lemon Yellow.
The Jones Soda + Crayola collaboration was inspired by Crayola's bringing a collection of nostalgic, fan-favorite crayon colors out of retirement for a limited time—a first in the company's 122-year history. The year-long "unretirement" was launched in March on International Colour Day with a free public event bringing all eight returning colors to life with their crayon personas hosting creative activities in globally themed interactive spaces.
The joint promotion is the latest in a series of strategic partnerships that Jones has established with consumer goods companies, film studios, nonprofits and other businesses to increase brand visibility, open new sales channels and drive incremental growth. The Crayola partnership also will introduce a new generation to Jones products and potentially bring Jones to new retail shelves, including back-to-school aisles.
"As soon as we learned about Crayola's initiative, we knew that Jones was a perfect match. We had the soda colors to match their limited edition unretired crayons, the creative flavors and fun brand personality to fit the campaign, and a commitment to using strategic partnerships to help expand our customer base," said Jones Soda CEO Scott Harvey. "With the novelty of this promotion, the appeal of the oversized Crayola-style package, and Crayola's distribution channels and universal appeal, we expect this to be our most successful collaboration yet."
"This year, Crayola is celebrating creativity through color and the deeply personal role it plays in connecting us to the past and inspiring us anew," said Crayola Chief Marketing Officer Victoria Lozano. "This campaign represents one of our most comprehensive celebrations of color and creativity. It spans product innovation, experiential marketing, partnerships, digital engagement and retail activation. Our collaboration with Jones Soda is an unexpected, playful way to create a highly collectible product that resonates with both brands' audiences. It reminds consumers to live colorfully, celebrate their individuality, and infuse creativity into their day in another unique way."
Crayola's Limited Edition retired color collection will be available in an assortment of products including crayons, markers and colored pencil packs, activity kits and themed coloring books. All Crayola products will be available throughout 2025 at most national retailers. Parents, teachers and children can also expect additional Limited-Edition Collection "surprises" throughout the year, especially during key seasonal moments such as back-to-school and holiday.
About Jones Soda
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading developer of sodas and hemp-infused beverages known for their premium taste, unique flavors and unconventional brand personality. Launched in 1996 as the original craft soda brand, the company today markets a diverse portfolio of core craft sodas, premium adult beverages and modern beverages under the Jones® Soda brand as well as a line of award-winning hemp beverages and edibles leveraging Jones' trademark flavors under the Mary Jones brand. For more information, visit www.jonessoda.com www.myjones.com or https://gomaryjones.com
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SOURCE Jones Soda Co.
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