Jones Soda Teams with Crayola on Multi-Pack Featuring Returning Crayon Colors
Rhea-AI Summary
Jones Soda (JSDA) has announced a strategic partnership with Crayola to create a special co-branded 12-pack featuring Jones' craft sodas matched with Crayola's temporarily unretired crayon colors. The limited-edition collection will include six Jones flavors with custom labels matching Crayola colors, packaged in a Crayola box-style container with an included crayon box. The partnership coincides with Crayola's year-long "unretirement" of eight nostalgic crayon colors, launched in March.
The collaboration aims to increase Jones Soda's brand visibility, open new sales channels, and target back-to-school retail opportunities. The special pack will feature popular Jones flavors like Berry Lemonade, Pineapple Cream, Green Apple, Grape, Strawberry Lime, and Orange & Cream, each paired with corresponding Crayola colors. The initiative is part of Jones Soda's broader strategy of establishing partnerships to drive growth and reach new customers.
Positive
- Strategic partnership with a well-established brand (Crayola) expands market visibility
- Access to new retail channels, including back-to-school aisles
- Potential to attract new customer demographics, particularly younger consumers
- Limited-edition collection creates collectible appeal and potential demand
Negative
- Temporary, limited-time promotion with no long-term revenue guarantees
- Success depends on Crayola's unretired colors campaign performance
News Market Reaction – JSDA
On the day this news was published, JSDA declined 0.89%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Back-to-School Release Will Celebrate Crayola's Limited-Time Return of Retired Crayon Collection
Each flavor in the limited-edition collection will carry a custom label naming both the Jones flavor and the corresponding Crayola crayon color, including Jones' popular Berry Lemonade (Blizzard Blue), Pineapple Cream (Dandelion), Green Apple (Magic Mint), Grape (Violet Blue), Strawberry Lime (Mulberry) and Orange & Cream (Orange Red). The accompanying crayon box will include all eight colors featured in the limited-edition campaign, adding Raw Umber and Lemon Yellow.
The Jones Soda + Crayola collaboration was inspired by Crayola's bringing a collection of nostalgic, fan-favorite crayon colors out of retirement for a limited time—a first in the company's 122-year history. The year-long "unretirement" was launched in March on International Colour Day with a free public event bringing all eight returning colors to life with their crayon personas hosting creative activities in globally themed interactive spaces.
The joint promotion is the latest in a series of strategic partnerships that Jones has established with consumer goods companies, film studios, nonprofits and other businesses to increase brand visibility, open new sales channels and drive incremental growth. The Crayola partnership also will introduce a new generation to Jones products and potentially bring Jones to new retail shelves, including back-to-school aisles.
"As soon as we learned about Crayola's initiative, we knew that Jones was a perfect match. We had the soda colors to match their limited edition unretired crayons, the creative flavors and fun brand personality to fit the campaign, and a commitment to using strategic partnerships to help expand our customer base," said Jones Soda CEO Scott Harvey. "With the novelty of this promotion, the appeal of the oversized Crayola-style package, and Crayola's distribution channels and universal appeal, we expect this to be our most successful collaboration yet."
"This year, Crayola is celebrating creativity through color and the deeply personal role it plays in connecting us to the past and inspiring us anew," said Crayola Chief Marketing Officer Victoria Lozano. "This campaign represents one of our most comprehensive celebrations of color and creativity. It spans product innovation, experiential marketing, partnerships, digital engagement and retail activation. Our collaboration with Jones Soda is an unexpected, playful way to create a highly collectible product that resonates with both brands' audiences. It reminds consumers to live colorfully, celebrate their individuality, and infuse creativity into their day in another unique way."
Crayola's Limited Edition retired color collection will be available in an assortment of products including crayons, markers and colored pencil packs, activity kits and themed coloring books. All Crayola products will be available throughout 2025 at most national retailers. Parents, teachers and children can also expect additional Limited-Edition Collection "surprises" throughout the year, especially during key seasonal moments such as back-to-school and holiday.
About Jones Soda
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading developer of sodas and hemp-infused beverages known for their premium taste, unique flavors and unconventional brand personality. Launched in 1996 as the original craft soda brand, the company today markets a diverse portfolio of core craft sodas, premium adult beverages and modern beverages under the Jones® Soda brand as well as a line of award-winning hemp beverages and edibles leveraging Jones' trademark flavors under the Mary Jones brand. For more information, visit www.jonessoda.com www.myjones.com or https://gomaryjones.com
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SOURCE Jones Soda Co.
FAQ
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