Jones Soda bolsters C-Level team, hiring proven business leaders to head Operations, Marketing and increases Lending Facilities to Support Growth

Rhea-AI Summary

Jones Soda (CSE: JSDA; OTCQB: JSDA) on Dec 9, 2025 announced two senior hires and an expanded credit facility. Darcey Macken joins as Chief Operating Officer and Eric Schnabel as Chief Marketing Officer, bringing consumer packaged goods, global sales, and digital marketing experience. The company amended its loan arrangements with Two Shores Capital to increase its revolving loan cap to $10 million from $5 million and executed an Amended and Restated Revolving Credit Note effective Dec 1, 2025. Management said the leadership additions and expanded credit are expected to support sales growth anticipated in 2026, following recent demand spikes from Bethesda Fallout collaborations.

Positive

• Revolving loan cap increased to $10 million from $5 million
• Hired COO Darcey Macken with large-scale CPG and global sales experience
• Hired CMO Eric Schnabel with three decades of marketing and digital experience
• Reported sales spikes at Costco and DTC tied to Bethesda Fallout collaborations

Negative

• None.

News Market Reaction – JSDA

+11.11%

+11.11% Session close to close

In the Dec 9 session, JSDA gained 11.11%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock surged +11.1% in the session following this news. A strong positive reaction aligns with J...

Analysis

The stock surged +11.1% in the session following this news. A strong positive reaction aligns with Jones Soda’s pattern of favorable responses to operational and product news, with several prior announcements followed by gains. The hiring of experienced C-level leaders and expansion of the revolving credit capacity to $10 million added both execution depth and financial flexibility. However, regulatory filings highlighted tight liquidity and ongoing operating losses, so higher leverage and execution risk could challenge the durability of any sharp upside moves.

Key Figures

Revolving credit cap: $10 million Prior credit cap: $5 million Leadership experience: more than two decades +3 more

6 metrics

Revolving credit cap $10 million Amended Revolving Loan Cap under Amended Loan Agreement

Prior credit cap $5 million Original Revolving Loan Cap before amendment

Leadership experience more than two decades COO’s consumer packaged goods leadership background

Product launches more than 20 products COO’s prior role establishing OZO brand across markets

Countries served 12 countries Geographic reach of OZO product launches

Revenue growth (prior role) from approximately $45 million to more than $200 million Business growth led by COO at prior company

Historical Context

5 past events · Latest: Dec 09 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Dec 09	Leadership & credit	Positive	+11.1%	Hired new COO and CMO and increased revolving loan cap to $10M.
Dec 04	Product distribution	Positive	-0.6%	Expanded Fallout-themed Vault-Tec Supply Packs at Costco and online sales.
Nov 20	Product launch	Positive	+2.1%	Launch of Rocket Bottle tied to Fallout franchise with broader distribution plans.
Nov 17	Earnings results	Positive	+2.9%	Q3 2025 revenue growth, margin improvement, and strong Q4 gross sales outlook.
Nov 10	Earnings call notice	Neutral	+2.6%	Scheduled conference call to discuss Q3 2025 financial results.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent company news, especially around Fallout collaborations and financial updates, has more often seen share price gains than declines, indicating generally supportive reactions to operational progress.

Recent Company History

This announcement on Dec 9, 2025 adds seasoned leaders and doubles revolving credit capacity to $10 million, reinforcing Jones Soda’s recent growth narrative. Over the last month, the company highlighted expanding Fallout-branded offerings at Costco and online, plus new Rocket Bottle launches tied to the franchise. Q3 2025 results showed revenue of $4.5M, improved gross profit, and expectations for Q4 gross sales above $8M. Historically, most of these product and earnings milestones were followed by modestly positive price reactions, framing today’s move within an improving trajectory.

Key Terms

revolving credit facility, amendment to its loan agreement, revolving loan cap, amended and restated revolving credit note

4 terms

revolving credit facility financial

"The Company also announces today that is increased its revolving credit facility from $5 million to $10 million."

A revolving credit facility is a type of loan that a business can borrow from whenever it needs money, up to a set limit. It’s like having a credit card for companies—allowing them to borrow, pay back, and borrow again as needed, providing flexibility for managing cash flow or funding short-term expenses.

amendment to its loan agreement financial

"the Company announces that it has entered into an Amendment to its Loan Agreement"

A change to the original loan agreement negotiated between a borrower and its lender that alters repayment terms, interest rate, covenants, maturity date, or other key conditions. Investors care because such changes can signal a company’s cash flow stress or improved flexibility—like renegotiating the rules on a mortgage—affecting credit risk, future profits, and the likelihood the company can meet obligations or grow without needing more costly financing.

revolving loan cap financial

"was amended by increasing the Revolving Loan Cap ... to $10 million from $5 million."

A revolving loan cap is the maximum amount a borrower may draw from a revolving credit facility at any time — like a credit card limit that can be used, paid down and used again. Investors care because the cap sets how much ready cash a company can access to run operations, fund deals or cover shortfalls, directly affecting liquidity risk, borrowing flexibility and the company's ability to meet financial obligations.

amended and restated revolving credit note financial

"entered into an Amended and Restated Revolving Credit Note (the "Amended Note")"

An amended and restated revolving credit note is a revised loan contract that replaces and consolidates an earlier revolving credit agreement, updating the borrowing limit, interest rate, repayment terms, covenants, or maturity date while keeping the same credit facility structure. Think of it as reissuing an updated credit-card agreement for a company; it matters to investors because the changes can alter a company’s short-term borrowing capacity, cost of debt and financial flexibility, which affect liquidity, risk and valuation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEATTLE, Dec. 9, 2025 /PRNewswire/ - Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) ("Jones Soda" or the "Company"), today announced the hiring of proven executives Darcey Macken and Eric Schnabel to serve as Chief Operating Officer and Chief Marketing Officer. The Company also announces today that is increased its revolving credit facility from $5 million to $10 million.

Macken is a veteran consumer packaged goods executive with more than two decades of leadership experience across high-growth, innovation-driven food and beverage companies. Prior to joining, Ms. Macken was CEO of Planterra Foods, where she established the OZO™ plant-based protein brand, renovated a large-scale manufacturing facility, and launched more than 20 products across 12 countries. Earlier, she held senior leadership roles at Sovos Brands and noosa yoghurt, including serving as CEO/General Manager, where she led the business through its acquisition and drove revenue growth from approximately $45 million to more than $200 million. Ms. Macken spent over a decade at the Kellogg Company in multiple executive positions, including President of U.S. Sales and Senior Vice President, Global Sales, where she oversaw multibillion-dollar revenue portfolios, built global sales enablement frameworks, and drove operational and commercial excellence. She brings extensive experience in brand building, product innovation, global sales leadership, operational scale-up, and cross-functional team development.

Schnabel brings three decades of experience in advertising, in-house marketing and digital thought leadership. Prior to joining Jones, Schnabel led in-house marketing teams Kohler Co. and served as a fractional CMO for a variety of businesses. Schnabel spent 10 years at Meta where he co-founded The Creative Shop, a team that pioneered digital marketing across all of the social media giant's platforms. Earlier, Schnabel held leadership positions at two ad agencies building campaigns for CPG brands such as Kellogg's and Wrigley's Altoids, as well as creatively awarded campaigns that drove growth for BMW, Virgin and Dave & Busters.

The new executives will be charged with continuing the company's recent momentum. Collaborations with Bethesda Software's Fallout have led to huge spikes in sales at Costco and via direct-to-consumer purchases.

Additionally, today the Company announces that it has entered into an Amendment to its Loan Agreement (the "Amended Loan Agreement") with Two Shores Capital Corp. (the "Lender"), pursuant to which that certain Loan Agreement, dated February 6, 2025, between Subsidiary and Lender (the "Original Loan Agreement"), was amended by increasing the Revolving Loan Cap (as defined in the Original Loan Agreement) to $10 million from $5 million.

Additionally, on December 1, 2025, the Subsidiary entered into an Amended and Restated Revolving Credit Note (the "Amended Note") which amended the terms of that certain Revolving Credit Note, dated February 19, 2025. Pursuant to the Amended Note, the principal amount of the note was increased to $10 million.

"Darcey and Eric add a depth of experience driving growth across sales channels and creating brands that demand attention," said Jones CEO Scott Harvey. "With our expanded leadership team and more resources, we're confident that Jones can deliver outstanding beverages and shareholder value.  We are pleased to expand our credit facilities with Two Shores that are expected to facilitate additional sales growth for our business anticipated in 2026."

About Jones Soda

Jones Soda Co.^® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones^® Soda brand. Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com or www.myjones.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as well as applicable securities legislation in Canada. Forward‐looking statements are typically identified by words such as: "believe", "expect", "anticipate", "intend", "estimate", "postulate" and similar expressions, or are those, which, by their nature, refer to future events. The Company cautions readers that any forward‐looking statements provided by the Company are not a guarantee of future results or performance and that such forward‐looking statements are based upon a number of estimates and assumptions of management in light of management's experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this news release, including, without limitation,  that the Company will realize the expected benefits of the divestiture of its cannabis business, and that the sale of the Company's cannabis business will enable the Company to sharpen its strategic priorities and accelerate investment in its core soda, functional beverage, and adult beverage categories. Forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward‐looking statements.  Readers are cautioned not to place undue reliance on these forward-looking statements. For a discussion of additional risks and uncertainties, please refer to the Company's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.  The forward‐looking statements contained in this news release are made as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward‐ looking statements, whether as a result of new information, future events or otherwise, except as required by law.

View original content to download multimedia:https://www.prnewswire.com/news-releases/jones-soda-bolsters-c-level-team-hiring-proven-business-leaders-to-head-operations-marketing-and-increases-lending-facilities-to-support-growth-302636209.html

SOURCE Jones Soda Co.

FAQ

What did Jones Soda (JSDA) announce on December 9, 2025?

Jones Soda announced the hiring of Darcey Macken as COO and Eric Schnabel as CMO and that it increased its revolving loan cap to $10 million.

How much was Jones Soda's revolving credit facility increased for JSDA?

The revolving loan cap was increased from $5 million to $10 million, and the Amended Note raised the principal to $10 million.

What experience does new Jones Soda COO Darcey Macken bring to JSDA?

Macken brings CPG leadership including CEO of Planterra Foods, senior roles at Sovos and noosa yoghurt, and executive sales roles at Kellogg.

What is Eric Schnabel's background as Jones Soda CMO for JSDA?

Schnabel has ~30 years in advertising and in-house marketing, co-founded Meta's The Creative Shop, and led campaigns for major CPG brands.

How will the expanded credit facility affect Jones Soda's 2026 plans for JSDA?

Management said the expanded credit with Two Shores is expected to facilitate additional sales growth anticipated in 2026.