The Joint Corp. Names Debbie L. Gonzalez Chief Marketing Officer
The Joint Corp. (NASDAQ: JYNT), the nation's largest chiropractic care provider, has appointed Debbie L. Gonzalez as its new Chief Marketing Officer effective October 7, 2025. Gonzalez, who brings extensive experience in brand strategy and multi-site retail marketing, will replace Lori Abou Habib.
The new CMO has a strong background in franchise operations and wellness industry, notably having led the wellness franchise membership model at Massage Envy. Her expertise spans brand development, performance marketing, customer acquisition, and digital innovation for public, private, and consulting companies.
The Joint Corp. (NASDAQ: JYNT), il più grande fornitore di cure chiropratiche del paese, ha nominato Debbie L. Gonzalez as its new Chief Marketing Officer con effetto dal 7 ottobre 2025. Gonzalez, che porta una lunga esperienza in strategia di marca e marketing al dettaglio multi-sede, sostituirà Lori Abou Habib.
La nuova CMO ha una solida esperienza nelle operazioni di franchising e nell’industria del benessere, avendo guidato in particolare il modello di membership della franchigia benessere presso Massage Envy. La sua competenza spazia nello sviluppo del marchio, nel performance marketing, nell’acquisizione di clienti e nell’innovazione digitale per aziende pubbliche, private e di consulenza.
The Joint Corp. (NASDAQ: JYNT), el mayor proveedor de atención quiropráctica del país, ha nombrado a Debbie L. Gonzalez como su nueva directora de marketing, con efecto a partir del 7 de octubre de 2025. Gonzalez, que aporta una amplia experiencia en estrategia de marca y marketing minorista multirregional, sustituirá a Lori Abou Habib.
La nueva CMO tiene una sólida trayectoria en operaciones de franquicia y en la industria del bienestar, destacando su liderazgo en el modelo de membresía de franquicia de bienestar en Massage Envy. Su experiencia abarca desarrollo de marca, marketing de rendimiento, adquisición de clientes e innovación digital para empresas públicas, privadas y de consultoría.
The Joint Corp. (NASDAQ: JYNT), 국내 최대의 척추지압 관리 제공업체로서, Debbie L. Gonzalez as its new Chief Marketing Officer를 2025년 10월 7일부로 임명했습니다. 브랜드 전략과 다지점 소매 마케팅에 풍부한 경험을 가진 Gonzalez는 Lori Abou Habib을 대체합니다.
새로운 CMO는 프랜차이즈 운영 및 웰니스 산업에 강한 경력을 보유하고 있으며, 특히 Massage Envy의 웰니스 프랜차이즈 멤버십 모델을 이끌었습니다. 그녀의 전문성은 브랜드 개발, 퍼포먼스 마케팅, 고객 확보, 공기업, 민간기업 및 컨설팅 회사를 위한 디지털 혁신까지 포함합니다.
The Joint Corp. (NASDAQ: JYNT), le plus grand fournisseur de soins chiropratiques du pays, a nommé Debbie L. Gonzalez as its new Chief Marketing Officer à compter du 7 octobre 2025. Gonzalez, qui apporte une vaste expérience en stratégie de marque et en marketing de détail multipoint, remplacera Lori Abou Habib.
La nouvelle CMO possède une solide expérience dans les opérations de franchise et dans l’industrie du bien-être, ayant notamment dirigé le modèle d’adhésion de franchise bien-être chez Massage Envy. Son expertise couvre le développement de marque, le marketing de performance, l’acquisition de clients et l’innovation numérique pour des entreprises publiques, privées et de conseil.
The Joint Corp. (NASDAQ: JYNT), der größte Anbieter von chiropraktischer Versorgung des Landes, hat Debbie L. Gonzalez as its new Chief Marketing Officer mit Wirkung zum 7. Oktober 2025 ernannt. Gonzalez bringt umfangreiche Erfahrungen in Markenstrategie und standortübergreifendem Einzelhandelsmarketing mit und wird Lori Abou Habib ersetzen.
Die neue CMO verfügt über eine starke Hintergrund in Franchise-Operationen und der Wellnessbranche, insbesondere weil sie das Wellness-Franchise-Mitgliedschaftsmodell bei Massage Envy geleitet hat. Ihre Kompetenz erstreckt sich über Markenentwicklung, Performance-Marketing, Kundenakquise und digitale Innovation für öffentliche, private und Beratungsunternehmen.
The Joint Corp. (NASDAQ: JYNT)، أكبر مقدم للرعاية بتقويم العظام في البلاد، عينت Debbie L. Gonzalez as its new Chief Marketing Officer اعتباراً من 7 أكتوبر 2025. جيتز، التي تتمتع بخبرة واسعة في استراتيجيات العلامة التجارية والتسويق متعدد المواقع، ستحل محل Lori Abou Habib.
لديةCMO الجديدة خلفية قوية في عمليات الامتياز وصناعة العافية، وتحديداً بعد قيادتها لنموذج عضوية الامتياز الصحي في Massage Envy. تمتد خبراتها عبر تطوير العلامة التجارية، تسويق الأداء، اكتساب العملاء، والابتكار الرقمي للشركات العامة والخاصة وشركات الاستشارات.
The Joint Corp. (NASDAQ: JYNT)，全美最大的整脊理疗服务提供商，已任命Debbie L. Gonzalez as its new Chief Marketing Officer，任命自2025年10月7日起。Gonzalez在品牌策略与多店零售营销领域具有丰富经验，将接替Lori Abou Habib。
新任CMO在特许经营运营与健康行业方面具有强大的背景，特别是曾领导Massage Envy的健康特许经营会员制模式。她的专长涵盖品牌开发、绩效营销、客户获取以及针对上市公司、私营企业与咨询公司的数字化创新。
- New CMO brings extensive experience in wellness franchise operations and brand strategy
- Appointment aligns with company's vision to become America's most accessible health and wellness services company
- None.
- CMO with extensive experience in brand building, franchising and strategic growth –
SCOTTSDALE, Ariz., Sept. 30, 2025 (GLOBE NEWSWIRE) -- The Joint Corp. (NASDAQ: JYNT), the nation's largest provider of chiropractic care through The Joint Chiropractic® network, announced Debbie L. Gonzalez joined as Chief Marketing Officer, effective October 7, 2025, replacing Lori Abou Habib.
The Joint CEO, President and Director Sanjiv Razdan said, “Debbie has extensive experience in leading transformation of global brand strategies and in marketing capabilities for multi-site retail as well as health and wellness concepts. Having served as CMO for public, private and consulting companies, she drove brand development, performance marketing, customer acquisition, digital, and innovation roadmaps. In addition, while at Massage Envy, she led the vision of the wellness franchise membership model, fortifying her knowledge in franchise operations and the overall wellness industry.”
Gonzalez said, “The Joint is focused on building its brand and franchisee relationships. I am excited to join the team at this pivotal time in the company’s evolution as we focus on becoming America's most accessible health and wellness services company.”
Razdan added, “Over the past two years, Lori made key contributions to advance our marketing, digital and brand awareness. We wish her the very best in her next chapter.”
About Debbie L. Gonzalez
Debbie L. Gonzalez is a CMO and board director known for building brands, modernizing go-to-market engines, and elevating customer experience with data, analytics, and generative AI. Most recently, she was CMO/SVP, Global Marketing and Communications at Concentrix, a Fortune 500 company, where she led a global team across corporate and employer brand, performance marketing, digital, PR/comms, and creative. Previously, she was Chief Brand/Marketing Officer at Massage Envy Franchising, where she repositioned the business to a Total Body Care wellness platform, centralized performance marketing and digital, lifted brand awareness, and improved reputation ratings. Gonzalez also operated her own consultancy for multi-site consumer services, restaurant, and franchise brands. Early in her career, she held product leadership roles at PetSmart, Herman Millerand Gerber.
Gonzalez holds an MBA from Thunderbird and a BBA/Economics from the University of San Diego. She has been featured in CMO.com, CMO Outlook, and AdAge, and volunteers in community leadership roles in Arizona. She currently serves on the board of El Pollo Loco, sitting on the Compensation and Nominating & Governance Committees.
About The Joint Corp. (NASDAQ: JYNT)
The Joint Corp. (NASDAQ: JYNT) revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, it is the nation’s largest operator, manager and franchisor of chiropractic clinics through The Joint Chiropractic network. The company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. Headquartered in Scottsdale, with over 950 locations nationwide and more than 14 million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. The brand is consistently named to Franchise Times’ annual “Top 400” and “Fast & Serious” list of 40 smartest growing brands. Entrepreneur named The Joint “No. 1 in Chiropractic Services,” and is regularly ranked on the publication’s “Franchise 500,” the “Fastest-Growing Franchises,” the “Best of the Best” lists, as well as its “Top Franchise for Veterans” and “Top Brands for Multi-Unit Owners.” SUCCESS named the company as one of the “Top 50 Franchises” in 2024. The Joint Chiropractic is an innovative force, where healthcare meets retail. For more information, visit www.thejoint.com. To learn about franchise opportunities, visit www.thejointfranchise.com.
Business Structure
The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Tennessee, Washington, and West Virginia, The Joint Corp. and its franchisees provide management services to affiliated professional chiropractic practices.
Forward-Looking Statements
This press release contains statements about future events and expectations that constitute forward-looking statements. Forward-looking statements are based on our beliefs, assumptions and expectations of industry trends, our future financial and operating performance and our growth plans, taking into account the information currently available to us. These statements are not statements of historical fact. Words such as, "anticipates," "believes," "continues," "estimates," "expects," "goal," "objectives," "intends," "may," "opportunity," "plans," "potential," "near-term," "long-term," "projections," "assumptions," "projects," "guidance," "forecasts," "outlook," "target," "trends," "should," "could," "would," "will," and similar expressions are intended to identify such forward-looking statements. Specific forward-looking statements made in this press release include, among others, our belief that Scott’s leadership experience, including both transformation and growth-stage environments, will be instrumental as we focus on disciplined execution and long-term value creation; our execution of a multiphase strategy to reignite growth, reduce overhead and improve profitability; and our transformation to a pure play franchisor and our long-term goal of becoming America's most accessible health and wellness services company, all of which will create value for our stakeholders. Forward-looking statements involve risks and uncertainties that may cause our actual results to differ materially from the expectations of future results we express or imply in any forward-looking statements, and you should not place undue reliance on such statements. Factors that could contribute to these differences include, but are not limited to, our inability to identify and recruit enough qualified chiropractors and other personnel to staff our clinics, due in part to the nationwide labor shortage and an increase in operating expenses due to measures we may need to take to address such shortage; inflation, which has increased our costs and which could otherwise negatively impact our business; our failure to profitably operate company-owned or managed clinics; our failure to refranchise as planned; short-selling strategies and negative opinions posted on the internet, which could drive down the market price of our common stock and result in class action lawsuits; our failure to remediate future material weaknesses in our internal control over financial reporting, which could negatively impact our ability to accurately report our financial results, prevent fraud, or maintain investor confidence; and other factors described in our filings with the SEC, including in the section entitled “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on March 14, 2025 and subsequently filed current and quarterly reports. We qualify any forward-looking statements entirely by these cautionary factors. We assume no obligation to update or revise any forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Comparisons of results for current and any prior periods are not intended to express any future trends or indications of future performance, unless expressed as such, and should only be viewed as historical data.
Media Contact:
Margie Wojciechowski, The Joint Corp., margie.wojciechowski@thejoint.com
Investor Contact:
Kirsten Chapman, Alliance Advisors IR, 415-433-3777, thejointinvestor@allianceadvisors.com
FAQ
Who is the new CMO of The Joint Corp (NASDAQ: JYNT)?
What experience does Debbie Gonzalez bring to The Joint Corp?
Who did Debbie Gonzalez replace as CMO at The Joint Corp?
What is The Joint Corp's market position in chiropractic care?
