CHEEZ-IT® BRINGS ITS A-GAME TO THE BASKETBALL 'TUNNEL FIT' TREND WITH SNACK-INSPIRED PIECES
Kellanova (NYSE:K) has announced a unique fashion collaboration called Cheez-Fitz, capitalizing on the growing 'Tunnel Fits' basketball trend. The company partnered with stylist Brittany Hampton to create a custom gender-neutral collection featuring basketball player Rickea Jackson.
The collection includes a windbreaker and pants with Cheez-It-inspired details, including cracker detailing, signature red coloring, and a special snack pocket. Fans can purchase the exclusive pieces during two drops on July 17 and July 24, 2025, at 12:00 PM ET through cheezit.com.
This marketing initiative aligns with Kellanova's strategy as a snacks-led powerhouse, with the company reporting $13 billion in net sales for 2024.
Kellanova (NYSE:K) ha annunciato una collaborazione fashion unica chiamata Cheez-Fitz, sfruttando la crescente tendenza del basket 'Tunnel Fits'. L'azienda ha collaborato con la stylist Brittany Hampton per creare una collezione gender-neutral personalizzata con la partecipazione della giocatrice di basket Rickea Jackson.
La collezione comprende un windbreaker e pantaloni con dettagli ispirati ai Cheez-It, come particolari a forma di cracker, il caratteristico colore rosso e una tasca speciale per snack. I fan potranno acquistare i pezzi esclusivi durante due uscite previste per il 17 e il 24 luglio 2025, alle 12:00 PM ET sul sito cheezit.com.
Questa iniziativa di marketing si allinea con la strategia di Kellanova come potenza nel settore snack, con un fatturato netto riportato di 13 miliardi di dollari per il 2024.
Kellanova (NYSE:K) ha anunciado una colaboración de moda única llamada Cheez-Fitz, aprovechando la creciente tendencia de baloncesto 'Tunnel Fits'. La compañía se asoció con la estilista Brittany Hampton para crear una colección personalizada y de género neutro con la jugadora de baloncesto Rickea Jackson.
La colección incluye un cortavientos y pantalones con detalles inspirados en Cheez-It, como detalles de galleta, el característico color rojo y un bolsillo especial para snacks. Los fans podrán comprar las piezas exclusivas en dos lanzamientos el 17 y 24 de julio de 2025, a las 12:00 PM ET a través de cheezit.com.
Esta iniciativa de marketing se alinea con la estrategia de Kellanova como una potencia líder en snacks, reportando 13 mil millones de dólares en ventas netas para 2024.
Kellanova (NYSE:K)는 독특한 패션 콜라보레이션 Cheez-Fitz를 발표하며 성장하는 'Tunnel Fits' 농구 트렌드를 활용했습니다. 회사는 스타일리스트 Brittany Hampton과 협력하여 농구 선수 Rickea Jackson이 참여한 맞춤형 젠더 뉴트럴 컬렉션을 선보였습니다.
이 컬렉션에는 Cheez-It에서 영감을 받은 크래커 디테일, 시그니처 레드 컬러, 특별 스낵 포켓이 포함된 윈드브레이커와 바지가 포함되어 있습니다. 팬들은 2025년 7월 17일과 7월 24일 오후 12시(동부시간)에 cheezit.com을 통해 두 차례에 걸쳐 독점 제품을 구매할 수 있습니다.
이번 마케팅 이니셔티브는 Kellanova가 스낵 중심의 강자로서 2024년 순매출 130억 달러를 보고한 전략과 부합합니다.
Kellanova (NYSE:K) a annoncé une collaboration mode unique appelée Cheez-Fitz, tirant parti de la tendance croissante du basketball « Tunnel Fits ». L'entreprise s'est associée à la styliste Brittany Hampton pour créer une collection personnalisée et unisexe avec la joueuse de basketball Rickea Jackson.
La collection comprend un coupe-vent et un pantalon avec des détails inspirés des Cheez-It, incluant des motifs de crackers, la couleur rouge emblématique et une poche spéciale pour snacks. Les fans pourront acheter ces pièces exclusives lors de deux sorties les 17 et 24 juillet 2025 à 12h00 ET sur cheezit.com.
Cette initiative marketing s'inscrit dans la stratégie de Kellanova en tant que leader dans le secteur des snacks, avec un chiffre d'affaires net déclaré de 13 milliards de dollars pour 2024.
Kellanova (NYSE:K) hat eine einzigartige Modekooperation namens Cheez-Fitz angekündigt, die den wachsenden Basketball-Trend 'Tunnel Fits' aufgreift. Das Unternehmen arbeitete mit Stylistin Brittany Hampton zusammen, um eine maßgeschneiderte, geschlechtsneutrale Kollektion mit der Basketballspielerin Rickea Jackson zu kreieren.
Die Kollektion umfasst eine Windjacke und Hosen mit von Cheez-It inspirierten Details, darunter Cracker-Elemente, die charakteristische rote Farbe und eine spezielle Snacktasche. Fans können die exklusiven Stücke bei zwei Veröffentlichungen am 17. und 24. Juli 2025, jeweils um 12:00 Uhr ET über cheezit.com erwerben.
Diese Marketinginitiative passt zur Strategie von Kellanova als führendes Snack-Unternehmen, mit einem gemeldeten Nettoumsatz von 13 Milliarden US-Dollar für 2024.
- Strategic marketing initiative capitalizing on trending 'Tunnel Fits' phenomenon (searches doubled in last 6 months)
- Partnership with professional athlete and renowned stylist enhances brand visibility
- Limited edition merchandise creates exclusivity and potential demand
- Limited revenue impact expected from small-scale merchandise release
- Temporary marketing campaign with no long-term business implications
Introducing Cheez-Fitz, a custom tunnel walk outfit designed by stylist Brittany Hampton and worn by professional basketball player Rickea Jackson
The brand teamed up with stylist and fashion designer Brittany
"Designing the Cheez-Fitz collection was all about combining fun and flavor into each piece," said
The gender-neutral collection consisting of a windbreaker and pants brings an irresistible twist to an iconic pre and post-game look, including Cheez-It inspired details like cracker detailing, Cheez-It red and a protective pocket to crunch-proof your fit for your favorite snack, keeping them close for whenever the cravings strike.
"I loved collaborating with Cheez-It and Brittany Hampton on a design that captured the blend of sport, style and my favorite snack. There's no better way to get hyped before a game than by having Cheez-It crackers within arm's reach," said Jackson. "Expressing my personal style is important to me, whether it's in the tunnel, in the stands, or on the road. I'm obsessed with the look and can't wait to see how fans rock these Cheez-Fitz pieces in their own unique way."
Fans can show their style obsession with a Cheez-Fitz piece of their own. With two chances to shop the drops – Thursday, July 17 and Thursday, July 24 at 12:00 PM ET – fans can visit cheezit.com for a chance to buy one of the exclusive Cheez-Fitz pieces before they're gone.
"Cheez-Fitz gives our obsessed fans the opportunity to showcase their love for Cheez-It crackers to the court, literally," said Cara Tragseiler, Senior Brand Director for Cheez-It. "By combining Brittany Hampton's visionary designs with inspiration from the irresistible taste of Cheez-It crackers, we've created more than just apparel — it's a fearless expression of fandom and style."
Stay in the know and see how Cheez-It is showing up for basketball fans all season long with @CheezIt TikTok, Instagram and Facebook.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
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