NEW RICE KRISPIES TREATS® BLISS RAISES THE 'BAR' ON SALTY-SWEET INDULGENCE

Rhea-AI Summary

Kellogg's is launching a new premium line called Rice Krispies Treats Bliss, featuring multi-topping marshmallow treats in two flavors: Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel. The new products combine the classic crispy rice and marshmallow base with gourmet toppings including semi-sweet chocolate chunks or caramel-flavored chips, and candied sea salt pretzels.

The innovation was inspired by fans' homemade creations featuring various mix-ins. The new premium treats will be available nationwide starting April 2025, priced at $3.99 for a 6-count box. The company indicates these two flavors are just the beginning of a new series of decadent textural combinations planned for the brand.

Positive

• Launch of premium product line potentially enabling higher pricing and margins
• Product innovation responding to consumer trends and demands
• Planned expansion of the premium line indicating growth strategy

Negative

• Higher price point ($3.99 for 6 bars) may limit mass market appeal

The classic marshmallow treat just got even more decadent with two new fan-inspired flavors

CHICAGO, March 26, 2025 /PRNewswire/ -- Nothing unlocks childlike joy quite like a Rice Krispies Treats® bar and now the brand is turning up the indulgence with all-new Rice Krispies Treats Bliss bars. For the first time, the iconic marshmallow treat will feature multiple toppings – including a salty snack – to create a delicious multi-textural experience complete with a satisfying crunch. It's a sweet-and-salty match made in snacking heaven.

Available in two crave-worthy flavors—Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel—Rice Krispies Treats Bliss takes luxe to new levels. Imagine the perfect balance of crispy rice and chewy marshmallow topped with semi-sweet chocolate chunks or caramel-flavored chips, and candied sea salt pretzels, all in one bite. Inspired by homemade creations, this is Rice Krispies Treats like you've never experienced before. 

"The new Rice Krispies Treats Bliss flavors reimagine our bars as a canvas for gourmet topping combinations," said Danielle Rappoport, Brand Director for Rice Krispies Treats. "More and more, we're seeing fans elevate their Rice Krispies Treats bars at home with over-the-top mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes."

Ready to embrace your indulgent side? Rice Krispies Treats Bliss bars will hit snack aisles nationwide starting in April for an SRP of $3.99 for a 6-count box. The two new flavors are the first of many offerings still to come from the brand that will layer decadent textural ingredients atop the beloved bar.

Follow Rice Krispies Treats on TikTok and Instagram to keep up with the latest snack drops, inspiration, and all things marshmallow magic.

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

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SOURCE Kellanova

FAQ

When will Rice Krispies Treats Bliss be available in stores and how much will they cost?

Rice Krispies Treats Bliss will be available nationwide in April 2025, priced at $3.99 for a 6-count box.

What are the new flavors in Kellogg's (K) Rice Krispies Treats Bliss line?

The new Rice Krispies Treats Bliss line features two flavors: Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel.

What makes Rice Krispies Treats Bliss different from regular Rice Krispies Treats?

Bliss bars feature multiple premium toppings including chocolate chunks or caramel chips, and candied sea salt pretzels, creating a multi-textural experience.

Will Kellogg's (K) expand the Rice Krispies Treats Bliss product line?

Yes, Kellogg's has confirmed these two flavors are the first of many offerings planned with decadent textural ingredients.