Kellanova Stock Price, News & Analysis

Kellogg Company announces the launch of its new campaign, "On Mom's tables Aquí y Allá", aimed at celebrating the emotional connection bicultural Latina moms have with its cereal brands. The initiative is part of Kellogg's commitment to diversity, equity, and inclusion in marketing. Filmed entirely in Mexico City, the campaign features a crew and talent that authentically represent the target audience. Kellogg emphasizes that authentic marketing is essential for connection and dispelling stereotypes, ensuring that their advertisements resonate with consumers.

Pringles has unveiled an unusual spider that closely resembles its iconic logo, dubbed the 'Pringles Spider.' The company is seeking public support through a petition to officially recognize the Kidney Garden Spider as the Pringles Spider. Starting June 28, fans can adopt a virtual spider on PringlesSpider.com. The campaign celebrates the brand's heritage and aims to engage fans uniquely. Additionally, Pringles plans to give away free products to participants of the petition effort, promoting brand loyalty and awareness. This initiative highlights Pringles' ongoing commitment to innovative marketing strategies.

Kellogg's Special K has launched new Protein Snack Bars available in Berry Vanilla and Brownie Sundae flavors. Each bar contains 6 grams of protein and only 90 calories, making them an ideal on-the-go snack. Priced at $4.29 for a five-count package, these bars aim to provide a satisfying and nutritious option for busy individuals. They are now available in grocery stores nationwide. This product aligns with Kellogg's mission to offer delicious snacks that contribute to customer wellbeing.

Kellogg's Rice Krispies Treats collaborates with Ciara to launch a new song titled "Treat," celebrating small family moments. The initiative, backed by a national survey indicating that 75% of parents value everyday family interactions, invites fans to share their own memories on TikTok for a chance to appear in the music video and win a year’s supply of treats. The “Treat” music video will be released this fall, emphasizing the importance of connection through music and shared experiences.

Kellogg Company (NYSE: K) announced a plan to separate into three independent companies by spinning off its North American cereal and plant-based food segments. The spin-offs are expected to enhance strategic focus and operational agility for each entity. The new companies include: Global Snacking Co. with estimated net sales of $11.4 billion, North America Cereal Co. with $2.4 billion, and Plant Co. with $340 million. The process aims for tax-free distributions to shareholders by the end of 2023, pending regulatory approvals.

Kellogg Company, led by Chief Global Brand and Advanced Analytics Officer Charisse Hughes, has launched its Antenna platform aimed at enhancing food innovation through consumer interaction. The company emphasizes three key strategies for brand growth: prioritizing valuable data integration, aligning AI with EDI and ESG goals, and fostering cross-collaboration to overcome information silos. Kellogg's 2021 net sales reached nearly $14.2 billion. The focus on advanced analytics and consumer engagement is pivotal for Kellogg's mission of creating fulfilling experiences with its diverse food brands.

The new Cheez-It Puff'd™ is being launched with a promotional "Cheez-It Puff'd-A-Palooza" mobile tour, starting June 19. This eight-stop tour will visit select NASCAR races and MLS matches, offering attendees opportunities to sample the snack, win prizes, and engage in fun activities. Highlights include an inflatable obstacle course and air guitar show. Created by Kellogg Company (NYSE: K), Cheez-It Puff'd features 100% real cheese and aims to enhance family snacking experiences.

Kellogg Company has launched a new limited-time snack, Pringles Wavy Chipotle Ranch, focusing on the rising consumer preference for spicy and sweet flavor combinations. Available exclusively at Walgreens, this product boasts a blend of smoky chipotle and zesty ranch flavors, offering a bold crunch. The launch aligns with Kellogg's commitment to innovation, as stated by U.S. marketing lead, Mauricio Jenkins. Pringles Wavy Chipotle Ranch hit stores in late May, tapping into summer snacking occasions.

Kellogg Company, led by Chief Sustainability Officer Janelle Meyers, is committed to environmental sustainability through its Better Days® initiative. By 2030, Kellogg aims to reduce greenhouse gas emissions by 45% for Scope 1 and 2, and by 15% for Scope 3, with a goal of achieving 100% renewable electricity in facilities by 2050. Recent efforts include helping over 245 farmers save 8 billion gallons of water and reduce carbon emissions equivalent to removing 600 vehicles from the road. A Texas wind farm now supplies half of Kellogg's North American electricity needs.