Welcome to our dedicated page for Kellanova news (Ticker: K), a resource for investors and traders seeking the latest updates and insights on Kellanova stock.
Kellanova (K) news covers developments involving its snack, cereal, and plant-based food brands, including Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR, Kellogg's international cereal brands, and MorningStar Farms. Recurring updates include product launches, foodservice channel offerings, brand partnerships, consumer promotions, digital and manufacturing initiatives, workforce training, operating results, and capital-structure matters.
Kellanova became a wholly owned subsidiary following the completed Mars acquisition in December 2025, making corporate-status updates part of the company's durable news record alongside brand and product activity.
Kellanova (NYSE: K) has unveiled its 2025 Big Game advertisement campaign featuring its Pringles brand, marking its eighth consecutive Super Bowl appearance. The campaign, titled 'Call of the Mustaches,' features celebrities Adam Brody, Nick Offerman, James Harden, and Andy Reid in a creative spot showcasing flying mustaches coming to the rescue during snacking emergencies.
The 30-second commercial will air during the second quarter's end and is supported by a comprehensive marketing campaign including PR, digital, retail marketing, and social media initiatives. Additionally, Pringles announced the launch of new game day-inspired flavors: Loaded Potato Skins and 7-Layer Dip available in February, followed by Miller Lite Beer Can Chicken in May.
Kellanova has secured the No. 6 position in the consumer food products industry on Fortune Magazine's 2025 World's Most Admired Companies list, improving from its seventh place ranking in 2024. The prestigious list evaluates 650 highest-revenue companies across 51 industries and 30 countries.
Companies are assessed on nine key attributes: innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment value, quality of products and services, and global competitiveness. Kellanova joins industry leaders including Nestle, PepsiCo, Mondelez International, General Mills, and Danone.
Chief Global Human Resources Officer Melissa Howell emphasized that this recognition reflects the team's hard work, creativity, and dedication, while reinforcing their commitment to delivering exceptional products and making a positive global impact.
Kellanova (NYSE: K) has announced the launch of two new pizza-inspired Cheez-It flavors: Cheez-It Snap'd Extra Crunchy Margherita Pizza and Cheez-It Duoz Pesto + Mozzarella. The new products, made with 100% real cheese, aim to deliver authentic Italian-inspired flavors to the brand's snack lineup.
The Margherita Pizza variety features tangy tomato, basil, olive oil, and mozzarella flavors with an extra-crunchy texture. The Pesto + Mozzarella Duoz combines herb-infused pesto crackers with creamy mozzarella crackers. Starting immediately, customers can purchase these new flavors on cheezit.com, with a special 20% discount plus free shipping available on National Pizza Day (February 9) using code PIZZA20. Both varieties will be available nationwide by March 2025.
Krispy Kreme (DNUT) has announced its first-ever partnership with Pop-Tarts, launching the Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection starting January 6. The -time collaboration features three new doughnut varieties combining popular Pop-Tarts flavors:
- Pop-Tarts® Frosted Strawberry Doughnut: unglazed shell with strawberry filling, shortbread icing, and toppings
- Pop-Tarts® Frosted Chocolatey Fudge Doughnut: Original Glazed® with chocolate icing and brownie batter buttercreme
- Pop-Tarts® Frosted Brown Sugar Cinnamon Doughnut: cinnamon sugar doughnut with brown sugar cinnamon cream cheese buttercreme
The collection is available in-shop, for pickup, delivery, and through select retailers in 6-pack boxes.
RXBAR launches 'B.S. Blocker' campaign to challenge typical 'New Year, New You' messaging, promoting self-acceptance over unrealistic expectations. The campaign, starting January 2025, includes multiple initiatives:
The brand is deploying a B.S. Blocker Truck in New York City on January 3, which will physically block toxic advertising when alerted by text messages. Additionally, RXBAR is taking over NYC billboards with positive messaging and launching a social media campaign where participants can share their rejected New Year's B.S. on Instagram for discount codes (valid through January 31).
The campaign features a partnership with content creator @dudettewithsign and aligns with RXBAR's 'No B.S.' brand philosophy, focusing on authenticity and realistic goal-setting. The initiative aims to help people start the year without guilt or unrealistic expectations.
Kellanova announces its holiday season product lineup, featuring festive versions of popular snacks. The collection includes Frosted Marshmallow Hot Cocoa Pop-Tarts, festive Pringles cans, Rice Krispies Treats Christmas Mini Squares, RXBAR Gingerbread Protein bars with 12g of protein, Cheez-It Stocking Stuffers in 4.5 oz cartons, -edition Club Minis Cinnamon Sugar Crackers, and various Town House crackers. The seasonal offerings focus on combining traditional holiday flavors with convenient packaging, suitable for gifting and holiday entertaining.
Pop-Tarts Bowl and GE Appliances have unveiled the first-ever championship trophy with a built-in working toaster for the upcoming game between Miami Hurricanes and Iowa State Cyclones on December 28, 2024. The innovative trophy, designed and engineered by GE Appliances' FirstBuild team, transforms a traditional sports trophy into a functional appliance that can toast Pop-Tarts pastries.
The concept follows the success of last year's bowl game which featured the first-ever edible mascot. The trophy was officially unveiled on December 15 in Orlando during a ceremony where it was tested for the first time. The game will be broadcast live on ABC at 3:30 p.m. ET, after which the trophy will be returned to the winning team's campus.
Pop-Tarts has revealed Frosted Cinnamon Roll as the third Edible Mascot for this year's Pop-Tarts Bowl, alongside Frosted Hot Fudge Sundae and Frosted Wild Berry. This fan-favorite flavor is making its return to shelves nationwide, with a initial release available on the Pop-Tarts online shop.
The brand is enhancing the bowl experience with special edition Mascot Packs, in-stadium concessions, and a Fan Fest outside Camping World Stadium in Orlando. Fans can vote for their favorite Edible Mascot until December 28, with those matching the MVP's final pick entering a chance to win a memorialized piece of the winning mascot and a year's supply of Pop-Tarts.
Cheez-It is transforming the 2024 Cheez-It Citrus Bowl into a platform for fulfilling fans' wildest college football fantasies ('Fantaseez'). From December 2-15, fans can submit their absurd game day dreams at cheezit.com/footballfantaseez for a chance to make them reality. Featured experiences include an on-field wedding officiated by mascot Ched-Z and broadcasting from the world's largest bowl of Cheez-It crackers. The brand appointed reality TV star Kordell Beckham as its first 'Chief Fantaseez Officer' to help bring these experiences to life. The bowl game kicks off December 31 at 3 p.m. ET on ABC.
Pop-Tarts® is enhancing its Bowl game experience by introducing three edible mascots for the 2024 event, following last year's viral success. The new mascots include Frosted Wild Berry, Frosted Hot Fudge Sundae, and a mystery flavor from the vault. The game's MVP will choose which mascot gets eaten by the winning team at the December 28 event. To commemorate the previous Bowl, -edition Printed Fun Mascot Packs are available nationwide in Frosted Strawberry and Frosted Apple Turnover flavors. The 2023 Pop-Tarts Bowl campaign received multiple awards including the Cannes Lions Grand Prix.