Welcome to our dedicated page for Kellanova news (Ticker: K), a resource for investors and traders seeking the latest updates and insights on Kellanova stock.
The Kellanova (K) news feed on Stock Titan aggregates company announcements, brand updates, and regulatory disclosures that trace the evolution of this snacks-led food business and its transition into private ownership. Kellanova describes itself as a leader in global snacking, international cereal and noodles, and North America frozen foods, with a portfolio that includes Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops, and related brands.
News items highlight a wide range of activity. Brand and marketing stories cover Pop-Tarts’ title sponsorship of the Pop-Tarts Bowl, including the use of "Edible Mascots" and social-first experiences, seasonal product assortments across snacks and cereals, and collaborations such as The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon-flavored K-Cup pod. Product innovation coverage includes RXBAR expanding beyond bars into Protein Energy Bites and limited-edition holiday flavors and packaging for several brands.
Strategic and sustainability-focused releases describe Kellanova’s partnerships and long-term commitments. Examples include a collaboration with Walmart and Indigo Ag to support Arkansas rice farmers through regenerative agriculture and commentary from senior leaders on consumer packaged goods trends, digital transformation, and the use of AI and analytics in marketing and supply chain management.
Regulatory and corporate-structure news, often cross-referenced with SEC filings, documents Mars, Incorporated’s acquisition of Kellanova. These updates include antitrust review milestones, European Commission approval, and statements that, following the merger, Kellanova’s common stock would be delisted from the New York Stock Exchange and cease trading. Investors and researchers can use this news stream to follow both the historical public-company phase of Kellanova and its ongoing brand and sustainability initiatives within a Mars-affiliated structure.
Kellanova (NYSE: K) has announced the launch of two new pizza-inspired Cheez-It flavors: Cheez-It Snap'd Extra Crunchy Margherita Pizza and Cheez-It Duoz Pesto + Mozzarella. The new products, made with 100% real cheese, aim to deliver authentic Italian-inspired flavors to the brand's snack lineup.
The Margherita Pizza variety features tangy tomato, basil, olive oil, and mozzarella flavors with an extra-crunchy texture. The Pesto + Mozzarella Duoz combines herb-infused pesto crackers with creamy mozzarella crackers. Starting immediately, customers can purchase these new flavors on cheezit.com, with a special 20% discount plus free shipping available on National Pizza Day (February 9) using code PIZZA20. Both varieties will be available nationwide by March 2025.
Krispy Kreme (DNUT) has announced its first-ever partnership with Pop-Tarts, launching the Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection starting January 6. The -time collaboration features three new doughnut varieties combining popular Pop-Tarts flavors:
- Pop-Tarts® Frosted Strawberry Doughnut: unglazed shell with strawberry filling, shortbread icing, and toppings
- Pop-Tarts® Frosted Chocolatey Fudge Doughnut: Original Glazed® with chocolate icing and brownie batter buttercreme
- Pop-Tarts® Frosted Brown Sugar Cinnamon Doughnut: cinnamon sugar doughnut with brown sugar cinnamon cream cheese buttercreme
The collection is available in-shop, for pickup, delivery, and through select retailers in 6-pack boxes.
RXBAR launches 'B.S. Blocker' campaign to challenge typical 'New Year, New You' messaging, promoting self-acceptance over unrealistic expectations. The campaign, starting January 2025, includes multiple initiatives:
The brand is deploying a B.S. Blocker Truck in New York City on January 3, which will physically block toxic advertising when alerted by text messages. Additionally, RXBAR is taking over NYC billboards with positive messaging and launching a social media campaign where participants can share their rejected New Year's B.S. on Instagram for discount codes (valid through January 31).
The campaign features a partnership with content creator @dudettewithsign and aligns with RXBAR's 'No B.S.' brand philosophy, focusing on authenticity and realistic goal-setting. The initiative aims to help people start the year without guilt or unrealistic expectations.
Kellanova announces its holiday season product lineup, featuring festive versions of popular snacks. The collection includes Frosted Marshmallow Hot Cocoa Pop-Tarts, festive Pringles cans, Rice Krispies Treats Christmas Mini Squares, RXBAR Gingerbread Protein bars with 12g of protein, Cheez-It Stocking Stuffers in 4.5 oz cartons, -edition Club Minis Cinnamon Sugar Crackers, and various Town House crackers. The seasonal offerings focus on combining traditional holiday flavors with convenient packaging, suitable for gifting and holiday entertaining.
Pop-Tarts Bowl and GE Appliances have unveiled the first-ever championship trophy with a built-in working toaster for the upcoming game between Miami Hurricanes and Iowa State Cyclones on December 28, 2024. The innovative trophy, designed and engineered by GE Appliances' FirstBuild team, transforms a traditional sports trophy into a functional appliance that can toast Pop-Tarts pastries.
The concept follows the success of last year's bowl game which featured the first-ever edible mascot. The trophy was officially unveiled on December 15 in Orlando during a ceremony where it was tested for the first time. The game will be broadcast live on ABC at 3:30 p.m. ET, after which the trophy will be returned to the winning team's campus.
Pop-Tarts has revealed Frosted Cinnamon Roll as the third Edible Mascot for this year's Pop-Tarts Bowl, alongside Frosted Hot Fudge Sundae and Frosted Wild Berry. This fan-favorite flavor is making its return to shelves nationwide, with a initial release available on the Pop-Tarts online shop.
The brand is enhancing the bowl experience with special edition Mascot Packs, in-stadium concessions, and a Fan Fest outside Camping World Stadium in Orlando. Fans can vote for their favorite Edible Mascot until December 28, with those matching the MVP's final pick entering a chance to win a memorialized piece of the winning mascot and a year's supply of Pop-Tarts.
Cheez-It is transforming the 2024 Cheez-It Citrus Bowl into a platform for fulfilling fans' wildest college football fantasies ('Fantaseez'). From December 2-15, fans can submit their absurd game day dreams at cheezit.com/footballfantaseez for a chance to make them reality. Featured experiences include an on-field wedding officiated by mascot Ched-Z and broadcasting from the world's largest bowl of Cheez-It crackers. The brand appointed reality TV star Kordell Beckham as its first 'Chief Fantaseez Officer' to help bring these experiences to life. The bowl game kicks off December 31 at 3 p.m. ET on ABC.
Pop-Tarts® is enhancing its Bowl game experience by introducing three edible mascots for the 2024 event, following last year's viral success. The new mascots include Frosted Wild Berry, Frosted Hot Fudge Sundae, and a mystery flavor from the vault. The game's MVP will choose which mascot gets eaten by the winning team at the December 28 event. To commemorate the previous Bowl, -edition Printed Fun Mascot Packs are available nationwide in Frosted Strawberry and Frosted Apple Turnover flavors. The 2023 Pop-Tarts Bowl campaign received multiple awards including the Cannes Lions Grand Prix.
Cheez-It has increased its donation to the College Football Playoff Foundation's Extra Yard for Teachers initiative to $300,000, up $50,000 from last year. This partnership, part of Kellanova's Better Days Promise, aims to support educators nationwide. In 2023, the previous $250,000 donation funded 444 projects for 343 teachers at 175 schools, focusing on underfunded schools in Illinois and Michigan where at least 50% of students qualify for free or reduced-price lunches. The initiative includes funding classroom projects through DonorsChoose and engaging college football student-athletes to honor educators.
Kellanova shares expert advice on holiday cracker pairings through Chef Becca Kapela's recommendations. The guide details various combinations of crackers with cheeses and meats, from basic to elevated pairings. Notable suggestions include pairing Toasteds® Savory Onion with crème fraîche and smoked trout, Town House® Flipsides with parmesan and apple cider jelly, and Club® Sweet Hawaiian crackers with cheddar, pork belly, and sage honey. The guide emphasizes balancing flavors and textures to create optimal taste combinations for holiday gatherings.