Welcome to our dedicated page for Kellanova news (Ticker: K), a resource for investors and traders seeking the latest updates and insights on Kellanova stock.
Kellanova (K) news covers developments involving its snack, cereal, and plant-based food brands, including Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR, Kellogg's international cereal brands, and MorningStar Farms. Recurring updates include product launches, foodservice channel offerings, brand partnerships, consumer promotions, digital and manufacturing initiatives, workforce training, operating results, and capital-structure matters.
Kellanova became a wholly owned subsidiary following the completed Mars acquisition in December 2025, making corporate-status updates part of the company's durable news record alongside brand and product activity.
Pop-Tarts® is launching the Pop-Tarts Crunchy Poppers Pullover, a -edition jacket that audibly crunches, in celebration of their new snack, Pop-Tarts Crunchy Poppers. Created in collaboration with TikTok designer @Wandythemaker, these jackets feature reinforced fabrics, gemstone 'crunchlettes', and functional pockets for storing snacks.
Available in two colorways inspired by Frosted Strawberry Crunch and Frosted Brownie Crunch flavors, the jackets will be sold on shop.poptarts.com for $120 each starting October 4 and October 18, 2024. This launch aligns with Pop-Tarts' expansion into football culture, including the upcoming Pop-Tarts Bowl on December 28th.
The initiative is part of Kellanova's (NYSE: K) strategy as a global snacking leader, with a vision to become the world's best-performing snacks-led powerhouse. Kellanova aims to create Better Days for 4 billion people by 2030 through sustainable and equitable food access initiatives.
Club® Crackers is celebrating National Book Month by launching the Book CLUB® House, a unique literary getaway experience inspired by Lucy Score's Riley Thorn romantic mystery series. Located in Harrisburg, Pa., the house offers book clubs a chance to immerse themselves in the world of their favorite novels. Guests can enjoy series-inspired activities, charcuterie spreads with Club Crackers, and a Lucy Score-written itinerary. The experience is bookable exclusively on HomeToGo for three weekends in October, with entries open from September 30.
The initiative aims to bring #BookTok trends to life, capitalizing on the 220 billion views of book-related content on TikTok. Lucy Score, a #1 New York Times bestselling author, has collaborated to create an authentic experience for fans. The Book CLUB® House offers a $0 per night stay for up to eight guests, with three winners selected based on their book club stories.
In celebration of National Vegetarian Month this October, Kellanova Away From Home has partnered with Chef Mitchell Aboujamra of Evette's Chicago to introduce MorningStar Farms® plant-based products to the restaurant. Chef Aboujamra has created a special menu item called 'Angry Chik'n' featuring MorningStar Farms® Chik'n Tenders, available throughout October.
The dish combines juicy Chik'n Tenders with smoky harissa mayo, sumac fries, Aleppo chili flakes, and fresh parsley. MorningStar Farms® products will also be available as protein add-ons for other menu items. This partnership aims to meet the growing demand for plant-based dining experiences without compromising on flavor.
Research indicates that restaurants offering plant-based proteins tend to receive higher ratings and more frequent visits, highlighting the consistent demand for plant-forward options.
RXBAR, in collaboration with Matt James, has launched an innovative augmented reality (AR) experience called the No B.S. Motivator. This new feature transforms RXBAR packaging into interactive motivational tools, accessible until October 18, 2024. By scanning select RXBAR flavors with a smartphone, users can access 3D hologram messages from Matt James, offering training tips and motivational content.
The AR experience aims to inspire consumers to embrace a 'No B.S.' mentality and overcome wellness challenges. Available flavors include Chocolate Sea Salt, Blueberry, Strawberry, Peanut Butter, Chocolate Coconut, Pumpkin Spice, and all RXBAR Nut Butter and Oat varieties. This initiative combines RXBAR's commitment to simple ingredients with cutting-edge technology to provide added value to customers.
Kellanova has launched its Cheez-It Snap'd brand in the UK and Ireland, available in nearly 7,000 grocery stores. The launch features a reformulated recipe tailored to European tastes, with three flavors: Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion. The expansion is supported by a $20 million marketing campaign.
Cheez-It, a billion-dollar brand globally, has been successful due to continuous innovation and strategic global expansion. The European version adheres to local nutritional guidelines with reduced sodium and saturated fat. Kellanova aims to replicate the brand's U.S. success in Europe, targeting the region's love for cheese and growing demand for spicy flavors.
Imperial Dade, a leading North American distributor of foodservice packaging supplies, industrial products, and janitorial supplies, has appointed Fareed Khan as Chief Financial Officer, effective September 9, 2024. Khan brings over two decades of leadership experience, having previously served as CFO at JustFoodForDogs, Kellogg (NYSE: K), and US Foods. At Imperial Dade, Khan will oversee Accounting, Finance, Tax, Internal Audit, and Shared Services functions.
Khan's appointment is expected to strengthen Imperial Dade's financial strategies and support its continued growth. His experience in scaling distribution businesses and enhancing financial infrastructure aligns with the company's expansion goals. CEO Jason Tillis expressed enthusiasm about Khan's addition to the team, highlighting his strategic and financial acumen as key assets for driving Imperial Dade's robust growth.
Moe's Southwest Grill® is adding Cheez-It® crackers to its menu for a time starting September 3, 2024. Guests can add Cheez-It Original Crackers to any entrée at no extra cost while supplies last. This collaboration aims to enhance customization options and bring a cheesy crunch to Moe's offerings.
The crackers can be added to burritos, bowls, stacks, nachos, quesadillas, tacos, or served on the side with Moe's Famous Queso. This addition complements Moe's existing selection of over 20 fresh and free ingredients. The partnership follows Moe's recent collaborations, including Mike's Hot Honey and new protein options like Shredded Beef Birria and Tequila Lime Chicken.
Eggo, in partnership with Two Rivers Coffee Company, has launched Eggo Coffee, its first-ever caffeinated product. This new line combines the taste of Eggo waffles with premium coffee in five flavors: Blueberry, Chocolate Chip, Cinnamon Toast, Maple Syrup, and Vanilla. The coffee is available in K-Cup pods compatible with Keurig brewers, sold on Amazon, Walmart.com, Target.com, and TwoRiversDirect.com. Prices range from $7.99 for 12-count packs to $24.99 for 40-count packs.
To celebrate the launch and National Waffle Day, Eggo is opening a pop-up Eggo Coffee Café in NYC from August 21-25. Additionally, a nationwide giveaway will offer 20,000 free cups of coffee and waffles through eggogiveaway.com from August 21-25.
Nothing Bundt Cakes and Pop-Tarts® have collaborated to launch a -time 'Crazy Good' Frosted Strawberry Pop-Tarts cake flavor. Available from Aug. 19 to Sept. 1, 2024, this new Bundtlet features strawberry cake with baked-in Frosted Strawberry Pop-Tarts pieces, topped with cream cheese frosting, confetti sprinkles, and a Pop-Tarts Pastry Bite. The collaboration aims to bring a nostalgic taste to Nothing Bundt Cakes' offerings.
To promote the launch, Nothing Bundt Cakes is giving away two tickets to the Pop-Tarts® Bowl on Dec. 28 in Orlando. The brand is expanding its -time pop-up flavors, catering to the growing 'little treat' culture among Gen Z. Nothing Bundt Cakes offers various sizes and flavors of bundt cakes, including seasonal and gluten-free options.
Mars to acquire Kellanova for $35.9 billion, uniting two iconic snacking businesses. The all-cash transaction offers $83.50 per share, representing a 44% premium to Kellanova's unaffected 30-day average price. This strategic move will expand Mars' snacking portfolio, adding popular brands like Pringles, Cheez-It, and Pop-Tarts. The deal aims to accelerate Mars' ambition to double its snacking business in the next decade, enhancing its global reach and product diversity. The acquisition is expected to close in the first half of 2025, subject to shareholder and regulatory approvals. Both companies emphasize their commitment to sustainability and responsible marketing practices.