PRINGLES® AND MILLER LITE: TWO OF AMERICA'S FAVORITE COOKOUT STAPLES COMBINE THEIR ICONIC 'CRISP' FLAVORS FOR THE SNACK OF THE SUMMER

Rhea-AI Summary

Kellanova (NYSE: K) has announced a strategic collaboration with Miller Lite to launch -edition Pringles flavors combining beer and barbecue tastes. The new product line features two variants: Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat.

The Beer Can Chicken flavor combines savory roasted chicken with garlic and onion notes, while the Grilled Beer Brat features smokey flavors with black pepper, caramelized onion, and brown spice. Both variants incorporate Miller Lite's signature hoppy, malt beer aroma.

The -edition flavors will be available nationwide starting May 2025 while supplies last. This innovation represents the first-of-its-kind collaboration between these two brands, aimed at capturing the essence of summer cookouts in snack form.

Positive

• Strategic partnership with major beer brand Miller Lite expands market reach
• Product innovation demonstrates brand strength in premium snack segment
• Timing aligned with summer season to maximize sales potential
• Nationwide distribution ensures broad market coverage

Negative

• -time offering may restrict revenue potential
• Success dependent on consumer acceptance of unusual flavor combinations

Brand new flavors bring summer staples together for a first-of-its-kind flavor innovation from Pringles

CHICAGO, April 16, 2025 /PRNewswire/ -- Two things go hand in hand as the weather warms up: a crisp drink and a delicious snack. That's why the snacking masterminds at Pringles® tapped the brewing experts at Miller Lite for great tasting inspiration, debuting new limited-edition flavors inspired by beer-infused backyard barbecue favorites for a first-of-its-kind innovation from Pringles.

No need for a grill—limited-edition Pringles x Miller Lite crisps perfectly combine your favorite beer-infused barbeque staples, bringing all the best flavors of a cookout into a single can of snackable crisps. From Beer Can Chicken to Grilled Beer Brat, each mouthwatering Pringles flavor tastes like your favorite grilled foods and tantalizes taste buds with Miller Lite's hoppy, malt beer aroma.

"At Pringles, we're dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans' cravings to the market, no matter the occasion," said Mauricio Jenkins, US Head of Marketing for Pringles. "That's why we came together with the brewing geniuses at Miller Lite to bring our two iconic brands together. These crisps marry the best flavors of summer into one delicious bite that we can't wait for fans to experience. We hope the new flavors kick off grilling season on a deliciously crispy note."

The iconic flavors synonymous with cookout season include:

• Pringles® x Miller Lite Beer Can Chicken deliciously combines the flavor of savory roasted chicken complete with notes of garlic and onion with the authentic flavor of the Original Light Beer.
• Pringles® x Miller Lite Grilled Beer Brat has that smokey grilled brat flavor you know and love, with notes of black pepper, caramelized onion and brown spice. The authentic flavor of the Original Light Beer comes through in a hoppy, malt beer aroma.

"Whether or not you're a grill-master, who doesn't enjoy a beer and crisps as a summer snack?" said Ann Legan, VP of Marketing, Miller Family of Brands. "We know fans already infuse Miller Lite's iconic flavor into grilled staples, so bringing those same flavors into an ultimate savory snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them."

This grilling season, fans can get their hands on both Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat at retailers nationwide starting in May, available while supplies last. Visit Pringles.com to find the flavors at a store near you and follow @Pringles on your favorite social media platforms for more information and to keep up with the latest news. 

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®,and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Weber Shandwick
Shae Feldman
(312) 988-2008
SFeldman@webershandwick.com

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SOURCE Kellanova

FAQ

When will the new Pringles x Miller Lite flavors be available in stores?

The -edition flavors will be available nationwide starting May 2025 while supplies last.

What are the new Pringles x Miller Lite flavor combinations?

Two flavors: Beer Can Chicken (roasted chicken with garlic and onion) and Grilled Beer Brat (smokey brat with black pepper and caramelized onion), both featuring Miller Lite's beer aroma.

How does this collaboration affect Kellanova (K) product innovation strategy?

This represents Kellanova's first-of-its-kind flavor innovation for Pringles, demonstrating the company's commitment to creating unexpected flavor combinations and expanding its snack portfolio.

Where can consumers find these new Pringles x Miller Lite flavors?

Consumers can visit Pringles.com to find the flavors at nearby retailers nationwide.