KB HOME EXPANDS INTO ATLANTA MARKET AND CLOSES FIRST LAND DEAL

Rhea-AI Summary

KB Home (NYSE: KBH) is expanding into the Atlanta housing market and has closed its first land deal, acquiring 110 homesites.

Division President Bill Schmidt, a 35-year homebuilding veteran with deep Atlanta experience, will lead operations. The first community, Whitley Meadows in Bethlehem, Georgia, is expected to open in early 2027 with 2,000–3,100 sq. ft. homes and family-focused amenities.

Positive

• Entry into Atlanta, described as a top five U.S. housing market
• Acquisition of 110 homesites as first land deal in Atlanta region
• Planned Whitley Meadows community opening in early 2027
• Leadership by Division President with over 25 years in Atlanta market
• Community located in Gwinnett County with access to major highways

Negative

• None.

News Market Reaction – KBH

+2.06%

+2.06% Session close to close

In the May 21 session, KBH gained 2.06%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights KB Home’s strategic entry into the Atlanta area, starting with 110 home...

Analysis

This announcement highlights KB Home’s strategic entry into the Atlanta area, starting with 110 homesites and a planned Whitley Meadows opening in early 2027. It extends a recent stream of new-community launches across multiple states, reinforcing a growth-focused land and build-out strategy. Historically, similar announcements produced mixed stock reactions, so investors may monitor execution in Atlanta, absorption at new communities, and how the share price behaves while it remains below the 200-day moving average.

Key Figures

Homesites acquired: 110 homesites Home size range (low): 2,000 square feet Home size range (high): 3,100 square feet +5 more

8 metrics

Homesites acquired 110 homesites Initial Atlanta market land deal for Whitley Meadows

Home size range (low) 2,000 square feet Smaller end of planned Whitley Meadows homes

Home size range (high) 3,100 square feet Larger end of planned Whitley Meadows homes

Opening timeline Early 2027 Target opening of Whitley Meadows community

Homebuilding experience More than 35 years Bill Schmidt’s total homebuilding experience

Atlanta market experience Over 25 years Bill Schmidt’s experience specifically in Atlanta market

Price vs 52-week high -31.52% Distance from 52-week high of 68.71 before this news

Price vs 52-week low 6.87% Above 52-week low of 44.025 before this news

Historical Context

5 past events · Latest: May 15 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
May 15	New community launch	Positive	-3.9%	Opened Stevens Ridge community in Marysville, Washington with new amenities.
May 14	New community launch	Positive	+0.5%	Opened Sunset Oaks community in Maxwell, Texas with ENERGY STAR homes.
May 08	Master plan opening	Positive	-3.3%	Opened Arbor and Canopy at Parkview gated master plan in Fontana.
May 08	New community launch	Positive	+0.7%	Opened Bella Tierra Horizon community in East Tucson with amenities.
May 08	New community launch	Positive	+0.7%	Opened Hawthorn and Lambert at Cherry Ranch in Santa Rosa, California.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent community-launch announcements have been positive operationally but produced mixed price reactions, with both gains and notable selloffs on similar expansion news.

Recent Company History

Over the past weeks, KB Home has repeatedly highlighted geographic expansion and new community launches, including openings in Marysville, Washington; Maxwell, Texas; Fontana, California; Tucson, Arizona; and Santa Rosa, California. These events, all centered on new-home communities and master plans, have triggered both modest gains and declines (e.g., moves of -3.88% and -3.33%). Today’s Atlanta expansion continues this growth-driven narrative into another large housing market.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Experienced homebuilding leader, Bill Schmidt, to oversee KB Home's operations in the Atlanta area

ATLANTA, May 21, 2026 /PRNewswire/ -- KB Home (NYSE: KBH), one of the largest and most trusted homebuilders in the U.S., has announced its expansion into Atlanta, a top five housing market. Bill Schmidt, who joined the company in 2025 as Division President, leads KB Home's operations throughout the region, including land acquisition, construction, sales and customer service. The company has acquired 110 homesites in the Atlanta market and will open its first new-home community, Whitley Meadows, in early 2027. This represents the first of many new communities the company anticipates opening in the greater Atlanta area in the coming years.

KB HOME EXPANDS INTO ATLANTA MARKET AND CLOSES FIRST LAND DEAL

Schmidt brings more than 35 years of homebuilding experience, including over 25 years in the Atlanta market with national and local homebuilders. Since joining KB Home last year, he has been instrumental in establishing the company's strategy in Atlanta and positioning the division for future growth. He holds a Bachelor of Science degree in Landscape Architecture and Planning from University of Florida and a Master of Business Administration degree in Real Estate Development from Nova Southeastern University.

"Bill's broad experience across multiple disciplines, combined with his deep knowledge of the Atlanta housing market, has been invaluable as we establish our presence in the region," said Vince DePorre, Regional President of KB Home. "We are excited about the long-term opportunities in Atlanta and look forward to growing our footprint in the market in the years ahead."

Whitley Meadows, KB Home's new single-family home community opening early next year, is located in Bethlehem, Georgia, a city known for its family friendly atmosphere and small-town charm. The community will offer homes ranging from 2,000 to 3,100 square feet. Planned amenities include a pool, cabana, playground and walking trails. Situated in Gwinnett County and zoned for highly rated schools, Whitley Meadows also provides easy access to State Road 316 and Interstate 85 for an easy commute to major employment centers throughout the region.

For more information on KB Home, call 888-KB-HOMES or visit kbhome.com.

About KB Home
KB Home is one of the largest and most trusted homebuilders in the U.S. We operate in 49 markets, have built over 700,000 quality homes in our nearly 70-year history, and are honored to be one of the top customer-ranked national homebuilders based on third-party buyer surveys. What sets KB Home apart is building strong, personal relationships with every customer and creating an exceptional experience that offers our homebuyers the ability to personalize their home based on what they value at a price they can afford. As the industry leader in sustainability, KB Home has achieved one of the highest residential energy-efficiency ratings and delivered more ENERGY STAR^® certified homes than any other builder, helping to lower the total cost of homeownership. For more information, visit kbhome.com.

For Further Information:

Cara Kane, KB Home
321-299-6844 or
ckane@kbhome.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/kb-home-expands-into-atlanta-market-and-closes-first-land-deal-302778292.html

SOURCE KB Home

FAQ

What did KB Home (KBH) announce about its expansion into the Atlanta market?

KB Home announced its expansion into the Atlanta housing market, including its first closed land deal. According to KB Home, the company acquired 110 homesites and plans multiple new communities in the greater Atlanta area over the coming years.

How many homesites did KB Home (KBH) acquire in its first Atlanta land deal?

KB Home acquired 110 homesites in the Atlanta market as its first land deal. According to KB Home, these homesites will support Whitley Meadows and future new-home communities planned across the greater Atlanta region.

Who will lead KB Home's Atlanta division and what is his experience?

Bill Schmidt will lead KB Home's Atlanta division as Division President. According to KB Home, he has more than 35 years of homebuilding experience, including over 25 years in the Atlanta market, and has helped shape the company’s Atlanta growth strategy.

When will KB Home's Whitley Meadows community near Atlanta open?

Whitley Meadows is expected to open in early 2027 as KB Home’s first Atlanta-area community. According to KB Home, the single-family development in Bethlehem, Georgia will be the first of many communities planned for the greater Atlanta region.

What types of homes and amenities will KB Home offer at Whitley Meadows?

Whitley Meadows will feature single-family homes ranging from 2,000 to 3,100 square feet. According to KB Home, planned community amenities include a pool, cabana, playground and walking trails, targeting buyers seeking a family-friendly, small-town environment near Atlanta.

Where is KB Home's Whitley Meadows community located and what are its commute options?

Whitley Meadows is located in Bethlehem, Georgia, within Gwinnett County. According to KB Home, the community offers easy access to State Road 316 and Interstate 85, supporting commutes to major employment centers throughout the Atlanta region.