SNAPPLE® NAMED OFFICIAL TEA PARTNER OF THE NEW YORK KNICKS, NEW YORK RANGERS AND MADISON SQUARE GARDEN

Rhea-AI Summary

Keurig Dr Pepper (KDP) has announced a multi-year partnership making Snapple® the Official Tea Partner of the New York Knicks, New York Rangers, and Madison Square Garden. The partnership includes a new Snapple Mini Mart concession stand with NYC theming and introduces six Snapple flavors throughout the arena.

The agreement features exclusive product sampling opportunities at Knicks and Rangers games, digital signage presence on GardenVision, and promotional activities during Arena Concert Series events. Snapple will offer both regular and zero sugar varieties including Raspberry Tea, Half n' Half Lemonade Iced Tea, Peach Tea, and Lemon Tea at select concession stands.

This strategic partnership represents a homecoming for Snapple, which was founded in Brooklyn, NY in 1972, and aims to expand the brand's reach in its birthplace while connecting with a global audience at MSG venues.

Positive

• Strategic expansion in key NYC market through partnership with major sports/entertainment venue
• Enhanced brand visibility through dedicated concession space and digital signage
• Direct access to large consumer base through sampling opportunities at high-profile events
• Diversification of product offering with both regular and zero sugar options

Negative

• None.

Insights

Consumer Brands Analyst

This partnership represents a marketing visibility play for KDP's Snapple brand rather than a material financial catalyst. While the multi-year agreement with Madison Square Garden entities creates valuable brand exposure, its impact on KDP's $15+ billion annual revenue will likely be minimal.

The strategic value lies in reinforcing Snapple's New York heritage (founded in Brooklyn in 1972) through a dedicated "Snapple Mini Mart" concession space, digital signage during games, and sampling opportunities at one of the world's most iconic venues. This provides Snapple with:

• Direct exposure to millions of annual visitors
• Association with premium New York sports franchises
• Opportunities to showcase product innovations
• Reinforcement of its authentic New York identity

Within KDP's portfolio of 125+ brands, this represents normal-course marketing activity rather than a financial inflection point. The partnership lacks disclosed financial terms but follows the standard playbook of venue partnerships designed to maintain brand relevance in the competitive ready-to-drink beverage category.

For investors, this announcement signals KDP's continued investment in building brand equity through experiential marketing but doesn't materially alter the investment thesis. The partnership represents appropriate brand stewardship but falls within expected marketing activities for a major beverage company.

Partnership Expands Snapple Tea's Presence in its Hometown of New York, Offering Product Sampling, a Snapple Concession Space and More at Concerts, Comedy Shows, and Knicks and Rangers Games

NEW YORK, April 10, 2025 /PRNewswire/ -- Madison Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports") and Madison Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG Entertainment") announced today a multi-year agreement with Snapple®, a beverage brand of Keurig Dr Pepper (KDP), making the brand the Official Tea Partner of the New York Knicks, New York Rangers, The Garden and MSG's Arena Concert Series.

The partnership brings Snapple's beloved tea beverages to MSG through a brand-new, dedicated and fully-branded concession stand, the "Snapple Mini Mart." The stand is New York City themed, including a "Statue of Liber-Tea" photo opportunity and Knicks, Rangers and MSG signage, located outside Section 111 on the Sixth Floor Concourse, and open for public events at the arena.

As the Official Tea Partner of the Knicks and Rangers, Snapple will be featured on in-venue digital signage throughout the arena on game days, including on GardenVision during select home games. Fans attending Knicks and Rangers games will have access to exclusive sampling opportunities from Snapple, providing them with a chance to be among the first to taste the latest innovations from the brand.

Additionally, as the Official Tea Partner of the Arena Concert Series, Snapple will be showcased on select digital signage during Arena Concert Series shows and will have the opportunity to create and conduct sweepstakes for fans in connection with the Concert Series.

Throughout the partnership, six Snapple flavors will be available for purchase at select concession stands throughout the arena, including Zero Sugar Raspberry Tea, Half n' Half Lemonade Iced Tea, Peach Tea, Zero Sugar Peach Tea, Lemon Tea, and Zero Sugar Lemon Tea.

"We're excited to welcome Snapple as the Official Tea Partner of the Knicks, Rangers, The Garden and the Arena Concert Series. The addition of their New York City inspired concession stand is a perfect way to highlight their connection to the city, while also offering guests a variety of premium beverage options," said Doug Jossem, EVP, Global Sports & Entertainment Partnerships, MSG Sports and MSG Entertainment. "Together, we will continue to deliver exceptional experiences to our fans in the city and beyond."

"Snapple's partnership with The World's Most Famous Arena allows us to reach existing and new fans in the brand's birthplace of New York City, while expanding to a global audience seeking flavorful beverages and experiences," said Derek Dabrowski, Senior Vice President of Brand Marketing, U.S. Refreshment Beverages at Keurig Dr Pepper. "We look forward to Snapple being a part of the fun and joy that comes from an experience at The Garden as we bring these two New York icons together."

Snapple has a rich history that dates back to the brand's founding in 1972 by three childhood friends in Brooklyn, New York. Since then, the brand has excelled in developing innovative ready-to-drink teas and juice drinks with a current range of 27 flavors that include fun, collectible bottle caps with quirky facts. Visit snapple.com or follow on TikTok and Instagram (@Snapple) to stay up to date on the latest news from the brand.

About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company's portfolio includes a collection of world-renowned venues – New York's Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.   

About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com.

About Snapple
Snapple, a brand of Keurig Dr Pepper (KDP), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in New York and is now available throughout the United States. Snapple prides itself on developing, producing, and marketing a wide variety of premium beverages, including ready-to-drink teas and juice drinks. For more information, visit Snapple.com or KeurigDrPepper.com. For the brand's latest news and updates, follow Snapple at Facebook.com/Snapple or Instagram.com/Snapple.

About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion, we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram.

Contacts:
For MSG Sports and MSG Entertainment:
msgspr@msg.com
msgepr@msg.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/snapple-named-official-tea-partner-of-the-new-york-knicks-new-york-rangers-and-madison-square-garden-302425603.html

SOURCE Madison Square Garden Sports Corp.

FAQ

What does the MSG partnership mean for KDP's market presence in New York?

The partnership expands Snapple's presence in its hometown through exclusive concession rights, product sampling, and digital advertising at MSG venues, reaching both local and global audiences.

Which Snapple products will be available at Madison Square Garden under the new partnership?

Six flavors will be available: Zero Sugar Raspberry Tea, Half n' Half Lemonade Iced Tea, Peach Tea, Zero Sugar Peach Tea, Lemon Tea, and Zero Sugar Lemon Tea.

What promotional opportunities does the MSG partnership provide for KDP's Snapple brand?

The partnership includes digital signage on GardenVision, exclusive sampling opportunities at games, sweepstakes for concert events, and a branded Snapple Mini Mart concession stand.

How will Snapple integrate with New York sports teams under this agreement?

Snapple becomes the Official Tea Partner of the NY Knicks and NY Rangers, featuring brand visibility during home games and exclusive fan sampling opportunities.