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KellyOCG Named No. 1 Provider on HRO Today's 2026 Baker's Dozen Customer Satisfaction Ratings for MSP

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KellyOCG, the outsourcing and consulting business of Kelly (Nasdaq: KELYA), was ranked No. 1 overall on HRO Today's 2026 Baker's Dozen Customer Satisfaction Ratings for MSP in Contingent Labor Resourcing and Management.

KellyOCG placed No. 1 in Quality of Service, No. 2 in Breadth of Service, and No. 3 in Size of Deal. The company highlights its integrated enterprise talent management model, built on four pillars and supported by its proprietary Helix and Sevayo platforms, which provide workforce data, predictive analytics, and AI-based decision support. KellyOCG serves clients across North America, LATAM, APAC, and EMEA and has received multiple recent recognitions for total workforce solutions and contingent workforce management.

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News Market Reaction – KELYA

+3.69%
+3.69% Session close to close

In the May 21 session, KELYA gained 3.69%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement underscores KellyOCG’s positioning as a leading managed service provider, with a N...
Analysis

This announcement underscores KellyOCG’s positioning as a leading managed service provider, with a No. 1 ranking in MSP and top scores for service quality and breadth. It reinforces a narrative seen in recent headlines, where industry awards and recognitions followed a period of mixed financial results. Investors may watch how these strengths in client satisfaction and AI-enabled workforce solutions relate to future earnings, margin performance, and the company’s broader strategic transition.

Key Figures

MSP ranking: No. 1 Quality of Service rank: No. 1 Breadth of Service rank: No. 2 +5 more
8 metrics
MSP ranking No. 1 HRO Today 2026 Baker's Dozen Customer Satisfaction Ratings for MSP
Quality of Service rank No. 1 HRO Today 2026 Baker's Dozen category
Breadth of Service rank No. 2 HRO Today 2026 Baker's Dozen category
Size of Deal rank No. 3 HRO Today 2026 Baker's Dozen category
Business evolution period 24 months Timeframe over which KellyOCG evolved to integrated talent model
Core pillars 4 Governance/consultation, talent access, supply chain, workforce visibility pillars
Years pioneering MSP 25+ years KellyOCG track record in the MSP model
Geographic regions served 4 regions North America, LATAM, APAC, and EMEA

Historical Context

5 past events · Latest: May 19 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
May 19 Staffing rankings Positive +0.1% Forbes ranked Kelly No. 2 on U.S. staffing and recruiting firm lists.
May 07 Earnings release Negative -0.9% Q1 2026 revenue declined with operating loss and lower adjusted EBITDA margin.
May 04 Therapy awards Positive +1.0% Kelly Pediatric Therapy honored top providers with cash awards and school donations.
May 04 Education awards Positive +1.0% Kelly Education named Substitute Educators of the Year with financial recognition.
Apr 23 Earnings call notice Neutral -1.1% Announced timing and access details for Q1 2026 earnings conference call.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive corporate reputation and recognition news has generally coincided with modestly positive price reactions, while earnings drove a mild decline.

Recent Company History

Over the past month, Kelly has reported mixed fundamentals but steady brand and service recognition. Q1 2026 earnings on May 7 showed revenue of $1.0B with a year-over-year decline and an operating loss, which coincided with a -0.92% move. In contrast, recognition-focused releases, such as Forbes’ No. 2 rankings on May 19 and education and pediatric therapy awards on May 4, saw small positive moves around +1%. Today’s top MSP ranking continues this pattern of reputational strength amid operational transition.

Key Terms

managed service provider, ai-driven analytics, agentic ai, voice ai, +3 more
7 terms
managed service provider technical
"The Baker's Dozen Customer Satisfaction Ratings™ for MSP in Contingent Labor Resourcing"
A managed service provider (MSP) is a company that remotely runs and maintains another organization’s technology systems—like networks, servers, security, or cloud services—on a continuous, contract basis. Think of it as hiring a building superintendent who ensures everything runs, gets fixed quickly, and is upgraded when needed. For investors, MSPs matter because they typically generate steady, recurring income, reduce client churn, and concentrate operational and security risks that affect profitability and growth.
ai-driven analytics technical
"their AI-driven analytics support for decision making, and their commitment"
AI-driven analytics uses computer algorithms that learn from large amounts of data to spot patterns, make predictions, and generate actionable insights more quickly than a person could. For investors it matters because these tools can highlight opportunities or risks earlier and more consistently—like a smart assistant scanning thousands of reports and charts—helping inform buy/sell decisions while still depending on data quality and assumptions.
agentic ai technical
"predictive analytics, and agentic AI decision support across the talent lifecycle"
Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.
voice ai technical
"Advanced capabilities, including a talent navigation system, voice AI, interview"
Voice AI is software that listens to and speaks with people, turning natural conversation into actions like answering questions, issuing commands, or creating synthetic voices — think of it as teaching a digital receptionist to understand and respond like a human. It matters to investors because it can open new revenue streams, cut service costs and speed product adoption, but also brings privacy, accuracy and regulatory risks that affect a company’s growth and valuation.
rpo technical
"solutions that cut across MSP, RPO, staffing, services procurement, and direct sourcing"
Remaining Performance Obligations (RPO) is the total value of contracted revenue not yet delivered or recognized. It includes deferred revenue and backlog from signed contracts. RPO shows investors how much future revenue is already locked in.
services procurement technical
"solutions that cut across MSP, RPO, staffing, services procurement, and direct sourcing"
Services procurement is the process a company uses to find, hire and manage outside providers who perform work or deliver specialized services rather than physical goods. Think of it like hiring contractors for different jobs around a house: the choices affect quality, timing and cost. For investors, services procurement matters because it influences a company’s expenses, operational reliability, compliance and ability to scale, all of which can affect profits and risk.
statement of work technical
"PEAK Matrix® for Services Procurement/Statement of Work."
A statement of work (SOW) is a written agreement that spells out what work will be done, who will do it, when it will be finished, how success is measured, and how payment will be handled. Think of it as a detailed recipe and timeline for a project that both sides sign off on. For investors, an SOW matters because it creates predictable revenue and obligations, clarifies milestones and risks, and helps assess whether a company can deliver on contracts and meet financial forecasts.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Business ranks first in Quality of Service, No. 2 in Breadth of Service, No. 3 in Size of Deal categories

TROY, Mich., May 21, 2026 (GLOBE NEWSWIRE) -- KellyOCG®, the outsourcing and consulting business of Kelly® (Nasdaq: KELYA, KELYB), a global workforce strategy and solutions provider, has claimed the top spot on HRO Today's 2026 Baker's Dozen Customer Satisfaction Ratings™ for MSP in Contingent Labor Resourcing and Management. KellyOCG also ranks No. 1 in Quality of Service, No. 2 in Breadth of Service, and No. 3 in Size of Deal.

Being named the top managed service provider (MSP) by HRO Today reflects KellyOCG’s relentless focus on client outcomes and innovation. The Baker's Dozen rankings are determined exclusively by feedback from buyers through an online survey and are a direct reflection of client experience and satisfaction with top MSPs globally.

"KellyOCG continues to be a dominant global player in the workforce services and total workforce solutions sector," Elliot Clark, CEO of HRO Today, said. "Their top ranking as a Contingent Labor Managed Service Provider is directly related to their customer service ethos, their innovative platform technology, their AI-driven analytics support for decision making, and their commitment to providing full-featured support in a variety of industries in multiple geographies."

Over the past 24 months, KellyOCG has evolved its business, moving to an integrated enterprise talent management model that helps clients replace fragmented operations, compliance gaps, and cost overruns with a unified workforce strategy that delivers agility, efficiency, and strategic foresight. The business is built on four core pillars: governance, consultation, and innovation; talent channel access and guidance; supply chain engagement and administration; and workforce visibility, analytics, and insights.

Underpinning this model is an integrated technology ecosystem anchored by the proprietary Helix and Sevayo® platforms, delivering workforce data, predictive analytics, and agentic AI decision support across the talent lifecycle. Advanced capabilities, including a talent navigation system, voice AI, interview coaching technology, and an AI-driven natural language interface, elevate the candidate experience and help organizations navigate costs, timelines, market conditions, and skills availability before requisitions are created.

"We thank our clients and industry partners for their ongoing collaboration and trust. It is their confidence in us that makes a recognition like this meaningful," said Debra Timmerman, president of Global MSP Solutions at KellyOCG.

"The workforce landscape is growing increasingly complex, characterized by heightened cost pressures, evolving compliance needs, skills shortages, and the rapid advancement of AI and automation,” Timmerman said. “Clients are seeking unified, strategic solutions that cut across MSP, RPO, staffing, services procurement, and direct sourcing, and we deliver these solutions through a seamless and interconnected talent ecosystem powered by Helix and Sevayo. As the market enters a new phase, we remain deeply committed to shaping the future of work and helping organizations not just adapt but thrive."

KellyOCG pioneered the MSP model more than 25 years ago and continues to lead workforce innovation by anticipating future trends and challenging industry norms. The business serves clients across North America, LATAM, APAC, and EMEA.

Other recent KellyOCG honors include its No. 1 ranking on HRO Today's 2025 Total Workforce Solutions Baker's Dozen Customer Satisfaction Ratings, the business' designation as a Leader on Everest Group's 2025 PEAK Matrix® for Contingent Workforce Management/MSP, and its recognition as a Leader and Star Performer on Everest Group's 2025 PEAK Matrix® for Services Procurement/Statement of Work.

About KellyOCG®
KellyOCG®, the outsourcing and consulting business of leading workforce strategy and solutions provider Kelly®, powers organizations with the people and technologies that drive businesses forward — faster. We set the industry standard with world-class workforce strategies, market expertise, predictive intelligence, and trusted consultation for top global companies. With decades of proven results and a relentless commitment to innovation, we don't just help clients achieve goals. We enable them to conquer their most complex workforce challenges.

Clients around the globe rely on us to deliver exceptional managed service provider (MSP), services procurement, direct sourcing, recruitment process outsourcing (RPO), and total talent management solutions. Our Helix and Sevayo® technology platforms accelerate enterprise-wide, data-driven decision-making. As trailblazers of the MSP model for over 25 years, we cut through complexity and deliver measurable impact, fueling decades of workforce innovation and consistently surpassing clients’ expectations.

About Kelly®
Kelly Services, Inc. (Nasdaq: KELYA, KELYB) helps companies recruit and manage skilled workers and helps job seekers find great work. Since inventing the staffing industry in 1946, we have become experts in the many industries and local and global markets we serve. With a network of suppliers and partners around the world, we connect more than 375,000 people with work every year. Our suite of outsourcing and consulting solutions ensures companies have the people they need, when and where they are needed most. Headquartered in Troy, Michigan, we empower businesses and individuals to access limitless opportunities in industries such as science, engineering, technology, education, manufacturing, retail, finance, and energy. Revenue in 2025 was $4.3 billion. Learn more at kellyservices.com.

Media Contact
Christian Taske
248-561-8823
christian.taske@kellyservices.com

This press release was published by a CLEAR® Verified individual.


FAQ

What ranking did KellyOCG (Nasdaq: KELYA) receive in HRO Today's 2026 Baker's Dozen MSP ratings?

KellyOCG was ranked No. 1 overall in HRO Today's 2026 Baker's Dozen Customer Satisfaction Ratings for MSP. According to Kelly, it also placed No. 1 in Quality of Service, No. 2 in Breadth of Service, and No. 3 in Size of Deal.

How did KellyOCG perform in specific categories of HRO Today's 2026 Baker's Dozen MSP list?

KellyOCG ranked No. 1 in Quality of Service, No. 2 in Breadth of Service, and No. 3 in Size of Deal. According to Kelly, these rankings are based solely on buyer feedback from an online survey measuring client satisfaction with managed service providers.

What is KellyOCG's enterprise talent management model mentioned in the 2026 HRO Today recognition?

KellyOCG has moved to an integrated enterprise talent management model over the past 24 months. According to Kelly, it is built on four pillars: governance and innovation, talent channel guidance, supply chain engagement, and workforce visibility with analytics to replace fragmented operations and cost overruns.

How do Helix and Sevayo platforms support KellyOCG's MSP services for KELYA clients?

Helix and Sevayo are proprietary platforms that anchor KellyOCG's integrated technology ecosystem. According to Kelly, they deliver workforce data, predictive analytics, agentic AI decision support, talent navigation, voice AI, interview coaching, and a natural language interface across the talent lifecycle to aid client decision-making.

In which regions does KellyOCG provide MSP and workforce solutions as of May 2026?

KellyOCG serves managed service and workforce solutions clients across North America, LATAM, APAC, and EMEA. According to Kelly, the business has operated in MSP for more than 25 years and continues to support organizations in multiple industries and geographies globally.

What other recent recognitions has KellyOCG received besides the 2026 MSP Baker's Dozen ranking?

KellyOCG was ranked No. 1 on HRO Today's 2025 Total Workforce Solutions Baker's Dozen ratings. According to Kelly, it is also designated a Leader on Everest Group's 2025 PEAK Matrix for Contingent Workforce Management/MSP and a Leader and Star Performer for Services Procurement/Statement of Work.