KeyBank Partners with Ohio State Football Star Jeremiah Smith to Inspire Communities and Launch 'The KeyBank Financial Playbook' Campaign
KeyBank (NYSE: KEY) has announced a strategic partnership with Ohio State Buckeyes wide receiver Jeremiah Smith to launch "The KeyBank Financial Playbook" campaign. This social-first initiative combines football strategy with financial education to engage younger audiences and strengthen community impact across Ohio.
The partnership includes exclusive rights to Smith's name, image, and likeness in the banking category and support of KeyBank's charitable initiatives. Smith, a sophomore and projected Heisman contender, will help deliver financial education through football-themed content. KeyBank, with assets of approximately $185 billion as of June 30, 2025, operates across 15 states through approximately 1,000 branches and 1,200 ATMs.
KeyBank (NYSE: KEY) ha annunciato una partnership strategica con Jeremiah Smith, wide receiver degli Ohio State Buckeyes, per lanciare la campagna "The KeyBank Financial Playbook". Questa iniziativa incentrata sui social unisce tattiche del football e educazione finanziaria per coinvolgere il pubblico più giovane e rafforzare l'impatto comunitario in Ohio.
La collaborazione comprende i diritti esclusivi sul nome, immagine e somiglianza di Smith nella categoria bancaria e il sostegno alle iniziative benefiche di KeyBank. Smith, sophomore e candidato potenziale all'Heisman, contribuirà a diffondere l'educazione finanziaria tramite contenuti a tema football. KeyBank, con attivi di circa 185 miliardi di dollari al 30 giugno 2025, opera in 15 stati con circa 1.000 filiali e 1.200 sportelli ATM.
KeyBank (NYSE: KEY) ha anunciado una alianza estratégica con Jeremiah Smith, receptor de los Ohio State Buckeyes, para lanzar la campaña "The KeyBank Financial Playbook". Esta iniciativa enfocada en redes sociales combina la estrategia del fútbol americano con la educación financiera para atraer a audiencias jóvenes y aumentar el impacto comunitario en Ohio.
La asociación incluye derechos exclusivos sobre el nombre, la imagen y la semejanza de Smith en la categoría bancaria y el apoyo a las iniciativas benéficas de KeyBank. Smith, estudiante de segundo año y posible candidato al Heisman, ayudará a difundir educación financiera mediante contenidos con temática de fútbol. KeyBank, con activos de aproximadamente 185.000 millones de dólares al 30 de junio de 2025, opera en 15 estados a través de unas 1.000 sucursales y 1.200 cajeros automáticos.
KeyBank (NYSE: KEY)가 오하이오 주립대 버클레이스 와이드리시버 Jeremiah Smith과 전략적 파트너십을 맺고 "The KeyBank Financial Playbook" 캠페인을 시작한다고 발표했습니다. 이 소셜 중심 캠페인은 미식축구 전술과 금융 교육을 접목해 젊은 층과 소통하고 오하이오 지역사회에 대한 영향력을 강화하려는 목적입니다.
이번 파트너십에는 뱅킹 부문에서 Smith의 이름, 초상 및 퍼블릭 이미지에 대한 독점 권리과 KeyBank의 자선 활동 지원이 포함됩니다. Smith는 2학년으로 하이즈먼 유력 후보로 거론되며, 미식축구 테마의 콘텐츠를 통해 금융 교육을 전할 예정입니다. KeyBank는 2025년 6월 30일 기준 자산 약 1,850억 달러를 보유하고 있으며, 약 1,000개 지점과 1,200대 ATM을 통해 15개 주에서 영업하고 있습니다.
KeyBank (NYSE: KEY) a annoncé un partenariat stratégique avec Jeremiah Smith, receveur des Ohio State Buckeyes, pour lancer la campagne "The KeyBank Financial Playbook". Cette initiative axée sur les réseaux sociaux mêle stratégie de football et éducation financière afin de toucher un public jeune et d'accroître l'impact communautaire dans l'Ohio.
Le partenariat inclut les droits exclusifs sur le nom, l'image et la ressemblance de Smith dans la catégorie bancaire, ainsi que le soutien aux actions caritatives de KeyBank. Smith, étudiant en deuxième année et candidat potentiel au Heisman, contribuera à diffuser l'éducation financière via des contenus sur le thème du football. KeyBank, avec environ 185 milliards de dollars d'actifs au 30 juin 2025, opère dans 15 États via environ 1 000 agences et 1 200 distributeurs automatiques.
KeyBank (NYSE: KEY) hat eine strategische Partnerschaft mit Jeremiah Smith, Wide Receiver der Ohio State Buckeyes, angekündigt, um die Kampagne "The KeyBank Financial Playbook" zu starten. Diese social-first Initiative verbindet Football-Strategien mit Finanzbildung, um jüngere Zielgruppen anzusprechen und die Community-Wirkung in Ohio zu stärken.
Die Partnerschaft umfasst exklusive Rechte an Smiths Namen, Bild und Ähnlichkeit im Bankensektor sowie die Unterstützung von KeyBanks gemeinnützigen Projekten. Smith, ein Sophomore und potenzieller Heisman-Kandidat, wird finanzielle Bildung durch football-bezogene Inhalte vermitteln. KeyBank verfügt über Vermögenswerte von rund 185 Milliarden US-Dollar per 30. Juni 2025 und ist in 15 Bundesstaaten mit etwa 1.000 Filialen und 1.200 Geldautomaten tätig.
- Strategic partnership with high-profile athlete expands brand reach to younger demographics
- Exclusive banking category rights to Smith's name, image, and likeness
- Leverages KeyBank's 200-year heritage with modern social-first approach
- Enhances community engagement and financial education initiatives
- None.
Social-first initiative combines football strategy with financial education to empower young audiences and strengthen community impact across
The collaboration will launch a new social-first campaign, "The KeyBank Financial Playbook," designed to empower individuals with financial knowledge through engaging, football-themed content. The initiative combines Smith's athletic achievements with KeyBank's commitment to financial wellness, creating a unique platform to reach younger audiences and sports fans across
Smith, a sophomore at The Ohio State University, has shattered freshman records and is a projected Heisman contender and first-round NFL draft pick. He brings a rapidly growing social media presence and an authentic personal brand.
"Jeremiah Smith is more than a football phenom, he's a role model for young people, a passionate advocate for education and believes in the power of community and collaboration," said Patty Jurca, KeyBank Chief Brand Officer. "His commitment to using his platform for good aligns perfectly with KeyBank's purpose: to help our clients, our colleagues and our communities thrive."
The partnership also includes exclusive rights to Smith's name, image and likeness in the banking category, and support of KeyBank's charitable initiatives.
"Partnering with KeyBank is an opportunity to make a real impact off the field. As a student-athlete, I see firsthand how important financial literacy is for young people and families," said Smith. "KeyBank has long been a leader in the financial services industry and a pillar in the state of
"Jeremiah's influence reaches far beyond the football field," added Lara DeLeone, KeyBank Central Ohio Market President. "He's a powerful voice for the next generation, and we're proud to work with him to unlock new opportunities for our clients and communities."
ABOUT KEYCORP
In 2025, KeyCorp celebrates its bicentennial, marking 200 years of service to clients and communities from
Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout
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SOURCE KeyBank
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