Capri Sun Tests Its Biggest Pouch Yet – and Fans Could Help Make it Permanent
Capri Sun is piloting a supersized pouch online and using fan feedback to decide if it should join the permanent product range.
After nearly five decades of the iconic pouch, Capri Sun is answering fans’ No. 1 request and going bigger with a pouch roughly three times the juice
KEY SUMMARY BULLETS:
- Capri Sun is testing the new Big Pouch featuring roughly three times the juice of a classic pouch - in response to thousands of fan requests for a bigger format.
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The limited-edition Big Pouch will be released exclusively on Walmart.com beginning Sept. 21 in a series of daily drops through Sept. 24 for
$6 - Fans can share feedback using #CapriSunBigPouch to help determine whether the Big Pouch earns a permanent spot in the Capri Sun lineup.
After nearly five decades of the iconic pouch, Capri Sun is answering fans’ No. 1 request and going bigger with a pouch roughly three times the juice.
WHY CAPRI SUN CREATED THE BIG POUCH
The iconic foil pouch — and the nostalgic ritual of slurping and squeezing every last drop out of it — has long been part of what fans love about the Capri Sun experience. That love has also left many wishing there were simply more of it, with thousands of comments and posts across social media asking Capri Sun to go bigger. Now, Capri Sun is supersizing the nostalgic experience with the Big Pouch. Before all fans can get their hands on a Capri Sun Big Pouch, the brand is celebrating a select few fans that have been continually asking for a bigger pouch.
“Capri Sun fans have strong feelings about the pouches that shaped their childhoods, and that passion plays an important role in how we think about innovation,” said Claire Lukaszewski, Associate Brand Director of Capri Sun. “There’s an emotional connection to this brand that spans generations, and we don’t take that for granted. We want our fans to have a meaningful role in shaping what we do and the Big Pouch is one way we’re putting that belief into practice.”
PUTTING POWER IN FANS’ HANDS
The Big Pouch is a limited-edition test-and-learn to see just how big the appetite for BIG really is. Fans who snag a pouch are encouraged to share their feedback using #CapriSunBigPouch. If the response is juicy enough, this could be the start of something BIG.
The Big Pouch builds on Capri Sun’s recent limited-edition drops, including Capri Sun Straw Pops, as the brand continues to find unexpected and new ways to reimagine the iconic Capri Sun experience for generations of fans.
As the brand synonymous with summer, Capri Sun isn’t letting the season slip away without one last splash. Starting Monday September 21, a limited number of Big Pouches will be released in a series of daily drops for
ABOUT THE KRAFT HEINZ COMPANY
Kraft Heinz (NYSE: KHC) is one of the world’s largest food and beverage companies, with approximately
1 Capri Sun Call Center (2023)
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Media Contacts
The Kraft Heinz Company
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Source: The Kraft Heinz Company