Nextdoor Launches AI-Powered Click Optimisation to Propel Hyperlocal Advertising

Key Terms

impressions technical

Impressions are the count of times a piece of content or advertisement is displayed to users, whether or not they click or interact with it. Think of impressions like the number of times a billboard is seen on a busy road: higher impressions mean more people were exposed to the message, which helps investors gauge a company’s marketing reach, brand visibility, and the potential audience size that could convert into customers or sales.

AI-powered technical

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

machine learning technical

Machine learning is a set of computer programs that learn patterns from large amounts of data and improve their predictions or decisions over time, like a recipe that gets better each time it’s adjusted based on taste tests. For investors it matters because these systems can speed up analysis, spot trends or risks humans might miss, automate routine work, and potentially create competitive advantages or cost savings that affect a company’s performance.

return on investment (ROI) financial

Return on investment (ROI) measures how much money you gain or lose compared with what you originally put in, usually shown as a percentage. Investors use it to compare the efficiency of different investments—like checking miles per gallon when choosing a car—so you can see which option gives the biggest payoff for each dollar, helping weigh potential reward against cost and risk.

New advanced tools boost ROI for advertisers, including Verisure, delivering four times more clicks for the same budget

LONDON--(BUSINESS WIRE)-- Nextdoor (NYSE: NXDR), the essential neighbourhood network, today launches its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country.

New advanced tools boost ROI for advertisers delivering four times more clicks for the same budget

Part of Nextdoor’s smart advertising suite expansion, the feature will provide advertisers with enhanced performance across the entire marketing funnel, improving click-through rates (CTR) and driving deeper campaign engagement. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% in CTR compared to cost per thousand (CPM) bidding, close to doubling their previous engagement. The cost-per-click was also reduced by a median of 75% in testing, delivering four times more clicks for the same budget.

Today’s announcement builds on the launch of Nextdoor’s unified proprietary Ads Manager (NAM), which has brought stronger performance, richer targeting and deeper control across both managed and self-serve campaigns and launched in the UK during Q3 2025. With click optimisation, Nextdoor is marking the next chapter in this innovation journey, as advertisers tap into NAM’s AI-powered optimisation to drive significantly improved performance, more clicks and make every pound of media spend work harder.

This new solution offers dual value: advertisers achieve better results with neighbourhood-level precision, while neighbours benefit from ads that reflect their everyday local context, enriching the experience for both brands and the community.

With over 10 million verified neighbours, reaching 1 in 4 UK households, Nextdoor is the leading platform for hyperlocal advertising at scale. Optimised for a unique UK audience, Nextdoor connects brands with a high-trust community of decision-makers, driving quality traffic from neighbours ready to act. This transforms local relevance into measurable business impact.

In addition to click optimisation, Nextdoor has also introduced several other features to drive improved results for advertisers:

• Max impression optimisation: Advertisers can now maximise their ad exposure by delivering the highest possible number of impressions within their target audience.
• Expanded video formats: New flexible video ad formats, including 1x1 aspect ratio (square) and Carousel offer enhanced visual storytelling and deeper engagement metrics.
• AI Tools (Pilot): Full suite of AI tools including targeting and delivery, as well as copy and image generation. Personalised business and industry insights help improve setup and campaign performance. In addition, AI-powered image and copy generation powered by OpenAI’s ChatGPT and 3M+ photos from Pexels' global community of photographers (all with commercial-friendly licensing), this enables advertisers to instantly generate relevant copy and engaging creative assets, making it faster and easier to build high-quality ads.

Gareth Walton, Head of EMEA Sales at Nextdoor, commented, “Nextdoor’s new machine learning Click Optimisation is a game-changer for advertisers, enabling them to achieve more impactful results with their marketing spend. It ensures that budgets go further, whether the goal is reach, clicks, or conversion.

“What distinguishes Nextdoor from other social media platforms is our unique focus on verified neighbours and targeted advertising at the neighbourhood level. This precision and local engagement offer a compelling alternative to other platforms, delivering strong performance at scale. Brands can connect directly with household decision-makers, offering precision and efficiency for those aiming to engage locally at scale.”

Andrew Miller, AI & Emerging Tech Lead at Verisure said, “Verisure prioritises reaching the right audience with precision. With Nextdoor’s new click optimisation, we've seen a transformation in our campaign performance. The AI-powered tools have significantly boosted our click-through rates and overall engagement, allowing us to connect with local communities more effectively. This innovation has made significant improvements to our cost per lead and ROI, delivering impressive results and reinforcing Verisure’s commitment to excellence.”

For more information on how to advertise on Nextdoor, visit https://business.nextdoor.com/en-gb

About Nextdoor:

Nextdoor is the essential neighbourhood network for over 10 million neighbours and is used by 1 in 4 UK households, offering trusted local news, real-time safety alerts, neighbour recommendations, for sale and free listings, and events. Nextdoor connects neighbours to the conversations and local gems that matter most in their local communities. Businesses, publishers, and public agencies use Nextdoor to engage with neighbours at scale.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260310235064/en/

Media Relations:

Alice Skeats

alice@nextdoor.com

pressuk@nextdoor.com

Investor Relations:

ir@nextdoor.com

Source: Nextdoor