Iconic Bed Bath & Beyond Brand Returns to Stores with First Bed Bath & Beyond Home in Nashville
Rhea-AI Summary
The Brand House Collective (NASDAQ:KIRK), formerly Kirkland's, announced the grand opening of its first Bed Bath & Beyond Home store in Nashville on August 8, 2025. The company is reintroducing the iconic retail brand following shareholder approval of its name change on July 24, 2025.
The company will begin trading under the new ticker symbol TBHC effective July 29, 2025. To celebrate the opening, the store will honor legacy Bed Bath & Beyond coupons and offer new ones. The first 25 customers will receive a free premium memory foam queen mattress valued at $226.99.
Positive
- Acquisition and revival of the iconic Bed Bath & Beyond brand name
- Strategic rebranding from Kirkland's to The Brand House Collective
- Honoring legacy coupons to maintain customer loyalty and brand recognition
Negative
- Significant operational changes and rebranding costs may impact short-term financials
- Potential customer confusion during transition period from KIRK to TBHC ticker
News Market Reaction 17 Alerts
On the day this news was published, KIRK gained 11.41%, reflecting a significant positive market reaction. Argus tracked a peak move of +17.1% during that session. Our momentum scanner triggered 17 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $4M to the company's valuation, bringing the market cap to $39M at that time. Trading volume was elevated at 2.1x the daily average, suggesting notable buying interest.
Data tracked by StockTitan Argus on the day of publication.
Grand Opening Celebration Planned for August 8th
Ticker Symbol Changes from KIRK to TBHC Effective July 29, 2025
"We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," said Amy Sullivan, CEO of The Brand House Collective. "This isn't just a store, it's a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we're delivering on our mission to offer great brands, for any budget, in every room. It's a powerful addition to our portfolio and a meaningful step forward in our transformation."
To celebrate our grand opening on August 8th, in honoring our brand's history, we're bringing back one of its most iconic traditions, the beloved Bed Bath & Beyond coupon. We encourage guests to bring in their legacy Bed Bath & Beyond coupons which we will gladly honor. The coupon we all know and love is back and for those who need one, a fresh version will be waiting at the door. In addition, the first 25 customers who make a purchase will receive an incredible free gift, The Beyond Bed, a premium 10" memory foam queen size mattress, regularly valued at
Ticker Symbol Change
Effective July 29, 2025, the company will begin trading under its new ticker symbol "TBHC." No action is required by shareholders regarding the ticker symbol change.
Additional details regarding the results of the annual meeting are included in the Form 8-K filed with the Securities and Exchange Commission ("SEC") today. All management proposals received strong shareholder support and approval.
About The Brand House Collective, Inc.
The Brand House Collective, Inc., formerly Kirkland's Inc., is a multi-brand merchandising, supply chain and retail operator, managing a portfolio of iconic home and family brands including Kirkland's Home and Beyond Inc.'s Bed Bath & Beyond Home, Bed Bath & Beyond, buybuy Baby, and Overstock. Currently operating more than 300 stores across 35 states as well as e-commerce sites, www.kirklands.com and www.bedbathandbeyondhome.com, the Company offers distinctive brand experiences providing curated, high-quality product assortments for every room, every moment, and for every budget. More information can be found at www.kirklands.com.
Contact: | Investor Relations ICR Caitlin Churchill 1-203-682-8200 | Media The Brand House Collective, Inc. |
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SOURCE The Brand House Collective, Inc.
FAQ
When will the first Bed Bath & Beyond Home store open under The Brand House Collective (NASDAQ:TBHC)?
What happens to Kirkland's (NASDAQ:KIRK) stock after the company name change?
Will The Brand House Collective honor old Bed Bath & Beyond coupons?
What special promotion is offered for the Nashville store opening?
When did shareholders approve The Brand House Collective's name change from Kirkland's?
