Kaltura Launches Agentic AI Conversational Avatars to Power the Next Generation of Enterprise Engagement for Customers, Employees, Learners, and Audiences
Rhea-AI Summary
Kaltura (NASDAQ: KLTR) announced general availability of Agentic Avatars on March 12, 2026, a real-time conversational AI video agent platform plus a Conversational Agents SDK for developers.
Agentic Avatars support over 30 languages, integrate with Kaltura Genie and experience products, run on Kaltura’s video infrastructure, and are available immediately as part of the Kaltura AI Video Experience Cloud.
Positive
- General availability announced on March 12, 2026
- Includes a Conversational Agents SDK for developer integration
- Supports over 30 languages and multimodal real-time comprehension
- Integrated with Kaltura Genie and core Kaltura experience products
- Available immediately as part of the Kaltura AI Video Experience Cloud
Negative
- No commercial pricing, contract values, or revenue impact disclosed
- Kaltura cites only conversations with prospective launch partners, not signed deployments
News Market Reaction – KLTR
On the day this news was published, KLTR declined 3.57%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
KLTR is down 2.1% while peers show mixed moves: NRDY up 2.31%, SMRT up 0.54%, ONTF flat, and OCFT/XPER slightly negative. With no peers in the momentum scanner and no same-day peer headlines, the reaction appears stock-specific rather than a sector-wide AI/software move.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Oct 07 | AI adoption report | Positive | -1.3% | Release of enterprise AI video usage report with favorable adoption metrics. |
| Sep 09 | AI product unveil | Positive | -1.9% | Announcement of new AI-powered media publishing agent and Cloud TV Marketplace. |
Past AI-related announcements for KLTR have been followed by modest negative price reactions, suggesting a pattern where AI news alone has not driven sustained upside.
Over the past months, KLTR has built an AI-centric narrative. The company highlighted AI-powered virtual events and avatars, earned recognition in enterprise video reports, and advanced its agentic AI strategy via the planned eSelf.ai acquisition. Q3 2025 results showed $43.9M revenue and improving profitability metrics, alongside a sizeable share repurchase. Today’s launch of Agentic Avatars and an SDK extends that AI roadmap from strategy and recognition toward concrete, productized capabilities for enterprise customers and developers.
Historical Comparison
In the past year, KLTR released 2 AI-tagged updates, averaging a -1.64% next-day move. Those centered on AI tools and research, while the current launch delivers full conversational avatar products and an SDK.
AI news has progressed from showcasing research insights and back-end media agents toward fully productized, photorealistic conversational avatars embedded across Kaltura’s AI Video Experience Cloud.
Market Pulse Summary
This announcement deepens Kaltura’s AI Video Experience Cloud with Agentic Avatars and a developer-focused SDK, enabling photorealistic, conversational agents in over 30 languages across many enterprise workflows. In context of prior AI initiatives and the eSelf.ai acquisition, it signals a shift from strategy to full productization. Investors may watch for customer case studies, usage metrics, and how quickly these capabilities spread across marketing, support, training, and education deployments.
Key Terms
conversational ai technical
software development kit technical
sdk technical
multimodal technical
AI-generated analysis. Not financial advice.
The photorealistic real-time, enterprise-grade conversationaI video agents, also available in the form of a Software Development Kit for developers and coding agents, understand and cater to organizational and user intelligence and intent
New York, March 12, 2026 (GLOBE NEWSWIRE) -- Kaltura, Inc. (NASDAQ: KLTR), the Agentic Digital Experience company, today announced the general availability of Kaltura Agentic Avatars, a new class of real-time conversational AI video agents for organizations. Kaltura’s Agentic Avatars combine live, human-like interaction with organizational intelligence and business intent, enabling rich, interactive, personalized customer, employee, learner, and audience journeys.
Kaltura is also launching a Conversational Agents Software Development Kit (SDK) which enables developers and coding agents to add real-time, avatar-based agentic AI conversations directly into their company’s applications and digital experiences, integrated with their workflows, data, systems, and agentic engines.
You can learn more and talk to a Kaltura agent here and interact with one of our specialized agents here.
Digital experiences remain fragmented and often disconnected from the broader business context, leaving users without meaningful support at critical moments. Agentic Avatars introduce a fundamentally different interaction model, one that interprets user intent as it unfolds and advances conversations toward defined objectives across websites, applications, learning platforms, and support environments. Through the new SDK, organizations can embed these avatars directly into their own digital experiences and design customized interactions tailored to their workflows and user journeys.
Powered by conversational AI in over 30 languages, and infused with dynamically generated media, Kaltura’s Agentic Avatars analyze speech and contextual signals in real time, including screen and camera comprehension, produce rich multimodal responses, and integrate directly with enterprise systems and knowledge repositories, with enterprise-grade governance and compliance. The Agentic Avatars run on Kaltura’s scalable video infrastructure, are connected to Kaltura’s Genie agents, and integrated with Kaltura’s experience products such as Video Portals, Virtual Events and Webinars, and Virtual Classroom.
With the Agentic Avatar SDK, developers can control how the avatar behaves, communicates, and integrates into their applications, as well as the conversation logic and experience design. Developers determine how the avatar interacts with users, what knowledge it has access to, and how it responds to different inputs. With complete control over the agentic avatars, organizations can reap the measurable benefits from having dynamic, always available experts.
Kaltura’s Agentic Avatars run on a single unified platform designed to cater to the needs of a range of enterprise departments and teams, spanning across marketing, sales, customer care, professional services, employee training, corporate communications, human resources, and more. The avatars are grounded in trusted organizational content and are aligned to achieve clear and measurable goals per their agentic purpose, for example, boost customer lead conversion, sales qualification, and ticket resolution, or employee recruiting, onboarding, or training.
Kaltura is already in conversation with various prospective launch partners spanning across a wide array of industries and use cases, including agentic marketing, sales, customer care, field services, training, teaching, internal communications, and recruiting. Financial services providers, for example, are discussing the use of avatars for personalized account guidance, onboarding support, and proactive service interactions. Technology companies are considering it for their sales and marketing motions to qualify visitors, guide product discovery, and support multilingual engagement at scale. Educational institutions are evaluating it for admissions advising, personalized tutoring, student onboarding, and certification support. And Media companies are exploring the impact of avatars to power content discovery, subscription management, and real-time viewer assistance.
“Same-for-all digital experiences will soon give way to rich, agentic, personalized ones, and Kaltura is very well positioned to play a key role in this transformation,” said Ron Yekutiel, Co-founder, Chairman, President, and CEO of Kaltura. “Our Agentic Avatars superb rich-media engagement, with cutting-edge conversational AI technology and intent-based agentic logic. Organizations can create with them dynamic, interactive, hyper-personalized, human-like digital experiences with the potential to boost engagement, business outcomes, and ROI. We are very excited about the breadth and depth of use-cases across customer, employee, learner, and audience journeys - and with our SDK also about the opportunities this brings to extend our reach to developers, coding agents and builders worldwide who are looking to add integrated avatar-based engagement into their custom logic, models, and workflows.”
Agentic Avatars are available immediately as part of the Kaltura AI Video Experience Cloud. See more here.
About Kaltura
Kaltura’s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide. For more information, visit www.corp.kaltura.com.
Nohar Zmora SVP, Head of Marketing pr.team@kaltura.com
FAQ
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